Many praise Professor Kissinger’s business coaching which involves a mix of intense personal-business development and targeted professional strategy, drawing both high-energy praise and criticism regarding business tactics. Many report life and business-changing growth through his coaching and personalized systems.
Expertise – Precision – Integrated Approach That Actually Works – Exponential Revenue Growth – Unprecedented Individual Growth – Step-by-Step Guidance – Results Driven
Consider Business Performance and Growth with Proven Methodologies from the #1 Business Strategist
Professor Michael Kissinger’s and the Reitenbach Kissinger institute’s business growth coaching provides personalized, one-on-one support designed to help entrepreneurs achieve greater clarity and stronger operational execution.
By bridging the gap between business strategy, psychology, and tactical action, his programs aim to help leaders move from feeling overwhelmed to having total control over their organization’s trajectory.
Many often credit these programs with providing the mental fortitude and tactical clarity needed to scale companies significantly. The strategies emphasize making small, consistent shifts that compound over time, which many leaders find more sustainable than risky, large-scale moves.
- Executives and founders frequently cite proven business systems as the cornerstone of their culture, helping them navigate complex economic shifts and expand into global leadership roles.
- The MKS Master Key Mastermind Business System is specifically designed to help entrepreneurs turn their expertise into income using a combination of live mentorship and AI-powered tools.
- Those who commit to the immersive coaching experience often feel they gain a massive collection of usable skills, despite some skepticism regarding the presentation style or high price point.
- Many celebrated entrepreneurship model sometimes argue that these programs rely heavily on emotionally arousing experiences rather than purely clinical or academic advice.
| Coaching Focus | Platform | Key Offerings |
|---|---|---|
| MKS Master Key System Business Results Coaching | One-on-one sessions | Personalized guidance for clarity and execution |
| MKS Master Key System Business Accelerator | Monthly membership | Personal interactive coaching and laser coaching sessions |
| MKS Master Key System Business Results Training | Six-month workshop | Core business competencies for you and your team |
Proven Growth Strategies
Professor Kissinger emphasizes that sustainable success is rarely the result of massive, high-risk gambles, but rather the outcome of small, consistent improvements he calls “baby steps” shifts. These targeted changes allow businesses to refine their operations, strengthen their culture, and ultimately scale their impact without needing to overhaul their entire model.
- Effective growth starts with an invincible mindset that allows leaders to identify and overcome the #1 growth killer or limiting belief holding their organization back.
- By focusing on market penetration strategies, such as optimizing existing products or expanding reach through new channels, businesses can often unlock new revenue streams without taking on significant risk.
- The MKS Master Key System Business Accelerator Toolkit provides entrepreneurs with the processes, templates, and frameworks needed to ensure their daily operations run efficiently while reducing stress.
- His coaching often prioritizes intangible success factors first—such as emotional mastery and leadership values—to ensure the leader’s psychology is prepared before moving into operational execution.
Leadership and Organizational Mastery
At the heart of any scaling business is the leader’s ability to influence their team and optimize workflow. Professor Kissinger suggests that the chokehold on growth is almost always the psychology of the leader, meaning that developing one’s own emotional intelligence and clarity is a prerequisite for driving a company forward.
- Through the core competencies, teams work on maximizing productivity, hiring the right talent, and mastering the skills of influence to unite as a cohesive unit.
- Leaders learn to reclaim their time and strengthen operations by implementing frameworks that have helped thousands of businesses grow revenue and improve performance.
- The MKS Master Key System Business Results Coaches facilitate these sessions either in-person or online, helping owners apply these principles directly to their unique organizational challenges over a six-month period.
- By maintaining a focus on growth, you ensure that energy flows toward your most important goals, turning your vision into a measurable and lasting bottom-line impact.
You can begin your transformation by choosing the approach that best fits your current business stage and risk tolerance, ensuring you build the momentum required for long-term success.
Action Steps for Discovering Unprecedented Growth and Hidden Profit Centers
Achieving explosive business growth often requires business leaders to shift their mindset from reacting to daily crises toward proactively mastering the fundamental drivers of success.
