What Keeps You Broke?

You probably don’t really desire more money…  

How many times have you heard a motivational speaker or author speak that weary old line about how much money you would save a year if you brewed your own coffee and didn’t buy one from a coffeeshop?  It’s true, you could save a lot of money.

It’s also terrible advice for creating a prosperous life…

In fact, YouTube, television shows, blogs, books, podcasts, and radio programs are packed with dreadful advice on how to become prosperous.  Some of it is only money-centric, about amassing a larger net worth without considering the holistic aspects of an abundant life. 

The problem with this approach is that if you spend all your time and energy trying to scrimp, save, and coupon, you might actually be hurting your progress towards creating wealth.  And if your predominant approach is geared on how to acquire more money, that won’t factor in the many other elements of living prosperously.   To only focus on wealth causes you to lose sight of something profound:

You probably don’t really desire more money…  

What you actually desire are the things you can exchange that money for.  This is why as soon as they receive money, most people immediately trade it for the things they really want: Ariana Grande’s new album, a yearly suite at Cowboys Stadium, pair of Yeezys, Monet, etc. 

This is not meant to demean or diminish the value of money.  Only a fool discounts the role money can play in living a happy, healthy, and prosperous life.  Sometimes the things you want to trade your money for can bring you greater freedom or security, which can contribute to prosperity.

Before you affirm that money doesn’t buy happiness, you should also reflect upon the fact that being broke doesn’t buy happiness either. 

Let’s not disparage money, but simply recognize the actual role it can play in doing what you probably really want: to manifest prosperity. 

And also recognize that amassing greater and greater amounts of money doesn’t equate to living prosperously. True prosperity requires that you take that wealth and also integrate other nuanced aspects of prosperity. Elements such as:

  • Vibrant health.
  • Spiritual grounding.
  • Positive consciousness.
  • Empowering relationships.
  • Work or a mission that brings challenge, adventure, and growth to your life.

This leads you to the “sweet spot” where you truly are in gratitude for all that you do have and become – yet still have the passion desire, and capacity to do, have, and become more.  This approach can lead you to creating a prosperous life.

Much of the other horrible advice about prosperity isn’t money-centric.  It purports to be about developing prosperity consciousness but is actually saturated in poverty consciousness. 

These pundits teach that you’re immoral to desire a beautiful home and the secret is lowering your desires to the point you are happy with a cramped apartment.

The problem with this rationale is that if it is followed to its logical conclusion, you would have to keep lowering your expectations until you would be content with no electricity and running water, grubbing for berries outside your thatched hut.

Here’s a small sample of the conventional wisdom being disseminated about prosperity, that I would instead categorize as poverty consciousness bullshit:

  • Fly economy instead of business or first class.
  • Microwave a frozen pizza instead of getting a fresh hot pie delivered from a pizzeria.
  • Only buy used cars.
  • Take the “city view” (dumpster behind the restaurant next door view) hotel room instead of the water view.
  • Buy a condo on the lower floors.
  • Plastic flowers instead of real.

I could save literally thousands of dollars a year if I chose to cancel my fresh flower deliveries and replace them by buying three vases of plastic flowers. Personally, it’s hard to conceive of a more soul-crushing capitulation to living a hollow life than buying a plastic flower arrangement.  FFS, what is prosperous about that?

Many of you deprive yourself of prosperity because you believe forsaking the things and experiences that bring you joy makes you noble, virtuous, or guarantees you eternal life. 

But take my word for it, Buddha, Jesus, or the prophet Muhammad wouldn’t be impressed because you declined the ocean front room in Hawai’i.  It’s much more likely they would think you hadn’t been paying attention to their teachings or the lives they lived.

#ProTip No true God or spiritual leader will be impressed by your attempt to impress them. (Quite the opposite.)

This is not to say you should purchase some TUMI luggage, book two first class tickets to Tahiti, and snag an oceanfront suite. 

If you are only earning 50,000 dollars or euros a year, it wouldn’t be prudent to buy the new Bentley Continental GT.  It may be sensible right now for you to live in a smaller home, dine out less frequently, or limit your expenditures on entertainment.  Just don’t confuse these actions of sensible restraint as the pathway to prosperity.  They’re simply a tiny element in the course you must pursue to become prosperous.

Because we trek around the world so much, traveling in luxury is important to me. For some people it might be collecting art, and for others it could be going fishing on the weekends. 

The ideal situation requires finding balance between allowing yourself some of the luxuries that enhance your life now, while deferring other things to invest those resources in actions that will guarantee a prosperous life in the future.  (This future, not some afterlife future.)

Allow us to provide you with some much more effective advice to create financial security and manifest a healthy, happy, and prosperous life.

Top 3 Money Goals:

  1. Become Debt-Free

Make your number one, overriding money goal to become debt-free, as quickly as possible.  Debt should only be used to leverage more prosperity, never to pursue instant gratification.

2. Harness the Power of Leverage.

Make your number two money goal to find ways to harness the power of leverage.  Leverage is the superpower for building wealth. You have to escape the limiting model of trading time for money, in order to create quantum leaps in your wealth building.

3. Put Your Wealth to Work

Make your number three money goal to put your wealth to work, so you wake up every day wealthier than you were when you went to sleep the evening before.

Top 3 Prosperity Goals:

  1. Become the Highest Possible Version of Yourself.

Make your number one, overriding prosperity goal to become the highest possible version of yourself. This automatically creates collateral effects to improve your health, relationships, and overall success.

2. Your Optimal Physical Health

Make your number two prosperity goal to maintain, or if necessary, regain or obtain, your optimal physical health.  If your thinking isn’t clean, and your body can’t keep up with your mind, it’s extremely difficult to take the steps you will need to take.

3. Creating Moments in Your Life. 

Make your number three prosperity goal to be about creating moments in your life.  Don’t live in the past with regret, don’t live in the future with fear, live in the moment in awe. No one lies on their deathbed thinking about the Lamborghini they owned.  They reflect on the magical moments with those they love.

Learn more about how the MKS Master Key Financial Plan can help you increase income, profits, reduce costs/expenses, discover your purpose and fabulous future

We love coming alongside people making their greatest contribution, and we’re excited to talk to you. Our calls are a lot like our work — curious and creative conversations to explore where you’re at and where you want to go. Based on the perspective we glean together, we’ll talk about what next steps might serve you best.

Thank you for your time in reviewing this information. I hope you understand how we have helped others and how we can help you.

Wishing you prosperity and success. Remember You Were Born To Win!!

Michael Kissinger

Phone: 650-515-7545

LinkedIn Profile: https://www.linkedin.com/in/michael-kissinger-a66b214/

E-mail: mjkkissinger@yahoo.com

Facebook: https://www.facebook.com/michael.kissinger.35


Web: https://mksmasterkeycoaching.com

Terms of Use | Testimonials and Results Disclosure | Privacy Policy

© Copyright 2022 –Reitenbach-Kissinger Success Institute – All Rights

Choosing the Extraordinary Life


The foundation for living an extraordinary life is discovering the unique purpose for which God created and gifted you. Your ultimate purpose in life will always be related to glorifying God, as Elijah’s life illustrates.

Creating a life plan can help you feel more in control of your life and provide a clear path toward the things you want. The process of making a life plan starts with creating a document to record your thoughts and ideas either with pen and paper or electronically. However you choose to document your life plan, make sure it is easily accessible where you will remember to review it often. Use this guide to help you make a life plan.

