Professor Kissinger’s has been a protégé of Tony Robbins for over 40 years. Many praising this questionnaire, analysis and effectiveness in evaluating business strengths and weaknesses. It a useful tool for self-assessment and strategic planning in their entrepreneurial journeys.
It provides valuable insights into their business operations and areas for improvement. Entrepreneurs use the results to make strategic decisions and enhance their business practices
Action Steps for Taking the Business Questionnaire
Professor Kissinger evaluates a business using the 7 Forces of Business Mastery framework and related diagnostic tools like the Business Evaluation Quiz, Business Identity Quiz, and the Rapid Planning Method (RPM).
Instead of a single “operational questionnaire,” his system breaks operational and business health down into core strategic pillars and diagnostic questions.
The 7 Forces of Business Mastery Framework
An operational audit in methodology they looks across these seven critical areas to find bottlenecks and leverage points:
- Business Strategy: Do you have a compelling, crystal-clear strategic plan and know the exact business you are really in (e.g., Starbucks selling an experience vs. just coffee)?
- First-Rate Marketing & Positioning: How do you attract clients predictably? Is your message cutting through the noise?
- Sales Mastery: Do you have a repeatable, high-conversion sales system rather than just relying on hustle?
- Financial & Legal Mastery: Do you understand your unit economics, profit margins, cash flow, and financial scorecards?
- Optimization of Operations: Are your day-to-day processes systemized so the business runs without your constant physical presence?
- Raving Fan Culture: How do you turn customers into lifelong advocates and repeat buyers?
- The Owner’s Psychology and Role (Operator vs. Owner): Have you shifted your identity from being an overworked “operator” who does everything to a true “owner” who builds systems and teams?
To effectively utilize this business questionnaire, focus on identifying your ultimate goals and the specific steps needed to achieve them. This approach helps clarify your vision and creates a structured action plan to drive success.
Key Diagnostic Questions Used in the System
- Identity Questions:
- What version of you is currently running your business, and what version of you needs to be?
- Are you acting as an operator (doing the tasks) or an owner (building the machine)?
- The “What Business Am I Really In?” Question:
- What product or service do you think you sell, and what transformation or experience do your customers actually buy?
- The RPM Business Questions:
- Result: What is the specific, measurable outcome you must achieve?
- Purpose: What is your deep, compelling “why” that drives energy and endurance?
- Map: What is the massive action plan (the 20% of actions that drive 80% of the results)?
- Problem-Solving Questions:
- What can I learn from this challenge?
- What is great about this problem?
- What am I willing to do—and not do—to make it the way I want it?
Key Steps to Follow When Using the Questionnaire.
- Define Your Goals — Clearly articulate what you want to achieve in your business, as this sets the foundation for your action plan.
- Identify Obstacles — Recognize potential challenges that may hinder your progress, allowing you to prepare solutions in advance.
- Create a Massive Action Plan (MAP) — Develop a detailed plan that outlines the specific actions required to reach your goals.
- Evaluate and Adjust — Regularly review your progress and be willing to modify your plan based on what is or isn’t working.
- Stay Motivated — Keep your purpose and reasons for pursuing your goals at the forefront to maintain motivation.
This operational business questionnaire centers on shifting an entrepreneur from a day-to-day operator to a true business owner. It primarily evaluates operations across this signature framework: the 7 Forces of Business Mastery.
To conduct a comprehensive operational audit using his methodology, you must evaluate your organization through the following multi-stage diagnostic questions.
1. The Core Business MAP Questions
Before analyzing specific departments, we require leaders to build a Business MAP (Massive Action Plan) by answering three fundamental operational positioning questions:
- What business are you in? (Your current, surface-level offering).
- What business are you really in? (The core emotional benefit, experience, or deeper value you deliver—e.g., Starbucks is in the experience and connection business, not just coffee).
- What business must you be in? (How you need to evolve to survive changing economic landscapes and future disruptions).
2. The 7 Forces Operational Diagnostic
The official Business Evaluation Tool scores an organization across seven operational pillars. Use these targeted questions to evaluate each force:
Force 1: Business MAP & Location
- Do you have a clear picture of exactly where your business stands today financially, culturally, and operationally, without lying to yourself?
- What is your defined exit strategy?
Force 2: Constant & Strategic Innovation
- What is one thing you can improve, add, or execute differently for your clients this month?
- Do you have a repeatable internal process for brainstorming and testing new ideas?
Force 3: World-Class Marketing
- Have you clearly identified your ideal customer avatar?
- Does your marketing message address your avatar’s exact current pain points, or is it generic industry fluff?
Force 4: Sales Mastery Systems
- Where are leads falling through the cracks in your current pipeline?
- Is your follow-up sequence systematic (automated reminders, structured scripts), or does it rely on memory?
Force 5: Financial & Legal Analysis
- Are you checking and tracking your cash flow weekly?
- What are your top revenue-generating channels, and conversely, where are your highest profit leaks?
Force 6: Optimization of People & Processes
- How can you make your core delivery or onboarding processes 2% better this week?
- What systems do you have in place so that team members can be interchanged or leave without causing operational failure?
Force 7: Creating Raving Fans
- Are you actively collecting unfiltered feedback from your customers?
- Does your operational delivery provide a value proposition so exceptionally high that clients become an unpaid marketing force for you?
3. The Identity Assessment (Operator vs. Owner)
Professor Kissinger states that the ultimate bottleneck of any business is the psychology of the leader. To audit your operational involvement, evaluate your leadership archetype:
- Are you an Artist, a Manager, or an Entrepreneur?
- Artists focus on creating the product but hate operational logistics.
- Managers focus on processes and efficiency.
- Entrepreneurs focus on scaling and taking calculated financial risks.