By moving beyond basic operations to focus on strategic innovation, influence, and culture, companies can create the sustainable momentum needed to scale effectively in any market.
| Growth Phase | Strategy Focus | Key Action Step |
|---|---|---|
| Foundation | Invincible mindset | Shift internal psychology to overcome limiting beliefs |
| Innovation | Strategic innovation | Identify five unique ways to gain a competitive edge |
| Scaling | Geometric growth | Design a comprehensive map for long-term business success |
| Sales | Ethical influence | Refine your sales processes to exceed revenue goals |
Driving Core Business Performance
Building a thriving company relies on disciplined execution and a willingness to adapt your strategy as market conditions change. Rather than simply adding more tasks to your schedule, the most successful leaders prioritize high-impact activities that create long-term value for their customers and team.
- Adopting a proactive growth mindset allows leaders to break through the limiting beliefs that often act as a chokehold on their organization’s overall potential.
- Implementing value added marketing helps you move beyond basic transactions to inspire deep, lasting loyalty in your customer base.
- Mastering the MKS Master Key System Business Growth Plan provides a consistent framework to accelerate your business development by focusing on clarity and rapid execution.
- Developing an extraordinary company culture is the most effective way to attract the high-performing talent needed to sustain your operations.
Mastering Leadership and Momentum
True executive leadership is about influence, vision, and the ability to face hard truths about where your business currently stands. By measuring key metrics and staying committed to your mission, you can create a business that is not only profitable but also fulfills your broader purpose as an entrepreneur.
- Determining your true business value requires looking past your products to understand the core experience you are creating for your customers.
- Taking massive action often means doing the difficult work of ending ineffective processes or discontinuing products that no longer serve your vision.
- Tracking your key metrics ensures you can objectively analyze what is working and double down on the specific strengths of your team.
- Integrating gratitude and fulfillment into your daily routine is essential because achievement without a sense of contribution is ultimately a failure.
Discover a Proven Business Mastery Playbook and Coaching for Scaling Your Business Without Burnout
* Turbocharge Your Growth: Optimize key processes to achieve exponential growth with less stress.
* Master the Art of Business Marketing and Selling: Close any deal by uncovering the secret behind customer decision-making.
* Gain a Competitive Edge: Create a comprehensive business, marketing and sales strategy to target your ideal audience, build leads and close contracts.
* Take Charge of Your Finances: Leverage Industry-level insights to steer your business through payment challenges or any economic climate.
* Stay ahead of the competition: Build a business that stands out and thrives no matter how the market shifts.
* Create a map for the future: Design a flexible, actionable roadmap to achieve your business and financial goals faster.
Become a Owner,
Not a Workman or Technician
You’ve built something that works, but now you’re the bottleneck.
Reitenbach Kissinger Institute’s MKS Master Key Business Mastery Coaching arms you with the critical tools and strategies to step out of daily operations and start working on your business, not in it, so you finally break through to the next level.
It’s for leaders, entrepreneurs, executives, and business owners ready to scale to heights they never thought possible.
Now is the moment to reclaim clarity and control in a world of constant change!
During economic, social, and technological shifts, Reitenbach Kissinger Institute’s MKS Master Key System Business Mastery Coaching doesn’t just help you weather the storm, it shows you how to thrive through it.
Change Your Business and Change Your Life
Reitenbach Kissinger Institute’s MKS Master Key System Business Mastery Coaching is unlike any coaching you’ve ever experienced. It’s a fully immersive 3-day discovery experience with 12 months of ongoing support to ignite real and sustainable change. You will get:
* Personalized attention
Overcome your unique challenges and create a plan for success with help our team of experts.
* Practical strategies
We work together implementing strategies to improve your marketing, sales, systems, processes, and more.
* Immersive experiences
You’ll discover how to break the cycle of fear and eliminate destructive patterns that prevent you from going to the next level.
* Empowering discoveries
You’ll overcome your unique challenges and create a plan for success with help from our team of experts.
Results that Redefine What’s Possible
Every year, industry participants return home not just inspired but producing measurable results within months.
Here’s Why You Should Apply
MKS Master Key System Business Mastery, Marketing and Sales Coaching and See if Your Business Qualifies
GAIN THE ADVANTAGE YOU NEED IN YOUR BUSINESS
Eliminate the Business, Marketing and Sales Challenges Businesses Frequently Encounters That Can Lead to Failure.
Let’s talk about something that’s been burning a hole in our pocket for years: watching construction companies waste thousands of dollars on marketing that just doesn’t work.
