Many praise Professor Kissinger’s coaching for building a stable and profitable businesses and report significant improvements in self-confidence and clarity. They appreciate the clarity and self-confidence gained through his coaching sessions and find his coaching helps them stay accountable to their life, business and financial goals. They note significant personal growth and achievement.
Transformative – Strategic – Positive Outcomes – Client Satisfaction – Quality Coaching – Accountability – Substantial Improvements – Personal Growth – Results

Release Your True Business Potential: Master the MKS Master Key Wheel of Business System for Unstoppable Growth and Stability.
Professor Michael Kissinger and the Reitenbach Kissinger Institute’s coaching focuses on creating a stable and highly profitable business by equipping entrepreneurs with tailored strategies, mindset shifts, and practical tools. His approach emphasizes understanding market dynamics, optimizing operations, and fostering a strong company culture to achieve sustainable growth.
He approaches business coaching by integrating psychology with strategic planning to move beyond generic advice toward measurable, geometric growth. His philosophy emphasizes that building a stable and highly profitable enterprise requires shifting the leader’s emotional state, refining their internal narrative, and executing high-impact strategies.
The Foundation of Performance
Professor Kissinger coaches and teaches a core sequence of “state, story, and strategy,” arguing that success begins with the leader’s internal condition before any external business plan is implemented. Without the correct state of mind, leaders often build logical strategies for the wrong problems.
- State change — Using physiology, focus, and language to access a resourceful mindset is the first step before attempting belief work or strategic planning.
- Narrative control — The story a leader tells themselves about a situation dictates which strategies they perceive as possible options.
- Psychological alignment — Combining state work with strategic action prevents leaders from optimizing plans that are inherently misaligned with their true objectives.
- Accountability loops — Coaching provides the structure for ongoing evaluation, feedback, and deliberate adjustment rather than relying on reactive decision-making.
By addressing the leader’s psychology first, he ensures that the subsequent business strategies are implemented with conviction and clarity.
Strategic Business Frameworks
To move toward “best in class” performance, Professor Kissinger coaching focuses on identifying hidden profit centers, optimizing operations, and creating a culture of excellence. His methodologies are designed to help entrepreneurs scale effectively while navigating shifting market conditions.
- Geometric growth — Business coaching aims to identify high-impact opportunities that accelerate revenue and performance rather than trading time for dollars.
- The “MKS Master Key System Wheel of Business” — This framework is designed to provide a rock-solid business foundation that allows a company to thrive in any season or economy.
- Operational focus — Professor Kissinger assists in strengthening leadership, improving team execution, and refining the overall customer experience to build a stronger bottom line.
- Strategic pivoting — A key focus is learning to adapt with precision when marketplaces shift, ensuring the business remains competitive rather than clinging to outdated plans.
These frameworks are intended to turn a visionary idea into a structured, executable plan that sustains momentum through challenges.
Coaching Strategies for Business Success
Professor Kissinger employs various strategies to help businesses thrive.
- Tailored Coaching — He provides personalized coaching that addresses unique business challenges, ensuring relevance and effectiveness.
- Mindset Development — He emphasizes the importance of a growth mindset, helping entrepreneurs overcome limiting beliefs and embrace opportunities.
- Operational Optimization — His programs focus on streamlining processes and improving efficiency to enhance profitability.
- Cultural Leadership —Professor Kissinger coaches and teaches how to build a strong company culture that inspires loyalty and engagement among employees.
- Market Insights — He equips clients with tools to analyze market trends and adapt strategies accordingly, ensuring competitiveness
Capturing Success: Proven Strategies to Build a Stable and Profitable Business That Stands Out in the Market
Professor Kissinger emphasizes actionable steps for building a stable, highly profitable business, focusing on strategic planning, effective leadership, and continuous improvement. Key elements include understanding your market, optimizing operations, and leveraging team strengths to achieve sustainable growth.
He emphasizes that building a stable, profitable, and best-in-class business requires transitioning from reactive daily management to proactive, system-driven leadership.
His coaching approach centers on combining a clear, purposeful vision with disciplined, massive action plans that integrate accountability, feedback loops, and continuous innovation.
Developing a Strategic Foundation
A core component of Professor Kissinger’s methodology is the creation of a MKS Master Key System Massive Action Plan (MAP), which functions as more than a standard business plan by defining the “why” behind every goal.
This framework forces business owners to step back from daily operations to view the company as a whole, identify bottlenecks, and clarify their long-term purpose.