What is a MKS Life Plan?

A life plan is a roadmap for your life that helps you prioritize what is important to you, make decisions based on your priorities and move toward the life you want. It should provide a clear path for your life, but it should also be flexible. As your life changes, your values and priorities may also change.

A life plan is a living, breathing document that requires periodic attention to ensure it accurately reflects your life. It is your own personal guide to how you want to live, what is important to you and what you need to do to achieve the life you want.

A Life Plan creates a roadmap for your life, through a facilitated journey that helps you gain clarity on where you are, where you want to be, and the key steps to get there.

Why is a MKS Life Plan Important?

A life plan is important to help you take control of your life and your future. In creating a life plan, you identify your values, what is important to you and what you want in your life. Then, when faced with decisions, you measure your options against your values and choose the option that best aligns with your priorities or that moves you forward on your chosen path.

Whether it’s a simple decision such as spending money on something you don’t really need versus saving your money to fulfill a dream of starting your own business, or a major decision such as a career change, a life plan helps you clearly decide what is right for you.

Every one of us, at one time or another, asks deep, foundational questions about identity, vocation and purpose:

Who am I? What am I called to do? What are the right next steps to get there?

Many of us try to answer those questions with personality assessments, skills inventories, and conversations with close friends and mentors. Those can be helpful starting points, but the biggest questions of life deserve an intentional, integrated process led by a master Guide.

The MKS Master Key System Life Plan does just that, leveraging the power of the MKS Master Key System Process for your life. Together with your Guide, you’ll begin by discovering where you truly are and what brought you here, then move to create a visionary future that is rooted in truth and clarity about where you want to go. Finally, you’ll create an action plan with tangible next steps, designed to help you make your greatest impact.

Through the MKS Master Key System Life Plan, you’ll be guided with powerful questions and accessible tools to masterfully surface insights, create clarity, and ultimately lead you to breakthrough.

We Believe Great Success Starts with Great Process; Ours Starts with You!

How We Make a Life Plan With You

Creating a life plan is one of the best things you can do to identify the things you most want in your life and develop the strategy to make them happen. Here are the steps we take with you to help you create a life plan:

  1. Create a vision.
  2. Perform a self-assessment.
  3. Prioritize your life.
  4. Identify your values.
  5. Establish goals.
  6. Outline an action plan.
  7. Complete Implementation

1. We’ll Help You Create a Vision of Your Better Future

Allow yourself to dream big. Imagine what an average day in your ideal life looks like. Imagine where you work, what kind of work you do and the income you earn. Imagine your relationships with friends and family.

Maybe your ideal life means gaining new skills to find a more fulfilling job. Maybe it is honing your skills to increase your marketability and find a higher paying job. Maybe it’s working from home to spend more time with your family.

Imagine the kind of person you want to be and how you want others to perceive you. For example, you may want your colleagues to know that you are reliable in delivering your work. You may want your manager to respect you as someone punctual in meeting deadlines and accountable for your quality of work.

Think about the things you want to improve in your life. This can include different areas in life, such as finances, career or health. It may entail some weaknesses you want to overcome. Consider how you will measure your improvement and define success. Clearly define what success means to you

2. We’ll Help You Perform a Self-Assessment for Greatness

To perform a thorough life assessment, you need to be honest with yourself and what you want. A life assessment includes considering factors like the roles you have in life, your satisfaction with different areas of your life and your various strengths and weaknesses.

Reviewing your life from different perspectives allows you to develop a holistic evaluation. Practice self-reflection to clarify your roles and satisfaction in different areas of life. If you struggle with assessing your strengths and weaknesses, ask several people close to you who will give you an objective opinion.

Everyone fills different roles in life. Brainstorm a list of the different roles you play. Examples of roles include student, coworker, employee, manager, entrepreneur, volunteer, spouse, parent and sibling. In the next step, you’ll prioritize these roles and identify the values you want to bring to each one.

Consider different areas of your life such as career, finances, personal development, community, health, relationships and faith. Look at each area of your life and rank your satisfaction in that area on a scale of 1 to 10, with 1 being ‘needs a lot of work’ and 10 being ‘best’.

Identify your strengths and weaknesses. These can be either technical skills or soft skills. Understanding your strengths and weaknesses allows you to decide where to focus your energy—which weaknesses to improve or which strengths to highlight.

3. We’ll Help You Prioritize Your Life to Meet All Your Goals

Now that you have identified the roles you play in life, the areas you want to improve and your strengths and weaknesses, you can prioritize these to discover what is most important to you.

Review your list of roles and reorder them according to what is most important in your life. For example, your role as a parent or a manager may be more important to you than your role as an employee or student.

Also, prioritize the areas of your life to identify what is most important to you. For example, your health and family may be more important than your work or hobbies. When prioritizing areas of life, it’s also important to consider how different areas are related. For example, you may prioritize family over finances, but some financial goals are necessary to care for your family. Establishing that one is more important to you does not decrease the value of another; it simply indicates the areas you want to focus more attention on.

Prioritizing your roles and the areas you want to focus on will help you identify your values and non-negotiables when it comes to your career. For example, if your family is among your top priorities, you may prefer a career with a good work/life balance that requires little or no travel for an organization that is close to home and respects employees’ non-working hours.

4. We’ll Help You Identify Your Personal Core Values

Comparing how your life is now and what you want your life to be will help you identify your values. Allowing yourself to feel and analyze the difference clarifies your core values. The person you imagine yourself to be—with the life you imagine—lives by these values. They represent who you are as a person even if you’re still working to realize them.

When you identify your values and what is important in your life, they become a measuring tool for every decision. Decisions become much easier because you can clearly see what does and does not align with your values. For example, you might value work that is gratifying and serves your purpose more than you value the size of your paycheck. Understanding this helps you narrow your job search to opportunities that are more gratifying instead of any position with a higher salary.

5. We’ll Help You Establish Your Goals in Major Areas of Life

Now that you have an idea about the life you want and what is important in your life, establish high-level goals for the person you want to be. These goals are the things you want to accomplish over several months or years. They may include things like achieving an executive-level management position or earning a specific annual salary within a certain timeframe. They may also include obtaining a job with income and the freedom to vacation with your family twice a year.

For each role and area of your life, consider the big goals you want to accomplish, but also make them realistic. You will want to ensure they are specific, measurable, achievable, relevant and timely.

6. We’ll Help You Outline an Action Plan So You Win at Life

Your high-level goals are the person you want to be and the things you want to achieve in life. Now you need to reverse-engineer those goals to identify action steps that align with your values and move you forward.

These action steps are your ground-level goals for actions you take to achieve your high-level goals. For example, if a high-level goal is to change careers, a ground-level goal may be to obtain training and practice skills for the new career or start hobbies that help you build new skills. Your action plan is the steps you need to take to work toward the life you want.

7. We’ll Help You Implement Your Action Plan for a Greater Life Success

The benefits of an action plan are simple: you have now outlined what action steps and what resources are needed to reach your stated project goals. By having this all collected in a single document, you can more successfully plan out how to execute your life plan.