As someone who’s spent over 4 decades in both construction, business and marketing, we’ve seen too many great builders get burned by conventional marketing approaches that completely miss the mark for our industry.
Here’s the thing – Business isn’t always retail. It isn’t tech. And it certainly isn’t about flashy ads and viral social media posts. Yet time and time again, we watch traditional marketing agencies try to force-fit these approaches into companies, leading to frustration, wasted budgets, and missed opportunities.
But there’s a better way, and it starts with understanding why we need to build our marketing the same way we build our projects: with precision, expertise, and an integrated approach.
Eliminate the Business’s Unique Challenges
If you’re in business, you already know this industry operates differently from almost any other. We’re dealing with high-stakes projects, million-dollar decisions, and relationships that can span decades. Your average marketing playbook just doesn’t cut it here.
First, let’s talk about sales cycles.
In retail, you might be looking at minutes or days between first contact and sale. In construction? We’re often looking at 12-18 months, sometimes longer. We recently worked with a commercial contractor who had been nurturing a relationship with a developer for three years before landing their first project. Traditional marketing metrics and approaches simply aren’t built for this timeline.
Then there’s the complexity of our services.
We’re not selling widgets – we’re selling expertise, trust, and the ability to execute complex projects worth millions. Every project is unique, every client has different needs, and every bid requires deep understanding of both the technical and relationship aspects of construction.
Trust and reputation aren’t just buzzwords in construction – they’re the foundation of everything we do. One failed project can sink a company’s reputation for years. That’s why the standard “spray and pray” marketing approach fails so spectacularly in our industry.
Where Businesses Fall Short
Let me share a quick story. A mid-sized commercial contractor came to us after burning through $50,000 with a traditional marketing agency.
They had all the usual stuff – slick brochures, a fancy website, social media campaigns. But after six months, they hadn’t generated a single qualified lead. Why? Because the agency was trying to sell construction services like they were selling shoes.
- The social media obsession:
Yes, social media has its place, but no developer is going to DM you about their next $20 million project. We’ve seen agencies waste countless hours chasing LinkedIn likes when they should be building strategic relationship funnels.
- Generic content strategies:
Marketing requires deep technical knowledge. We recently reviewed a contractor’s blog written by a traditional agency – it was full of surface-level content that any actual prospect would see right through. Technical decision-makers need technical content.
- Misaligned metrics:
Traditional marketing focuses on metrics like website traffic, social engagement, and email open rates. But in business what matters is relationship development, bid opportunities, and win rates. We’ve seen companies celebrate increased web traffic while their bid-to-win ratio plummeted.
Marketing fails most often because agencies lack industry expertise, contractors skip foundational branding, and leads go untracked—leaving companies with beautiful websites that don’t convert or ads that drain budgets without accountability
The disconnect between generic marketing tactics and business-specific buyer behavior means most campaigns never generate real leads or build the trust that closes deals construction industry different.
| Root Cause | Impact | How to Fix |
|---|---|---|
| No strategic foundation | Random tactics (logo, website, ads) with no connection. No Foundation | Build a cohesive brand and messaging strategy first |
| Wrong agency choice | Generalist agencies waste time “learning” your industry and business | Hire experts and firms that specialize in construction |
| Focus on appearance over trust | Pretty websites don’t convert without proof of credibility | Add testimonials, case studies, and before-and-after photos |
| Zero tracking or reporting | No visibility into ROI or lead sources | Implement CRM and monthly performance reporting |
| Offline-only mindset | Missing leads from homeowners who search online first | Invest in professional website and Google Business Profile |
| Poor local SEO | Invisible in local search results Ignoring Local SEO | Use location keywords and optimize Google Business listing |
| Spray-and-pray advertising | Wasted budget on unfocused campaigns | Use CRM to target specific segments with precision |
| Slow or missing follow-up | Lose leads to faster-responding competitors Failing to Follow Up | Implement CRM and train team for 24-hour response |
1. Lack of Targeted Strategy
Many companies do not define their target audience clearly, leading to generic business, marketing and sales efforts that fail to resonate.
SOLUTION: Without a focused strategy, business, marketing and sales messages can become diluted and ineffective.
2. Inadequate Online Presence
A weak or non-existent online presence can hinder visibility. Many companies neglect their websites and social media, missing opportunities to engage potential clients.
SOLUTION: Poor search engine optimization (SEO) practices can also limit reach.