- Define vision and impact — Articulate not just your financial targets, but how achieving them will transform your company and serve your community.
- Establish accountability — Incorporate structure into daily habits and feedback loops to ensure you are proactively driving results rather than simply reacting to circumstances.
- Master the MKS Master Key System Wheel of Business — Utilize the Wheel of Business Mastery, a series of principles designed to help companies thrive and gain an invincible advantage in any economic environment.
- Study the competition — Develop a game plan that leverages your unique skills and expertise by analyzing the specific strengths and weaknesses of your competitors.
These strategies provide the structural framework necessary to ensure your business continues to perform and produce consistent results regardless of market conditions.
Driving Profitability and Performance
To move beyond generic growth, Professor Kissinger focuses on optimizing systems and leadership to ensure that profit is a sustainable outcome of operational excellence. This involves shifting the focus from low-value tasks toward high-leverage activities that produce measurable momentum.
- Optimize pricing strategy — Ensure your products or services are priced competitively by evaluating the market and your competition, as prices that are too low or too high can hinder profitability.
- Automate low-value tasks — Leverage available digital tools to handle routine operations, such as setting up automated drip email campaigns, to free up time for high-level strategy.
- Foster a culture of fans — Build a business model that emphasizes creating a team and customer base of “raving fans” who deeply believe in your mission.
- Commit to lifelong learning — Enhance your capabilities as a business owner by attending coaching sessions, seminars, reading, and listening to MKS Master Key System Educational Coaching Programs to stay ahead in your industry.
By integrating these tactical steps, business leaders can move away from one-size-fits-all solutions and toward a customized, results-oriented system that facilitates long-term, record-breaking growth.
Implementing these Strategies
Implementing these strategies can lead to a best-in-class business.
- Market Understanding — Conduct thorough market research to identify customer needs and trends, ensuring your offerings align with demand.
- Strategic Planning — Develop a clear business plan that outlines goals, strategies, and metrics for success.
- Operational Efficiency — Streamline processes to reduce costs and improve service delivery, enhancing overall profitability.
- Leadership Development — Invest in leadership training to empower your team and foster a culture of accountability and innovation.
- Continuous Improvement — Regularly assess performance and adapt strategies based on feedback and market changes to maintain competitiveness.
Steps to Implement Your Best-in-Class MKS Master Key System Action Plan
1. Realize you are stuck
The owner’s name is the most important box on any company’s organizational chart. As owner, you do lots of work, make most big decisions, tell everyone what to do, and handle all important matters.
You are the business and cannot handle any more work yourself. When you come to realize that you may be holding your company back from profitable growth, your company can then start to get “unstuck” and move to the next level.
2. Take more risk
To get your business to realize your vision for growth and make Best in Class profits, you will have to take more risks, including relinquishing some control and delegating more, hiring, focusing on new customers and projects, and investing in people, systems, technology, and your company’s future.
3. Decide to grow
You cannot get your business to work and make more money unless you decide to make growth a top priority. To grow, you will have to stop doing so much of the work yourself and focus on identifying, developing, and selling better projects and customer opportunities.
To make this happen, you will have to build an accountable management team — by hiring the right people and then delegating to them, and by establishing and developing a set of effective structures and systems.
4. Draft your Best-in-Class BLUEPRINT
To put it all together, you will have to dedicate time (and money) to drafting your strategic business action plan detailing your five-year vision and your company’s purpose, core values, targets, goals, organizational chart, structure, systems, financial plan, business development sales and marketing plan.
You will need to include the steps you plan to take to get your business to work the way you want it to. To jump start this process, hire a business coach to promote your progress and commit to a two- or three- day management team retreat to get your Best-in-Class Plan on paper.
5. Design your organizational structure
To build an organized, accountable, and responsible management team to grow your company, you will have to prepare immediate, short-term, and long-term organizational charts.
Your organizational structure should include all the functions needed to run your company, including the management team, responsibilities, tasks, positions, and people to do the work required over the next few years.
And for each position, you will provide detailed job descriptions and the particular results for which each person is responsible. Working within a coherent and well-organized management structure will transform your job from hands-on controller and doer to coach and leader.
6. Hold regular team meetings
Regular strategic and tactical coordination, project or team meetings are necessary for building a strong, well-managed company. Your management team must meet monthly to review and update the progress of the Best in Class -Plan, including the status of each strategic initiative, target, and goal.