- What version of you is running the business vs. what version needs to be running it? If you are personally handling daily operations because “nobody can do it better,” you own a job, not a business. True growth requires scaling through systems and leveraged talent rather than your personal time.
If you want to tailor this further, tell me:
- What specific operational challenge (e.g., systemizing workflows, building a team, or freeing up your time) are you trying to fix?
- Which of the 7 forces do you feel is currently your biggest bottleneck?
We can help you build a targeted questionnaire or action plan based on that specific area.
Cultivate Breakthroughs Today
Step 1 Personalized Call
In this 15-60 minute Discovery Session, we will start to deep dive with you on what you want challenges, disputes or goals are and any current challenges you are having with achieving them.
Step 2 Match You
We’ll match you with a coaching strategist to help you uncover the root cause to what’s truly stopping you from getting what you want.
Step 3 Results Coaching Plan that Exceeds Expectations
You’ll get started with Professor Kissinger or the Reitenbach Kissinger Institute Coaching Team and close the gap to what or where you want to be quickly and efficiently.
Informed by four decades of extraordinary results, Michael Kissinger MKS Master Key System Results Coaching is built to help you discover ways to get you want you want or to grow your business, finances and profits exponentially. Professor Kissinger provides the tools for you to create massive, lasting change in your life finances, and business.
It significantly reduces costs, prevent delays, and improves outcomes by identifying issues early and ensuring robust documentation and communication throughout the lifecycle.
Professor Kissinger provides proactive strategies—such as comprehensive money management and thorough record-keeping—proves far more cost-effective coaching. Research shows that effective management can prevent project failure and cost overruns and achieve favorable outcomes.
“The path to get what you want success is to take massive, determined action.”
If not now, then when?
Consider the Alternative…FAILURE
Lasting Long Term Results
Professor Kissinger’s MKS Master Key Coaching options and programs vary widely in format and cost, ranging from entry-level digital coaching to intensive, multi-year certification tracks.
Whether you are looking for professional coaching or training or personal growth strategies, the investment depends on the depth of the commitment and the level of direct mentorship provided.
MKS Master Key System Growth Coaching typically ranges from $6,995 for a MKS Master Key System Business Results plan to $4,500 to $18,000+ for multi-month or annual packages.
Understanding the pricing structure can help in decision-making.
- MKS Master Key System Results Plan — Costs around $6,995 for a structured coaching program.
- MKS Master Key System Multi-Month Packages — Range from $4,500 to $18,000+, depending on the duration and services included.
- One-on-One Coaching — Prices can vary significantly, often between $500 to $3,000 per hour.
- Annual Coaching Programs — Results Coaching can range from $15,000 to $75,000 per year.
Professor Kissinger’s Legacy
Professor Michael Kissinger is an owner and executive business coach, performance strategist, and former academic who operates the Reitenbach-Kissinger Success Institute and the MKS Master Key Coaching
Based out of California, he has spent over four decades working over 5,000+ business owners as a confidential business manager, analyst, and speaker focused on small business growth, leadership, and financial freedom.
Core Programs and Methodology
- The MKS Master Key Generational Wealth System: A structured, diagnostic framework built around six distinct core pillars: mindset, wealth, health, relationships, business, and leadership. The philosophy emphasizes that success is 80% psychology and 20% mechanics.
- MKS Master Key Generational Wealth Strategic Makeover Sessions: The institute offers targeted diagnostic sessions designed to audit business growth levers and outline scalability tracks for companies generally yielding between $400,000 and $3 Million in annual revenue.
- Contracted Engagements: Programs are heavily tailored to custom small business, corporate or personal timelines rather than flat-rate fees. Standard six-month operational contracts typically range from $4,500 to over $8,200 depending on the scope of the dynamic tracking involved.
Academic and Professional Background
- Teaching Career: He served over 17 years as an adjunct professor instructing courses in business and law at multiple California institutions, including San Francisco State University, Golden Gate University, and Cañada College where he coached and trained over 10,000 university students and small business owners. Author of over 14,000 LinkedIn Articles that have created 18,650 followers and contacts.
- Martial Arts and Other Accomplishments: He holds a 4th Degree Kukkiwon Certified Taekwondo Black Belt and has active ties spanning 40 years as an instructor at the Reitenbach Institute of Taekwondo. He is a former US Army Honorably Discharged Special Forces Vietnam Member. He also served over 20 years as a minister at Unity Church and St Stevens Church.
You can view his complete professional breakdown directly on his LinkedIn Profile.
Start on Your Questionnaire and Results Today
Are you looking results? Schedule a diagnostic session, or would you like a breakdown of a particular coaching to get rich? Contact us.
Professor Kissinger emphasizes the importance of continuous improvement as a key to personal, business, financial and professional growth. By constantly acquiring new knowledge and skills, individuals can adapt to changes, overcome challenges, and achieve their goals more effectively.
Continuous learning and improvement is a fundamental principle in Professor Kissinger’s coaching philosophy.
- Adaptability — Continuous improvement helps individuals adapt to changing circumstances and environments.
- Skill Development — Regularly updating and improving skills can lead to better performance in both personal and professional settings.
- Resilience — Learning and updating new strategies and perspectives fosters resilience, enabling individuals to navigate challenges more effectively.
- Goal Achievement — Lifelong learning and improvement is essential for achieving long-term goals, as it equips individuals with the tools needed for success
Contact to discuss how leverage, ownership, scalability, necessity, attention, and compounding can create completely different financial outcomes for you.
Reitenbach Kissinger Institute
Sydney Reitenbach
Professor Michael Kissinger
Text: 650-515-7545
Email: mjkkissinger@yahoo.com
Reach Your Peak Performance Results. Embrace Your Unlimited Potential. Valued Between from $2,350 to $5,500+