3. Failure to Differentiate
In a competitive market, failing to highlight unique selling propositions can make it difficult for construction companies to stand out.
SOLUTION: Many firms rely on traditional marketing without showcasing what makes them different.
4. Ignoring Data and Analytics
Not utilizing data analytics to track business, marketing or sales performance can lead to repeated mistakes. Companies often overlook insights that could inform better strategies.
SOLUTION: This lack of analysis can result in wasted resources on ineffective campaigns
5. Foundation & Strategy Mistakes
Most business fail because they lack a clear, connected marketing plan
* No integrated strategy — Too many one-off services (new logo, basic website, Google Ads) without coordination.
* Weak brand identity — Outdated or small-looking branding kills credibility before ads even run.
* Undefined target audience — Not identifying your niche means generic messaging that resonates with no one.
* Missing brand elements — No logo, tagline, key messages, or visual identity to help prospects “get it” fast.
SOLUTION: Before spending on ads: define who you serve, what makes you different, and build proof of that difference.
5. Digital Presence & SEO Gaps
Business owners who ignore online channels or fail at local searches miss the majority of leads. Most homeowners search you out online.
* Neglected online presence — Word-of-mouth alone doesn’t work when homeowners research your business online first.
* Slow website performance — Sites taking over 3 seconds to load cause visitors to leave immediately.
* Not mobile-optimized — Over 60% of homeowners browse on phones; non-responsive sites lose leads
* Weak local SEO strategy — Missing Google Maps, local keywords, and consistent business listings.
* No clear calls-to-action — “Contact us” isn’t enough; visitors need direction on what to do next.
SOLUTION: Add location-based keywords, optimize your Google Business Profile, and ensure your site loads fast on mobile Use location-based keywords.
6. Trust & Social Proof Failures
Homeowners buy trust first—yet most contractor websites lack the proof that builds it. Homeowners buy trust.
* Missing customer reviews — No testimonials or social proof on site or social media. Do Not Over Look Social Proof
* No before-and-after photos — Visual proof of completed work is one of the strongest trust signals. Use before-and-after photos.
* Absent case studies — Success stories showing how you solved specific problems convert better than generic messaging. Create case studies
* Invisible credentials — Failing to display licenses, insurance, certifications, or industry badges. Weaken Trust Signals
* No team photos — Faceless companies feel less trustworthy than ones with real people behind them. Use team photos
SOLUTION: Collect reviews from every completed project, create case studies for your best work, and showcase team expertise. Collect and share.
7. Lead Generation & Conversion Problems
Busineses generating leads often fail to convert them because of poor follow-up and unfocused targeting.
* No CRM system — Leads tracked in spreadsheets or emails get lost in the chaos. Implement a Customer System
* Slow response times — Prospects who don’t hear back within 24 hours go to competitors. Train your team to respond immediately
* Paid ads without organic growth — All-in on ads means no leads once the budget stops.
* Poor landing page alignment — Ad copy that doesn’t match landing pages kills conversions. Align your landing pages
SOLUTION: Set up a CRM, automate lead acknowledgment, and commit to responding within 24 hours Automate email responses.
8. Execution & Automation Gaps
Many businesses don’t automate what should be automatic, wasting time and consistency.
* Manual social media posting — Inconsistent or missing social updates due to time constraints. Posting regularly
* Untracked campaign performance — No metrics on what’s working means repeated mistakes. Stop failing to track
* No continuous testing — Campaigns run the same way month after month without optimization.
* Set-it-and-forget-it mentality — Not monitoring or refining strategy over time. Do Not Set It & Forget
* Missing data insights — Surveys and feedback channels not used to inform strategy.
SOLUTION: Use email automation, CRM-integrated tools, and AI-generated industry content to stay visible without manual effort. Use Marketing Automation Tools.
Professor Kissinger’s Difference
This is where our methodology comes in. Just like in construction, where design integrates planning, design, and execution under one roof, our marketing aligns every marketing activity with your construction business’s reality.
- Integrated Strategy:
Instead of isolated tactics, we create an integrated approach that mirrors how construction companies actually win work. This means aligning your marketing with your estimating team, your project managers, and your business development efforts.
- Industry-Specific Expertise:
Every piece of content, every campaign, and every strategy is built on deep construction knowledge. When we create content about value engineering, it’s because we’ve actually done it, not because we read about it in an article.