Financials, systems, estimating, sales, personnel, scorecards, and projects must all be reviewed on a regular basis. Ongoing tactical meetings must also be scheduled and held separately for estimating, sales and marketing, project management, and field crew leaders.
7. Install written Best in Class -SYSTEMS
Sound management and consistent operations begin with a clear set of written company guidelines and systems specifying how you want to do business.
Operations, administration, and production excellence start with complete systems to insure on-budget projects, excellent service, quality workmanship, on-time completion, and a safe workplace.
Replace yourself with written systems to get everyone in your company doing things the same way, producing consistent results without your constant supervision and attention. Identify the systems and standards your company needs, write them down, and then implement and monitor their use and effectiveness.
8. Track scorecards
Implement scorecard performance tracking systems for your key numbers, success factors, company and project results, finances, pricing, profit, job cost, and estimating to monitor and track results with timely reporting.
Calculate and track progress towards your required sales volume, breakeven point, overhead, fixed cost of doing business, and profit markup to reach your overall goals.
Create financial controls and action plans to price, track, and achieve your overhead and profit goals. Install a fully integrated accounting system with income statements, balance sheets, job cost reporting, cash-flow projections, accounts receivable, and payables aging.
Use job cost scorecards, crew production measurement systems, work-in-progress and completed contract tracking, and accurate estimating standards.
9. Focus on profitable growth
Once your company is working the way you want it to, and is organized with systems, structures, a sound management team, and effective people in place, you can move over to the “get work” side of your business. It will now be time to develop a plan to grow your business with better customers and higher margin work against less competition.
10. Draft a Best in Class -Development, marketing, and sales plan
Implement your written plan to find great customers, projects, and opportunities to grow your top and bottom lines.
Determine which projects and markets have the most opportunity for success, develop project and customer target lists and tracking systems, and create a marketing and sales calendar. Create an ongoing marketing and sales program to build and maintain loyal repeat customers.
11. Differentiate
Set your company apart from the competition, exploit your expertise and market niche, and go after specialty work with high barriers to entry and less competition.
Move towards selling higher value versus lower priced but more competitive services. And create strong, trusted relationships with a select group of loyal customers who will give you most of their work.
12. Build equity and create wealth
Leverage your success by seeking new markets, other business opportunities, partnerships, and ventures that will build equity, create wealth, and provide passive cash flow and positive income.
Use your profitable business as a steppingstone into other strategic alliances, joint ventures, real estate developments, exclusive distribution agreements, investments or other enterprises, or any additional products or services that complement what your company already does.
13. Enjoy the freedom of owning a business that works
When your business operates the way, you want it to, you create the time and financial peace which allows you to enjoy the benefits and freedom to pursue whatever you want with your time, energy, and money.
You can invest back into your business and hire better managers, develop more business opportunities, focus on sales, spend more time with your family and friends, or give back and contribute to your church, industry, or community.
Now is the time to get started building a business that grows, makes a profit, and works for you.
Put on your thinking hat and get ready to make your vision become a reality. Only you know what you want your business to do for you. Only you are holding it back from reaching its potential.
Take a look at where you are today, decide where you want to be in five or ten years, and then determine what steps you need to take in order to get there.
Start now by taking the first step – getting out of your comfort zone. Let us know your progress or if you need help taking that first step.
Michael Kissinger is a professional BIZCOACH, business owner, university professor, author, and popular speaker. He helps small businesses build better businesses, grow, increase profits, develop management teams, improve field production, and get their companies to work
Cultivate Breakthroughs Today
Step 1 Personalized Call
In this 15-60 minute Wheel of Goals Discovery Session, we will start to deep dive with you on what you want challenges, disputes or goals are and any current challenges you are having with achieving them.
Step 2 Match You
We’ll match you with a coaching strategist to help you uncover the root cause to what’s truly stopping you from getting what you want.
Step 3 Results Coaching Plan that Exceeds Expectations
You’ll get started with Professor Kissinger or the Reitenbach Kissinger Institute Coaching Team and close the gap to what or where you want to be quickly and efficiently.
Informed by four decades of extraordinary results, Michael Kissinger MKS Master Key System Results Coaching is built to help you discover ways to get you want you want or to grow your business, finances and profits exponentially. Professor Kissinger provides the tools for you to create massive, lasting change in your life finances, and business.
It significantly reduces costs, prevent delays, and improves outcomes by identifying issues early and ensuring robust documentation and communication throughout the lifecycle.