People get overwhelmed by life management jargon when having to plan out a project, but the word action everyone can understand. The fundamentals to implementing you life action plan requires application of these basic steps:

1. Define your Project Goals

2. Define your Life Objectives

3. Define Action Steps.

4. Identify and Prioritize Action Items

5. Define Roles & Responsibilities

6. Allocate Resources

7. Set SMART Goals

8. Set a Timeline for your Action Plan

9. Write an Action Plan Template

10. Use a Life Management Tool

MKS Master Key System Life Plan Facilitations

2-Day Live Facilitation

Our flagship MKS Master Key System Life Plan experience is a 2-day facilitator-guided deep dive into all of your life (personal, family, vocation, and community). Over the last 40 years, our team of Master Life Plan Guides have guided tens of thousands of people through our signature process. We use proven tools and questions to lead you to clear perspective, the discovery of truth, and then create a plan and map to move towards your desired future vision.

Ready to live your Life Plan?

A Life Purpose is not simply to be discovered; it is to be lived out in every domain of life. We invite you to access these free resources to help you manage your Life Plan. We also encourage you to explore more of our Life Plan offerings below.

MKS Master Key System Life Plan for Couples

3-Day Live Facilitation

Our MKS Master Key System Life Plan experience for Couples is a 3-day facilitator-guided process. Each person is guided through the full Life Plan process, to gain clarity on their own turning points, talents, heart, and purpose. In the Couples process; Life Purpose, Values, and Vision is then integrated, so you can move forward with shared clarity and focus, for greater impact together. There’s nothing quite like it.

Our Custom Offering for Teams

The MKS Master Key System Life Plan Retreat can help your people reach new levels of impact.

MKS Master Key System Life Plan Retreat for Teams

2-Day Live Facilitation

We guide you to a shared understanding around the different talents and purposes within the team, and how these can be optimized and cultivated. We guide you to strong alignment around each person’s thinking and wiring, so that each leader is positioned to make their greatest impact. Together, we set the foundation for personal development growth plans, and help you leverage these discoveries and ensure high performance.

MKS Master Key System Life Plan Will Help You To

  • Gain powerful insights from the themes and patterns of your life story
  • Discover your unique talents and how they connect with your heart
  • Understand what drives you and where you do your best work
  • Prioritize your time and energy into each of the domains of your life: personal, family, vocation, and community
  • Focus on what is most important in your life and move forward with confidence

MKS Master Key System Life Plan Clients

The MKS Master Key System Life Plan has helped tens of thousands of people, from every arena of life.

I divide my professional life into halves; before the MKS Master Key System Life Plan and after. While I was ambitious before, I was distracted and lacked focus. The MKS Master Key System Life Plan helped take my shot-gun life and turn it into a laser. I’m more focused and on task than ever before. And grateful.

I did a MKS Master Key System Life Plan many years ago. I can’t recommend the process enough. It is an incredibly clarifying and telling experience for anyone at a crossroads or just looking for more purpose and meaning in their daily life.

Choosing the Extraordinary Life.

Choosing the Extraordinary Life
Too many of us settle for a listless life of mundane routine. 

We long to discover a greater purpose for our lives, but we don't know how. 

Here is an encouraging message for people looking for something more. The Universal not only wants us to enjoy an extraordinary life, it has provided a roadmap for doing so.
In this inspiring message, we reveal the secrets that result in a life marked by significance, satisfaction, and success, including

- discovering your unique purpose in life

- waiting on God's timing

- learning how to handle bad days
- and more

For the overworked parent feeling trapped at home, the businessperson feeling unfulfilled in a stagnant career, the Christian worker ministering in  obscurity--for anyone who wonders if there's more to life--we reveal secrets for experiencing a truly extraordinary life.

Contact us

Michael Kissinger
Email: mjkkissinger@yahoo.com
Phone: 650-515-7545

The Power of a Great Question

[1]: How Is the MKS Master Key System Life Plan Different From Other Life Planning Processes?

The unique approach of the MKS Master Key System Life Plan process is the attention we devote to getting perspective. All too often, the temptation is to move straight to planning.

In the process, which has been around for 100+ years, we spend up to 70% of our time getting clear perspective across every area of your life – your backstory, your current reality, your talents, your heart, and your thinking; and across every domain of your life – personal, family, vocation, and community. 

Only when you have clear perspective do we move to planning.  We don’t just guide others; all of our Life Plan Guides have themselves gone through the process and are living out their own Life Plan; we only guide others on a journey that we ourselves are on.

[2]: What’s the BEST MKS Master Key System Life Plan Option for Me?

All of our offerings can help you to craft a plan for your life that activates your life purpose and moves you toward your life vision. Our recommendation is always for our customized 2-day experience (3-days for Couples) facilitated in person with one of our MKS Master Key System Guides.

There’s nothing quite like setting aside dedicated time to strategically pause from life to discover what’s truly unique about you and to put a plan in place for moving forward. If the full MKS Master Key System Life Plan experience is beyond your means for now, our self-guided Life Plan Launch option is purposefully crafted to help you to discover your unique creative purpose. Each MKS Master Key System Life Plan experience is designed to guide you towards increasing levels of clarity around your identity, purpose, and impact.

[3]: How Much Does the MKS Life Plan Cost?

The MKS Master Key System Life Plan experience is an investment of time, effort, and resources, and is crafted to pay dividends throughout the rest of your life. The 2-day Life Plan is $6,000, and the 3-day Couples Life Plan is $9,000.

For those in full-time nonprofit we offer discounted pricing that reduces the cost of the 2-day Life Plan to $5,000, and the 3-day Couples Life Plan to $7,500.  

The cost of our MKS Master Key System Life Plan Retreat offering for teams is set once we’ve customized the approach for your team. We are honored to come alongside you in your Life Plan journey; nothing matters more to us than guiding you to make your greatest impact in life.

[4]: How Do I Get Connected with a MKS Life Plan Guide?

We will connect you with one of our team of Guides who will speak with you by phone to learn more of your story and determine the best path forward. We continually engage with our Guides to ensure their work is of the highest quality.

We are deliberate in matching the right Guide with each client to create the greatest leverage of your time and investment into you MKS Master Key System Life Plan. Sometimes the Guide is in the same geographic area as you, but not always; fit is more important to us than location. We also offer opportunities on Zoom or over the phone.

Learn more about how the MKS Master Key System Life Plan can help you discover your life purpose and future success.

We love coming alongside people making their greatest contribution, and we’re excited to talk to you. Our calls are a lot like our work — curious and creative conversations to explore where you’re at and where you want to go. Based on the perspective we glean together, we’ll talk about what next steps might serve you best.

Thank you for your time in reviewing this information. I hope you understand how USF and Unity has helped us and how they can help you.

Wishing you prosperity and success. Remember You Were Born To Win!!

Michael Kissinger

Phone: 650-515-7545

LinkedIn Profile: https://www.linkedin.com/in/michael-kissinger-a66b214/

E-mail: mjkkissinger@yahoo.com

Facebook: https://www.facebook.com/michael.kissinger.35


Web: https://mksmasterkeycoaching.com

Terms of Use | Testimonials and Results Disclosure | Privacy Policy

© Copyright 2022 –Reitenbach-Kissinger Success Institute – All Rights

What’s Your Life Purpose?


It’s a daunting question. But your answer may say a lot about your well-being. Studies link a sense of purpose to better physical and mental health. But your purpose isn’t just about you.

It’s a question as old as time: “What is my purpose in life?” As far back as the fourth century BC, Aristotle was pondering life’s purpose and developing his theory of teleology, or the idea that everything in life has purpose.

In today’s fast-paced, technology-filled world where we are being pulled in many directions at once, finding the purpose of life seems more important than ever.

Many people spend their lives reacting to situations instead of being proactive and figuring out the needs and values that drive them. Even when they think they know their purpose, they often mistake it with a short-term goal. Many others who are asking themselves this question truly want to find meaning – but they have no idea how to find purpose in life.


We say, “If you’re not growing, you’re dying” – which is why growth is addictive to many of us. We naturally only feel fulfilled when we’re improving ourselves or our lives in some way.

Everything in life is calling to us to grow. When we stop growing, we start feeling pain, fear and anxiety. We are then susceptible to envy as we look around and see what everyone else has that we don’t. Instead of asking “What is my purpose in life?,” we start coveting status, material goods and power. But all those things will ultimately leave you feeling empty.

Goals, like buying a house or opening a business, yield a sense of achievement and are essential to living the life you desire. Purpose takes those goals to an even higher level.

If you’re asking yourself, “What is my purpose?,” what you’re really asking for is progress – a true sense of fulfillment. And fulfillment isn’t a luxury or leisure activity – it’s a necessity.

Successful athletes experience victory long before they receive a medal or trophy for their accomplishments.

In 1984, Mary Lou Retton vaulted into U.S. Olympic history and became the first gymnast from the United States to win the all-around gold medal.  A reporter asked, “How does it feel to receive the first perfect 10 for the U.S. Olympic team?”

“Like it’s always felt,” she answered.

“But no one has ever done it before!” he exclaimed.

She laughed, “I’ve done it thousands of times in my mind.”

Jack Nicklaus, one of the greatest professional golfers of all time, believed his concentration on a clearly-defined goal led to his success. Usain Bolt, famed sprinter from Jamaica, attributes his success to a faithful commitment to a definite chief aim – to be the fastest runner in the world. 

Professional athletes consistently tell their minds exactly what they want their bodies to achieve.  They commit themselves to a practice of articulating their goal, visualizing their success, and dedicating themselves to the work of transforming their desire into reality.


Research shows that finding your purpose is linked to living longer. Researchers surveyed nearly 7,000 older adults on the relationship between mortality and finding your purpose.

Participants who did not have a strong sense of meaning in their lives were more than twice as likely to die prematurely as those who had figured out their purpose in life. Having a sense of purpose also reduced the incidence of cardiovascular events like heart attack and stroke.

These results were universal, even when controlled for income, race, gender and education level. Researchers concluded that finding your purpose helps you live longer. It’s also essential for happiness and fulfillment.

Achieving goals may not help you find the purpose of life, but knowing your purpose can help you achieve your goals. When you truly know your purpose, you’ll experience a sense of clarity like never before as you’re able to connect what you want to achieve to your ultimate fulfillment.

You’ll feel passionate, driven and laser-focused. You’ll stop battling with the past and the future and start living in the present – and that’s the greatest gift you can give yourself.

3. The Major Definite Major Purpose Defined

According to researchers, a true purpose is one that is both personally meaningful and also makes a positive impact on the lives of other people—your family, friends, neighbors, city, country, or even the whole world.

Your major definite purpose can be defined as the one goal that is most important to you at the moment. It is usually the one goal that will help you to achieve more of your other goals than anything else you can accomplish. It must have the following characteristics:

1. It must be something that you personally really want. Your desire for this goal must be so intense that the very idea of achieving your major purpose excites you and makes you happy.

2. It must be clear and specific. You must be able to define it in words. You must be able to write it down with such clarify that a child could read it and know exactly what it is that you want and be able to determine whether or not you have achieved it.

3. It must be measurable and quantifiable. Rather than “I want to make a lot of money,” it must be more like “I will earn $100,000 per year by (a specific date).”

4. It must be both believable and achievable. Your major definite purpose cannot be so big or so ridiculous that it is completely unattainable.

5. Your major definite purpose should have a reasonable probability of success, perhaps fifty-fifty when you begin. If you have never achieved a major goal before, set a goal that has an 80 percent or 90 percent probability of success. Make it easy on yourself, at least at the beginning.

Later on, you can set huge goals with very small probabilities of success and you will still be motivated to take the steps necessary to achieve them. But in the beginning, set goals that are believable and achievable and that have a high probability of success so that you can be assured of winning right from the start.

6. Your major definite purpose must be in harmony with your other goals. You cannot want to be financially successful in your career on the one hand and play golf most of the time on the other. Your major definite purpose must be in harmony with your minor goals and congruent with your values.

4. What’s Your Major Definite Life Purpose?

When men first come into contact with crime, they abhor it. If they remain in contact with crime for a time, they become accustomed to it, and endure it. If they remain in contact with it long enough, they finally embrace it, and become influenced by it. Any stimulus of thought which is repeatedly sent to the subconscious mind is finally accepted and acted upon by it.

Writing down your major definite purpose and reading it aloud twice daily, will influence your subconscious mind in a similar way and will create a burning desire that you require to achieve your goals.

A lot of people set goals but few see their goals materialize. This is because they live their lives passively taking anything that comes their way.

Creating a definite chief aim is a way to trick your subconscious into having the right mental process to achieve your goals. Your major definite purpose is a very specific statement which has the power to influence your subconscious mind. Your burning desire will in turn will force you to take daily action that moves you towards attaining your goal.

It’s very common for people to wonder about their life purpose but not their major definite major life purpose.

These queries largely stem from a person’s unhappiness with their current life situations.

There are a lot of commonly known life purposes that may not be a major definite major purpose, like:

  • Providing for your family Living a successful life. 
  • Making positive connections with others and enjoying those around you.
  • Traveling the world. Fighting the declining condition of our life.
  • Etc

If you’re anything like us, you have likely spent years or even decades searching for your life purpose and the reason why you’re here on earth.

You may have this deep “knowing” that you’re destined to be on a different path, or that’s there’s “more” out there for you. But what exactly is it?

You might get super-excited about a new avenue for like a day, a week or a month before eventually going, “Nah, that’s not it”. You might even be embarrassed that you’ve tried so many things and still you’re haven’t found “your life purpose”.

Worse again, you might abandon ship altogether with the thought that there’s likely something wrong with you for wanting “more”.

Trust us, we’ve all been there! And until you’ve found your life purpose, there is “more”. it’s what drives you and moves you forward, even if you haven’t yet identified what exactly “that” is yet.

When you know your life purpose, you’re content with your life. When you’re living your life on purpose, you feel a sense of flow, as if you’re headed in the right direction. Everything feels right, you feel motivated and intrinsically happy with little to no effort.

When you tap into your life purpose, you feel a sense of peace and harmony. When you feel like you’re going against the flow or that you’re meeting roadblocks at every turn, you have quite possibly veered off your life purpose path.

Some people are really fortunate to know their true life purpose from early in life, while others discover it much later on.

Sometimes a life purpose emerges in response to a life experience which may have been completely joyful. Sometimes your purpose becomes completely apparent as the result of a traumatic event, or a series of them!

There are things, though, that don’t nurture or feed our life purpose. We need to let go of what no longer serves us, whether they are thoughts, actions, emotions or old patterns of behavior.

If you’re constantly feeling drained around someone, consider letting that person go. Maybe this person is sucking the joy out of your life. If a habit is causing you more pain than happiness, it might be time to look at it.

If you find yourself going around and around in a negative loop in your head, consider upgrading your mindset. Your subconscious mind is giving you messages all the time.

5. Finding Your Definite Major Life Purpose

  • What am I really good at?
  • What lights me up?
  • What did I love to do as a child?
  • What are my core values?
  • Who or what in my life no longer serves me?
  • Have I had any wake-up calls that changed the way I view life?
  • What do I teach others that helps them transform their own lives?
  • Who are my role models and who inspires me?
  • Are there any coincidences or synchronicities that could serve as clues?
  • What are my wildest dreams and desires?
  • If I had six months to live, what would I do?

Finding your life purpose could be viewed as a journey back to yourself, who you are at your core. It can be a scavenger hunt or a treasure hunt, you decide what feels best for you!

It’s all about being self-aware, curious and asking questions that bring you closer to the place you were always meant to be, to your home within you.

You are not ahead or behind on your journey, you are exactly where you are supposed to be at this moment in time.

Trust and know that your life purpose clue is always available to you if you remain open to it.

If you do follow your bliss you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living. Follow your bliss and don’t be afraid, and doors will open where you didn’t know they were going to be.” ~ Joseph Campbell

What are some examples of a purpose in life? There are a lot of commonly known purposes in life, like:

  • Providing for your family
  • Living a successful life
  • Making positive connections with others and enjoying those around you
  • Traveling the world
  • Fighting the declining condition of our planet
  • Etc

6. How to Find a Major Definite Life Purpose

There are many benefits of knowing your purpose – but how can you figure it out? It is a combination of the science of achievement and the art of fulfillment that creates the road to happiness and a life of meaning. To succeed in finding your purpose, you must master this balance.


The questions “What is my purpose in life?” and “How can I be happy?” are actually the same – and they have the same answer. You can never truly understand how to find your purpose by listening to others’ opinions and seeking outside approval.

Everything you need is within yourself. The only thing holding you back is your own limiting beliefs. With each limiting belief you identify and replace with an empowering belief, you develop greater self-awareness. And when you’re in control of your emotions, you’re in control of your life.


If you focus only on achieving short-term goals, you will never find your true passion or learn how to find your purpose. The goals you work toward must always be based on finding your purpose. If they’re not, you’ll only feel a fleeting sense of accomplishment and will soon be seeking something more. You won’t be able to see that life is happening for you instead of to you.

When you set a goal, ask yourself: How will this help me feel more fulfilled? How does this relate back to my purpose? Use a journal or a system like Tony’s Rapid Planning Method to ensure you always keep your purpose top of mind.


Developing an abundance mindset is like opening your eyes to life: You will see beauty and goodness all around you. With this new perspective, your purpose in life becomes much clearer. You question less and less how to find your purpose because you feel like you have more of the answers and that you are on the path to achieving meaningful goals.

When we focus on what we have, fear disappears and abundance appears. You’ll stop living in fear that you’re wasting your life and begin to attract positivity and joy. Finding your purpose becomes an exciting journey, rather than a stressful goal.


True fulfillment comes from designing your own life. This is how you unlock the extraordinary. To find your purpose, you must decide what’s truly right, and know it in your heart and soul. You must not let yourself be driven by fear or anxiety. A decision made from fear is always the wrong decision. It will not help you understand “What is my purpose?” but instead confuse the issue even more.

To truly take ownership, you must stop playing the victim. Realize that every circumstance in your life is a result of your own decisions, not anyone else’s. When you take responsibility for finding your purpose instead of blaming others, fulfillment follows.


Look back on your life and identify the times when you felt the most joy. Was it when you were connecting with your partner? Making a successful presentation at work? Creating art or helping others? When you discover what brings you joy, you usually discover where your passions lie.

Your abilities are connected to that sense of joy, so examine them, too: Can you pick up a pencil and sketch a lifelike portrait? Do your friends tell you that you’re a great listener? When you look closely at the activities or skills that come naturally and also bring you joy, you’ll likely stumble upon passions that you can turn into a profitable career.


Before you can ask yourself “What is my purpose?” you first have to know what an ideal world looks like and how you fit into it. Creating a life vision statement involves identifying what life would look like if everyone were living up to their fullest potential. This will help you develop a roadmap to guide you in the proper direction.


When asking themselves “What is my purpose in life?”, some people don’t even know where to start. If you fall into this category, it helps to examine the Six Human Needs. Your top need – certainty, significance, variety, love/connection, growth or contribution – affects every decision you make.

Lack of awareness about your own needs can leave you with a false sense of purpose – one that is actually based on others’ expectations. This is why you can reach the top of the career ladder, find the “perfect” partner or be in the best shape of your life, but still not feel happy. Fulfillment begins with your innermost needs.


Writing helps us organize our thoughts – and discover new ones we may not even know we had. It’s proven to help us reach goals, improve memory and decrease stress, which are all essential when you’re learning how to find your purpose.

Putting your life in writing can reveal hidden meanings you may not see otherwise. Start with this exercise: What strengths do you have that helped you get through tough times? How have you helped others? And how have other people helped you? Write it all down and you’ll begin to see patterns that will help you find your purpose.


“What is my purpose?” is a deep question that takes time and reflection to answer. When you spend all your time running from one commitment to another, you never have time to just sit quietly and reconnect with yourself. Make sure you schedule enough personal time to reduce the noise and demands of the outer world and focus on what you want.

When you feel depleted searching for meaning in life, take a deep breath and center yourself. Take time for self-care, whether that’s a spa day or reading a book in the park. It’s by looking within that you’re able to identify your values – the beliefs you hold most dear as a guiding force in life. You won’t understand how to find your purpose without first taking a step back and relaxing.


Part of finding your purpose is accepting your own limitations. Instead of getting frustrated with yourself, give yourself a break. Get to know yourself bit by bit, taking the role of observer. As you practice self-compassion while building self-awareness, you’re able to find the meaning you’re seeking.

Self-compassion means being patient with yourself. Feeling lost in life can be a very disorienting feeling. You may feel frustrated, but be gentle with yourself. Everyone who has ever asked themselves “What is my purpose?” began from a place of uncertainty. Their hesitancy was what prompted them to dig deep and find greater meaning.


Finding your purpose in life is often about discovering where you fit in. When we meet our “people,” we feel like we are home: relaxed and at ease, able to truly be ourselves. Your community can often help you discover how to find your purpose, or to live your purpose once you’ve found it.

To find your community, follow your passions. Join a volunteer group. Take a class to develop a skill you enjoy. Seek out support online. Find others who enjoy the same music, books or plays. The saying “You are who your friends are” is true – and when you find the right community, it’s a good thing.


One of the hardest parts of learning how to find your purpose is letting go of old identities and interests that no longer serve us. Yet it’s something that must be done. Your purpose in life is also likely to grow and change as you grow and change. You must be willing to be flexible and to listen to your innermost wants and needs.

Finding your purpose is a lifelong journey. Being flexible lets you grow in integrity while being true to yourself. When you develop your core values and stop seeking external affirmation, you’ll find that the question of “What is my purpose in life?” is much easier to answer.

7. Why it’s Important

So here you are. You have a purpose “to become a successful and rich person with a huge positive impact on the world”. You’ve written it down in your journal as one of your goals, and off you go.

Fast forward 10 years:

Let’s imagine you’re now successful and rich and have a huge influence on the world. You have spent your early years building a company. Your company makes a nice profit. People all around the world look up to you because you seem to be successful, rich, and have a positive influence on the world.

You now check all the boxes of what you thought your purpose in life was 10 years ago. But are you happy? No. Because in the process of fulfilling your life purpose, you’ve had to sacrifice other things, like:

  • Dating and finding a loving partner.
  • Spending time with your family.
  • Going on holidays with your friends.
  • Getting kids.
  • Traveling the world.
  • Running a marathon.
  • Etc.

Even though your purpose in life wasn’t necessarily a bad purpose, there’s one problem with it: it wasn’t YOUR purpose in life.

Maybe your purpose in life was to simply build a loving family and to be happy?

That’s why it’s extremely important to discover your own purpose in life! You may discover what you did for 10 years was not really your true life purpose.

8. Influences to Your Major Definite Purpose

Are you influenced by your family, your friends, your significant other, your spouse or your past experiences? Do you have a negative attitude and believe you can’t succeed because of failures in the past.  

Do you take failing as a final stoppage to anything new in your future instead of seeing failure as an opportunity to grow, get out of your comfort zone, and try something different.   The world is in your hands.

Do you let your finances control any new opportunity or are you open to anything even if you had to travel or relocate to another country?

9. Needs Shaping Your Major Definite Life Purpose

Is it your passion, your feelings of adventure or is it your parents screaming at you that you have the abilities to be a doctor, lawyer or something you are truly not interested in, but you feel an obligation because they are your “parents”?  

Do you even know what shapes Your Major Definite Life Purpose? 

Knowing what shapes your major definite life purpose drives your personal choices and decisions.

10. Experiences Shaping Your Major Definite Purpose 

It is doing things that create meaning to you. Things like giving a Christmas box full of food, a turkey, and toys to a needy family. Or perhaps giving money to help a person with their rent.  Or it is success in accomplishing a project that you started but never finished. Or it is volunteering in your community so that the members in the community reap the benefits without expectation of reciprocity.  

11. Vocations Shaping Your Major Definite Purpose 

To find a vocation that sparks a major definite life purpose in your life requires you to look at your talents and your gifts.  You must refer to your abilities in academic subjects like science, math, and language. It is a natural ability. 

To find a vocation that sparks a passion in your life requires you to look at your abilities in dance, music, design, sports, writing, the fine arts. etc.  It requires you consider your imagination and creative powers.  It requires you discovered your quantitative and qualitative abilities.  

12. Formula to Create a Major Definite Life Purpose

There is one quality which one must possess to win in life. That is definiteness of purpose. The knowledge of what one wants, and a burning desire to possess it. You must also have the determination to persevere, no matter how long it may take you to manifest your life purpose.  

To create your major definite purpose, follow the steps below:

Step 1 – Determine Your Specific Major Definite Purpose

Determine exactly what you desire being as specific as possible. You can never have a burning desire for something vague. Wanting to be rich is vague, but wanting to make a million dollars is being specific. Wanting to lose weight is vague, wanting a 30 inch waist line is being specific. It must be one specific thing that you are willing to give your life for.

Step 2 – Establish The End Date

Establish a date by which you want to acquire or achieve this thing that you desire. It is important to be realistic. The time period should be long enough for your goal or desire to be achievable but short enough for you to find it worth pursuing.

Step 3 – Determine The Price

Determine what you are willing to give in return for this thing that you desire. You have to pay a price for the object of your desire and you have to pay it in full before you get it. You never get something for nothing and the definite chief aim prepares you to pay the price as and when it is necessary.

If you want to be a millionaire, you need to create the necessary value in return for the money. If you want to get in shape you have to put in the necessary work and follow a proper diet plan. Regardless of what your desire, there is a price you have to pay for it.

Step 4 – Make A Definite Plan

Make a definite plan that will help you realize this desire and put this plan into action immediately, whether you are ready or not. Your plan need be specific and concrete. You need to start somewhere. Note that you need a place to start and direction to work towards. You don’t need an elaborate plan.  Your plan will evolve in your subconscious and you will think of various different plan parts at a later date as you develop a burning desire.

Step 5 – Write A Concise Statement

Write the results of the above four steps in a concise statement. It must include what you desire, what you are going to give in return for your definite major purpose, along with the time limit and the plan with which you intend to acquire your definite major purpose. Remember to write down the date when you wrote it down along with your name or signature. This concise statement is your major definite purpose or definite chief aim.

Step 6 – Reading Your Major Definite Purpose

Read this concise statement of your major definite major purpose twice daily. Once after waking up and once before going to sleep. When you read this statement, see and believe that the object of your definite major purpose is waiting to be transferred to you when you deliver the service/work you have committed to render in return for it in step 3.

Reading your definite major purpose aloud is intended to condition your subconscious mind to develop a burning desire by making you constantly think about it.

Repeat the daily reading of your major definite purpose until you start taking consistent daily action that moves you towards your end goal.

Every day, if you are doing something that moves you towards your definite major purpose, your definite chief aim has become part of your identity.

You continue to read your major definite purpose daily until it becomes a reality.


1. Defining Your Definite Major Business Purpose & Envisioning Your Desired Outcome

Before you start doing the things, the tasks, required to start a business, we suggest you follow the above-referenced 6 steps. They come from a very famous book by Napoleon Hill, called Think and Grow Rich.

It’s one of those books that most successful people I know have read. In his book, Hill presents his concept of the Definite Major Purpose.

There are a lot of people who start businesses in a niche because they think it will make them a lot of money. They know nothing about the niche, and have no interest in learning anything about it. This can work, but it is highly discourage, especially for your first, or primary business.

Once you decide what business you are going to start, envision the outcome you want according to the Rules of Think and Grow Rich.  Picture the lifestyle it will bring you.  Imagine what you will do with the money you will earn.  Be as specific as possible. 

2. Fundamental Major Definite Business Purpose

A business purpose describes the reason, or purpose, that a company was initially founded. It describes what makes a business unique, as well as what the business plans to do.

A business purpose is not a mission or value statement and is much shorter than both. Whereas a mission statement is used to identify the purpose or values of the company, a business purpose is a legal phrase.

This statement is often included with the Articles of Organization. This statement informs the state or investors of the reason why you are forming the business.

A business purpose statement can help you define the goals and intentions of the business, as well as describe the services offered to a customer. It can also give brands a competitive edge by having clear goals. Some business owners also use the business purpose statement as a starting point for writing their mission statement.

Companies may also turn to their business purpose to make decisions or create policies. Additionally, some businesses may use the business purpose statement to ensure any changes align with their initial purpose.

Let’s start with the most basic – The Fundamental Purpose of Business.

History is littered with attempts to define the purpose of business. In 1776, Adam Smith stated the purpose of business as the mechanism to generate profit and increase shareholder wealth (known today as the “shareholder view”).

Smith’s definition of business purpose identifies profitability as the defining characteristic. This definition however is problematic. Relying on profitability alone ignores the ease of manipulation and ambiguity of profit as an appropriate measure.

Profitability is simply a measure of the surplus (or the deficit) remaining after costs are deducted from revenues. Trusting profitability alone obscures the role of investments made for the future and alternative capital structures.

Should the appropriate measure of profitability include or exclude re-investments or costs associated with capital structure, of which there are alternatives, any of which can affect profitability?

Rejecting, as an oversimplification, profitability alone, others have restated the definition of business as maximizing shareholder value or wealth. Relying on the premise that the principle purpose of business is to maximize value (over time) overcomes the distortions profitability alone experiences.

Nevertheless, the reliance on maximizing value neglects the underlying mechanism that businesses use to create value – creating customer satisfaction.

Peter Drucker said, “There is only one valid definition of business purpose: to create a customer.”

Drucker’s definition is useful. However, it suffers from two shortcomings. First, businesses create customer satisfaction not customers. Second, this definition is silent on a business’s dependency on capital.

We suggest a better description of business purpose is: Use revenues and capital to produce customer satisfaction and capital provider rewards.

Extraordinary businesses use revenues and capital to produce customer satisfaction and capital provider rewards.

Failing to satisfy this fundamental business purpose is unsustainable. There are examples of businesses that operate in violation of this principle but not for very long.  

There is a temptation to include the interests of other stakeholders (employees, suppliers, communities, or others) in the definition of business purpose.

The interest of other stakeholders is noticeably excluded from our description. Other stakeholders are not unimportant however business sustainability can be achieved absent their special consideration.

Nevertheless, there are compelling reasons that the interest of other stakeholders should be explicitly identified. Doing so should be addressed as part of the business’s intentions that I’ll discuss separately.  

Every business is different. Businesses differ in scale and performance. They differ in what they do and how they do it.

Despite countless differences there is an underlying principle that each and every business must conform: The Fundamental Business Purpose (Business Purpose).

Failing to satisfy this fundamental purpose “will” (not “may”) result in business failure. This design applies to every business regardless of whether it is a sole practitioner or a multi-national enterprise; whether a technology company or a local pizza parlor; whether for profit or not for profit. 

The Fundamental Business Purpose requires a business to use revenues and capital to produce customer satisfaction and reward capital providers.

This idea is easily dismissed as obvious and trivial.  Yielding to this temptation is an engraved invitation to disaster.  

The everyday analogy – the internal combustion engine – illustrates the Fundamental Business Purpose. Every internal combustion engine converts fuel and oxygen into power and exhaust. No matter the size. No matter the application. All internal combustion engines do the same thing. A lawn mower engine does exactly the same thing as the engine found on a Formula One racecar. The difference is the application of the engine and the infrastructure required to satisfy the application. No one would confuse a lawn mower engine with a Formula One racecar. Nevertheless, both engines do the same thing; just very differently.

The business purpose is the criteria any business decision must pass through to ensure the choice is framed to perpetuate success. The business purpose is an idea and a decision gateway. The fundamental business purpose is a lens to focus your attention on two essential outcomes that drive business success. Ultimately, everything a business does should in some form or another contribute to satisfying a customer and rewarding capital providers.

3. How to write a Business Purpose Statement

You can write a business purpose with the following steps:

1. First, start by researching your industry

It can be helpful to begin the process by looking at other businesses in your industry to see what they include in their business purpose statement. Researching competitors can also help you understand what services other businesses offer. This may provide you with a list of tasks or purposes that you had not previously considered.

2. Then, consider why you started the company

Ultimately, a business purpose is a statement defining why you are in business. Take a few minutes to consider why you formed the business in the first place, as well as why it is important to the business’ goals.

3. Then, consider how the business will operate

Think of the specific steps you can take to achieve the reason for forming the business and how that may impact customers.

4. Finally, write your statement in a way that is concise and clear

Because a business purpose should only be a sentence or two, it is important to write it in a way that is concise, yet clear.

4. Examples of a Business Purposes Statement

Here are a few business purpose examples, covering different types of industries:

  • Real estate: The purpose of Big Estates is to assist buyers and sellers with the sale and transfer of property, as well as manage licensed agents who provide the same.
  • Retail goods: The purpose of Online Purchase Connections is to evaluate, market, procure and sell products to the general public through eCommerce and physical storefronts.
  • Personal services (like spas, hair salons, estheticians, massage therapists): The purpose of Beauty Tech Associates is to procure and sell retail products and provide rentable space for licensed technicians to provide beauty services to the public.
  • Advertising: The purpose of Analytics Services is to study the industry desired by the client and provide feedback on marketing strategies and tactics to gain competitive advantages in return for increasing revenue.
  • Legal services: The purpose of Practical Legal is to employ and market licensed legal professionals that provide legal consultation and representation to clients in the areas of personal injury and workers’ compensation.
  • Manufacturing: The purpose of Biggest Suppliers is to secure raw materials and consumer goods to deliver to commercial and consumer companies.
  • Information technology (IT): The purpose of All-Around Amazing Tech is to employ certified technicians who provide specialized services to assist end-users in technology needs, while also providing technical consultation and implementation.
  • Automotive: The purpose of Hot Rod Inventory and Repair is to maintain a vehicle inventory and a place of business where consumers can purchase automotive products and accessories, while also offering repairs.

Here are a few examples from some notable brands.

  • Facebook: “To give people the power to share and make the world more open and connected.”
  • PayPal: “To build the Web’s most convenient, secure, cost-effective payment solution.”
  • Tesla: “Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”
  • Sony: “To be a company that inspires and fulfills your curiosity.”
  • Google: “To organize the world’s information and make it universally accessible and useful.”

5. Tips for Writing a Business Purpose Statement

Here are a few tips that you can use when defining the business purpose:

  • Look up the specific laws in your state. Some states may have specific requirements on the business purpose statement. Looking up these laws ahead of time can ensure that you meet these requirements.
  • Consider your daily responsibilities. By considering the tasks that you complete each day, you can narrow down the business’ purpose. Write a list of tasks the business needs to complete each day, then find a way to combine these tasks with a brief statement.
  • Keep it short. Because a business purpose should be concise and to the point, aim for one to two sentences. This also allows you to add to the business’ purpose if it expands later.
  • Use the mission statement for inspiration. It can also be helpful to revisit previously drafted statements, like the mission or value statement, to remind yourself of the goals and intent of the business.
  • Enlist the help of friends or a coworker. By having mentors, experts, friends or coworkers review the business purpose statement, you can get an outsider’s view. This ensures that your statement is clear and accurately describes the business.

6. Master Bruce Lee’s Definite Major Life Purpose

Below you will find the handwritten major definite purpose of Bruce Lee . Bruce Lee wrote it in 1969. You can use this as a template to create your own major definite purpose.

Definite Chief Aim Bruce Lee


My Definite Chief Aim

I Bruce Lee will be the first highest paid Oriental super star in the United States. In return I will give the most exciting performance and render the best of quality in the capacity of an actor. Starting 1970 I will achieve world fame and from then onward till the end of 1980 I will have in my possession $10,000,000. I will live the way I please and achieve inner harmony and happiness.

Bruce Lee

Date: 1969

7. More Than One Major Definite Business Purpose

Having more than one major definite purpose will reduce its power to influence your sub-conscious mind. Plans for acquiring the object of your desire might change but the object of your desire should not.

System to Apply Your Major Definite Purpose to Your Life

We looked at what a major definite purpose is, how it works and how to make one. With the Andrew Carnegie Formula you will be able to create your own definite purpose or chief aim and apply it to achieve your definite major purpose.

You will need to effectively absorb this into your life to see all the benefits. Without that, your major definite purpose will just become something you wrote and forgot about. You need the Andrew Carnegie Formula and system to incorporate this into your life.

8. Definite Major Life Purpose FAQs

A. What is a major definite purpose in life?

Your major definite purpose can be defined as the one goal that is most important to you at the moment. It is usually the one goal that will help you to achieve more of your other goals than anything else you can accomplish. It must have the following characteristics:

1. It must be something that you personally really want. Your desire for this goal must be so intense that the very idea of achieving your major purpose excites you and makes you happy.

2. It must be clear and specific. You must be able to define it in words. You must be able to write it down with such clarify that a child could read it and know exactly what it is that you want and be able to determine whether or not you have achieved it.

3. It must be measurable and quantifiable. Rather than “I want to make a lot of money,” it must be more like “I will earn $100,000 per year by (a specific date).”

4. It must be both believable and achievable. Your major definite purpose cannot be so big or so ridiculous that it is completely unattainable.

5. Your major definite purpose should have a reasonable probability of success, perhaps fifty-fifty when you begin. If you have never achieved a major goal before, set a goal that has an 80 percent or 90 percent probability of success. Make it easy on yourself, at least at the beginning. Later on, you can set huge goals with very small probabilities of success and you will still be motivated to take the steps necessary to achieve them. But in the beginning, set goals that are believable and achievable and that have a high probability of success so that you can be assured of winning right from the start.

6. Your major definite purpose must be in harmony with your other goals. You cannot want to be financially successful in your career on the one hand and play golf most of the time on the other. Your major definite purpose must be in harmony with your minor goals and congruent with your values.

B. How do I find my purpose in life?

What’s important here is that you try new things. If you haven’t yet discovered your purpose in life, then you are not going to find it by trying the same things over and over again.

C. How to get clarity and find your purpose in life?

  • Define the Success You Want. You need to define the success you want.
  • Write Down What You Want. The next suggestion is write down the success that you want.
  • Envision Your Future.
  • Seek Out Other Successful People and Mentors.
  • Living Your Purpose.
  • Listen to Your Inner Voice.
  • Trial and Error.

A life purpose can (and probably will) change many times over your life. For some people, this means that whatever got you motivated and inspired yesterday might not provide you with the same itch tomorrow.

9. How We Work With You to Reach Your Definite Major Life or Business Purpose

30+ Years of Experience Helping Businesses Across America

Step 1: 30 Min Call (FREE)

  • Call us for a free 30-min consultation.
  • Discuss your business issues and get expert feedback to address your problems.
  • If your business is a good fit we will invite you to proceed to step 2.

Step 2: Strategy Session Call (FREE)

  • We will develop a specific action plan for your business.
  • We will create business strategies to address your problems.
  • We will develop a financial model of what your business will look like if you apply these strategies.

Step 3: Coaching Program (PAID)

  • You will meet with your coach one-on-one, in person or by video conference.
  • Sessions are 1 hr. every week during the planning phase.
  • Sessions are 1 hr. every other week during the execution phase.


10. Coaching-Consulting Helps You and Your Team Reach Your Major Definite Major Purpose

Each step you work through will have exponential growth, followed by a flattening off and slight decline before the next stage kicks in and propels you to the next level of profitability.

But when you have business coaching, you’ll get the roadmap to make sure each change of gear is as painless and seamless as possible.

Business coaching gives you the tools you need in order to increase your margins, lead your team, establish a strategic direction and systemize your building company. CONFIDENTIAL TESTIMONIALS – mksmasterkeycoaching.com


  1. Personal Development Coaching
  2. Business and Management Coaching
  3. Financial Coaching
  4. Operational Coaching
  5. Performance and Productivity Coaching
  6. Legal Strategy Coaching
  7. Business Marketing Coaching
  8. Sales Coaching
  9. Human Resources Coaching
  10. Owner and Employee Self-Improvement Coaching


Our objective is to work with your company offering coaching or consulting services of the highest value based on a proven track record of “Hands-On-Performance”.

The key to the successful company is a business owner that spends more time and energy working ON the business, rather than IN it…

In order to grow your company, you need to spend more time on profit-generating activities, rather than meaningless tasks that just leave the wheels spinning in your business.

All professionals know this to be true, but the problem is they don’t know where to start.

There’s no doubt that you’ve heard of business coaching before – maybe you’ve even been coached yourself at some point in the past. But our business coaching is different…

  • We don’t provide generic advice or solutions…
  • It’s business coaching for owners and managers. 
  • We tailor our coaching to you building nightmares.

Meaning you don’t have to decipher through generic BS that doesn’t actually apply to your nightmare. Our proven coaching for your business is ready to deploy into your company immediately!

We’ve worked with thousands of business across America. So you can rest assured that everything we offer has been tested by other businesses just like you and has been proven to work.

If you’re thinking that you’re already flat out with work and you just don’t have the time, you need this more than anyone.

It’s not about working longer hours.

Business coaching allows you to systemize your company so you can spend more of your time on profit-generating activities!

Now, we know what you’re thinking…

If you don’t increase your profits, you’ll be losing money with all those extra expenses…

But, here’s the thing.

Growth, unfortunately, is not linear.

In business, net profit follows what we call the S curve. Which means, in order to move forward, you’ll need to move slightly backward.

Think of it like changing gears in a race car – as you change gears, you lose a small piece of momentum, but you have to go through that to be able to take your speed to the next level.

It’s exactly the same in business!

12. We Guaranteed Our Coaching Will Get the Major Definite Life Purpose Results You Want

[1]: We Guarantee to get results, and that you’ll be able to “Find our Fee” in your business within 17-weeks of our coaching your company, or your coaching is FREE.

Our coaching programs have been tested and proven across America, so when you hire us, you WILL get results. Even if you have done your part in good faith, have done all assignments, and have attended all coaching sessions, events, and workshops–but you’re still not satisfied or not seeing the results you want by the seventeenth week, we will coach you FREE until you get the results, no questions asked!

[2]: We Guarantee to tell the truth about you and your business no matter how uncomfortable it may be, or how hard it is to share with you the realities of your business and the changes you need to make. When you hire us, you will have the “unreasonable friend” and the personal business mentor you and your business need to succeed. You will be accountable for everything you say you will do, and your business will get the push it needs so you can get the results you want.

[3]: We Guarantee you a “business re-education” about how your business really works and how to successfully grow your company, as well as how to apply your new education and knowledge to any business situation. Your coach will guide you with proven systems and strategies that will allow you to make more profit whether you need more time, a better team, and more money.

You’ll be in the “driver’s seat” of your own business equipped with a “map” and a “license” to take it wherever you want to go with us by your side unlocking the potential of your company.

[4]: We Guarantee complete confidentiality. Our Coaching relationship with you will involve trust and understanding about the nature of our strategy and of your business. We guarantee the privacy of our work together.

[5]: We Guarantee a personalized approach to your business. Your business is unique, and since you are relying on our vast industry business experience, we guarantee a full disclosure of the programs we recommend to you. We shall meet your expectations with the desired outcomes and results.

[6]: We Guarantee to show you how we define business success, and how to build a commercial, profitable enterprise that works with or without you. Even if you are an owner who loves business and who loves working “in” your business every day. We will show you how to build a company you can work “on” whether you show up every day or not. Regardless of your ultimate goals, you will learn the strategies, systems, and advantages of our definition of a successful business.

If you want to learn more about our coaching contact us now.

Michael Kissinger

Reitenbach-Kissinger Success Institute

Phone: 650-515-7545

LinkedIn Profile: https://www.linkedin.com/in/michael-kissinger-a66b214/