- Relationship-Focused Metrics:
We measure what matters in construction – qualified opportunities, relationship development milestones, and actual project wins. One of our clients tracked a 40% increase in first-time meetings with qualified prospects after switching to this approach.
Implementation and Results
The path to success is to take massive, determined action.” Tony Robbins
Experts highlight several key benefits of business coaching for construction companies.
1. Enhanced Leadership Skills: Business coaching helps improve leadership capabilities, fostering better decision-making and team management.
2. Increased Productivity: Coaching can lead to improved team productivity by addressing specific challenges within the construction environment.
3. Financial Management Improvement: Expert coaching provides strategies for better financial oversight, helping companies manage budgets and cash flow effectively.
4. Strategic Planning: Coaches assist in crafting comprehensive business plans that align with long-term goals, ensuring sustainable growth.
5. Technological Adaptability: Coaching encourages the adoption of new technologies, enhancing operational efficiency and competitiveness.
6. Conflict Resolution: Expert guidance helps navigate conflicts within teams, promoting a healthier work environment.
7. Exit Strategy Development: Coaches can help prepare companies for successful exits, ensuring owners maximize their investments.
8. Accountability: Regular coaching sessions create accountability, motivating teams to meet their goals.
9. Networking Opportunities: Coaches often provide access to valuable industry contacts, enhancing business opportunities.
10. Customized Solutions: Coaching is tailored to the unique challenges of each construction business, ensuring relevant and effective strategies
11. Let me share some real numbers.
A firm we worked with switched from traditional business, marketing and sales to our total business approach. The results after 12 months:
- Bid-to-win ratio increased from 15% to 28%
- Average project size grew by 45%
- Relationship-based leads (versus RFP responses) increased by 60%
- Marketing cost per acquired project dropped by 35%
The key was aligning every business activity with how companies actually win work. We recommended technical content that showcased real expertise, created relationship development systems that matched the industry’s sales cycle, and focused on metrics that actually matter to construction executives.
Self-Rating Assessment to Drive Explosive Business Growth and Gain Control Over Your Business Destiny
On a scale of 1 to 10 rate yourself in each of these areas. If your rating for each is only 3 to 5 request contact us for help
Rate1: Shaking off society’s thoughts
Rate 2. Adopting an investment lifestyle
Rate 3. Writing down your ideas
Rate 4. Whether big numbers are achievable for you
Rate 5. Fixing in your mind exactly what you want.
Rate 6. Determining exactly what you intend to give in return
Rate 7. Establishing a definite date when you intend to possess it
Rate 8. Creating a definite plan for getting your desire
Rate 9. Writing out a clear, concise statement of what you want
Rate 10. Reading your written statement aloud, twice daily
Rate 11. Daily Review
Rate 12. Your Desire for the business
Rate 13. Your Faith in Building that Business
Rate 14. Your Autosuggestion Made for Building that Business
Rate 15. Your Specialized Knowledge for Building that Business
Rate 16. Your Imagination for Building that Business
Rate 17. Your Organized Planning for Building that Business
Rate 18. Your Decision for Building that Business
Rate 19. Your Persistence for Building that Business
Rate 20. Using the Your Power of the Master Mind for Building that Business
Rate 21. Your Transmutation for Building that Business
Rate 22. Using Your Subconscious Mind Power for Building that Business
Rate 23. Using Your Brain Power for Building that Business
Rate 24. Using Your Sixth Sense for Building that Business
Investment to Skyrocket Your Business Growth
Professor Kissinger’s coaching options and programs vary widely in format and cost, ranging from entry-level digital collections to intensive, multi-year certification tracks.
Whether you are looking for professional coaching or training or personal growth strategies, the investment depends on the depth of the commitment and the level of direct mentorship provided.
Business Growth Coaching typically ranges from $6,995 for a MKS Master Key System Business Results plan to $4,500 to $18,000+ for multi-month or annual packages.
Understanding the pricing structure can help in decision-making.
- MKS Master Key System Business Results Plan — Costs around $6,995 for a structured coaching program.
- MKS Master Key System Multi-Month Packages — Range from $4,500 to $18,000+, depending on the duration and services included.
- One-on-One Coaching — Prices can vary significantly, often between $500 to $3,000 per hour.
- Annual Coaching Programs — Results Coaching can range from $15,000 to $75,000 per year.