Professor Kissinger provides proactive strategies—such as comprehensive money management and thorough record-keeping—proves far more cost-effective coaching. Research shows that effective management can prevent project failure and cost overruns and achieve favorable outcomes.
“The path to get what you want success is to take massive, determined action.”
If not now, then when?
Consider the Alternative…FAILURE

Lasting Long Term Results
Professor Kissinger’s MKS Master Key Coaching options and programs vary widely in format and cost, ranging from entry-level digital coaching to intensive, multi-year certification tracks.
Whether you are looking for professional coaching or training or personal growth strategies, the investment depends on the depth of the commitment and the level of direct mentorship provided.
MKS Master Key System Growth Coaching typically ranges from $6,995 for a MKS Master Key System Business Results plan to $4,500 to $18,000+ for multi-month or annual packages.
Understanding the pricing structure can help in decision-making.
- MKS Master Key System Results Plan — Costs around $6,995 for a structured coaching program.
- MKS Master Key System Multi-Month Packages — Range from $4,500 to $18,000+, depending on the duration and services included.
- One-on-One Coaching — Prices can vary significantly, often between $500 to $3,000 per hour.
- Annual Coaching Programs — Results Coaching can range from $15,000 to $75,000 per year.
Professor Kissinger’s Legacy
Professor Michael Kissinger is an owner and executive business coach, performance strategist, and former academic who operates the Reitenbach-Kissinger Success Institute and the MKS Master Key Coaching
Based out of California, he has spent over four decades working over 5,000+ business owners as a confidential business manager, analyst, and speaker focused on small business growth, leadership, and financial freedom.
Core Programs and Methodology
- The MKS Master Key Generational Wealth System: A structured, diagnostic framework built around six distinct core pillars: mindset, wealth, health, relationships, business, and leadership. The philosophy emphasizes that success is 80% psychology and 20% mechanics.
- MKS Master Key Generational Wealth Strategic Makeover Sessions: The institute offers targeted diagnostic sessions designed to audit business growth levers and outline scalability tracks for companies generally yielding between $400,000 and $3 Million in annual revenue.
- Contracted Engagements: Programs are heavily tailored to custom small business, corporate or personal timelines rather than flat-rate fees. Standard six-month operational contracts typically range from $4,500 to over $8,200 depending on the scope of the dynamic tracking involved.
Academic and Professional Background
- Teaching Career: He served over 17 years as an adjunct professor instructing courses in business and law at multiple California institutions, including San Francisco State University, Golden Gate University, and Cañada College where he coached and trained over 10,000 university students and small business owners. Author of over 14,000 LinkedIn Articles that have created 18,650 followers and contacts.
- Martial Arts and Other Accomplishments: He holds a 4th Degree Kukkiwon Certified Taekwondo Black Belt and has active ties spanning 40 years as an instructor at the Reitenbach Institute of Taekwondo. He is a former US Army Honorably Discharged Special Forces Vietnam Member. He also served over 20 years as a minister at Unity Church and St Stevens Church.
You can view his complete professional breakdown directly on his LinkedIn Profile.

Get Started on Building a STABLE, Highly Profitable, Best in Class Business Today
Are you looking results? Schedule a diagnostic session, or would you like a breakdown of a particular coaching to get rich? Contact us.
Professor Kissinger emphasizes the importance of continuous improvement as a key to personal, business, financial and professional growth. By constantly acquiring new knowledge and skills, individuals can adapt to changes, overcome challenges, and achieve their goals more effectively.
Continuous learning and improvement is a fundamental principle in Professor Kissinger’s coaching philosophy.
- Adaptability — Continuous improvement helps individuals adapt to changing circumstances and environments.
- Skill Development — Regularly updating and improving skills can lead to better performance in both personal and professional settings.
- Resilience — Learning and updating new strategies and perspectives fosters resilience, enabling individuals to navigate challenges more effectively.
- Goal Achievement — Lifelong learning and improvement is essential for achieving long-term goals, as it equips individuals with the tools needed for success
Contact to discuss how leverage, ownership, scalability, necessity, attention, and compounding can create completely different financial outcomes for you.
Reitenbach Kissinger Institute
Sydney Reitenbach
Professor Michael Kissinger
Text: 650-515-7545
Email: mjkkissinger@yahoo.com
Reach Your Peak Performance Results. Embrace Your Unlimited Potential. Valued Between from $2,350 to $5,500+