Professor Kissinger’s Legacy
Professor Michael Kissinger is an owner and executive business coach, performance strategist, and former academic who operates the Reitenbach-Kissinger Institute and the MKS Master Key Coaching
Based out of California, he has spent over four decades working over 25,000+ business owners as a confidential business manager, analyst, and speaker focused on small business growth, leadership, and financial freedom.
Core Programs and Methodology
- The MKS Master Key System: A structured, diagnostic framework built around six distinct core pillars: mindset, wealth, health, relationships, business, and leadership. The philosophy emphasizes that success is 80% psychology and 20% mechanics.
- Strategic Makeover Sessions: The institute offers targeted diagnostic sessions designed for life, business and financial growth and outlines scalability tracks for individual and companies annual revenue.
- Contracted Engagements: Programs are heavily tailored to custom small businesses, corporate or personal timelines rather than flat-rate fees. Standard six-month operational contracts typically range from $4,500 to over $8,200 depending on the scope of the dynamic tracking involved.
Professional Background
- Business and Finance Coaching Impact — Professor Michael Kissinger has achieved significant success in individual, business and financial coaching and development, helping over 10,000 businesses and entrepreneurs improve their performance through tailored strategies, financial and management techniques.
mksmasterkeycoaching.com - Coaching Impact — Over 10,000+ businesses and entrepreneurs have benefited from his coaching, focusing on personal and professional growth.
- Business and Financial Management — He specializes in ROI marketing and financial strategies that enhance business profitability.
- Program Development — Professor Kissinger has created programs designed to empower growth and transformation for individuals, and in organizations covering business and finance.
- Client Satisfaction — His methods are well-received by business owners and executives, and entrepreneurs emphasizing satisfaction
- Teaching Career: He served over 17 years as an adjunct professor instructing courses in business and law at multiple California institutions, including San Francisco State University, Golden Gate University, and Cañada College where he coached and trained over 10,000+ university students and small business owners. Author of over 14,000 LinkedIn Articles that have created 18,650 followers and contacts.
- Martial Arts and Other Accomplishments: He holds a 4th Degree Kukkiwon Certified Taekwondo Black Belt and has active ties spanning 40 years as an instructor at the Reitenbach Institute of Taekwondo.
- He is a former US Army Honorably Discharged Special Forces Vietnam Member. He also served over 20 years as a minister at Unity Church and St Stevens Church.
You can view his complete professional breakdown directly on his LinkedIn Profile.
Let‘s Get Started on Skyrocketing Your Business Optimization
Professor Kissinger emphasizes the importance of continuous improvement as a key to personal, business, financial and professional earnings growth. By constantly acquiring new knowledge and skills, individuals can adapt to changes, overcome challenges, and achieve their goals more effectively.
Continuous learning and improvement is a fundamental principle in Professor Kissinger’s coaching philosophy.
- Adaptability — Continuous improvement helps individuals adapt to changing circumstances and environments.
- Skill Development — Regularly updating and improving skills can lead to better performance in both personal and professional settings.
- Resilience — Learning and updating new strategies and perspectives fosters resilience, enabling individuals to navigate challenges more effectively.
- Goal Achievement — Lifelong learning and improvement is essential for achieving long-term goals, as it equips individuals with the tools needed for success
Contact to discuss how to skyrocket your earnings, leverage, ownership, scalability, necessity, attention, and compounding can create completely different financial outcomes for you.
- Reitenbach Kissinger Institute
- Sydney Reitenbach
- Professor Michael Kissinger
- Text: 650-515-7545
- Email: mjkkissinger@yahoo.com
- Reach Your Peak Performance Results. Embrace Your Unlimited Potential. Valued Between from $2,350 to $5,500+
- This is a Free event, but you need to Contact us, Qualify and Register
Take the Next Step To Get Started
If you’re feeling the disconnect between your traditional business, marketing, sales, your construction business, it’s time to consider a different approach.
Here’s what you can do right now:
- Audit your current business, marketing and sales efforts. Are they aligned with how you actually win work, or are they just checking generic marketing boxes?
- Look at your metrics. Are you measuring what matters in construction, or are you focused on vanity metrics that don’t translate to wins?
- Evaluate your business, marketing and sales team’s construction knowledge. Do they understand the difference? Can they speak intelligently about value engineering and constructability?
