MKS: A New Way to See Yourself, Your Relationships, and Life

Why are some people so easy to love, work for, work with, befriend, while others require constant effort?

What color is your personality? “Making a conscious effort to become more self-aware is the first major step towards seeing and then achieving one’s fullest potential.

There are 4 basic “core” personality colors: Although you will have a “secondary” color that will influence your personality also. • Red • Blue •White • Yellow Life can be puzzling.

If you’d like to improve a relationship with anyone in your life, gain an advantage at the office, or just get to know yourself a little better, we invite you to take our free personality test and give Color Code a try, today!

 REDS:  Need to look good technically, be right, and be respected. They are strong leaders and love challenges.

 BLUES: Need to have integrity and be appreciated. They are focused on quality and creating strong relationships.

WHITES: Need to be accepted and treated with kindness. They are logical, objective, and tolerant of others.

YELLOWS:  Need to be noticed and have fun. They love life, social connections, and being positive and spontaneous.

The color code personality assessment

The Color Code Personality Assessment is the most accurate, comprehensive, and easy to use personality test available. Unlike other personality tests, The Color Code not only identifies what you do but why you do it, allowing you to gain much deeper and more useful insights into what makes you and those around you tick.

The Color Code Color Personality Test. A Comprehensive Analysis containing a 14+ page report with customized content that describes your individual personality style in depth, including a list of your strengths and limitations, your secondary colors–how they affect your personality, and a list, complete with tips, of your traits. › free personality test

 Using this creative instrument consistently leads to hiring better employees. This POWERFUL, REVOLUTIONARY THEORY will change the way businesses hire, fire, and educate employees. Giving copies of this book has become my all-time favorite gift!” —Chuck Davis, CEO, Huntington Beach, California

“THE COLOR CODE IS UNEQUALED in its ability to answer the difficult questions about people in the business world. Its concepts offer clarity in successful hiring, placing and/or firing of personnel, effective communication techniques, conflict-resolution strategies, team-building, stress management, and how to make employees and customers happy and loyal.” —Roger Jaska, CEO, Upland, California


“Dr. Hartman’s work is DYNAMIC, HUMOROUS, CLEARLY EFFECTIVE AND MOTIVATING! People find his message so easy to embrace because he is genuine, honest, and sincere. This personality model really works. What a gift!” —Karen Cummings, Las Vegas, Nevada

“The Color Code ignites enthusiasm in audiences from all walks of life! High school students, faculties, and parents are going wild over The Color Code! Watching students, faculty, and parents embrace personality diversity has become a LIFE-CHANGING ADVENTURE FOR US ALL!” —Anna Valasco, Aica, Hawaii

“I am a professor of Marketing and Business Education at Central Washington University. Prior to discovering The Color Code, I used other inventories such as the Strong-Campbell and the Myers-Briggs. After reading The Color Code and applying it to virtually everyone I know, I feel that its simplicity and its motivation-based perspective make it more accurate, more effective, easier to understand, and therefore more practical than any other inventory.” —Bill Chandler, Professor, Olympia, Washington


“WHAT A LIFE-CHANGING EXPERIENCE! I LEARNED MORE ABOUT MYSELF IN THREE DAYS WITH THE COLOR CODE THAN IN A DECADE OF COUNSELING. I can’t thank you enough for your gift. I look forward with delight to having the healthiest and most intimate relationships, and owe you a huge debt of gratitude.” —Paul Newman, Alta Loma, California

“The benefits of The Color Code are LIMITLESS! Gaining this knowledge allows me to work with an endless variety of people much more comfortably. I now understand why we do what we do, thus allowing me to relate much more effectively with others on an entirely new level. IT HAS CHANGED THE QUALITY OF MY LIFE FOREVER!” —Starla Lewis, Seattle, Washington

“The Color Code COMPLETELY ERASES RACIAL, RELIGIOUS, AND CULTURAL BIAS! The Personality Colors presented in this book are the single most effective tool for helping the various groups to see each other as the individuals they truly are rather than the bland, generic factions they often appear to be.” —Patty Vogen, Tonga

“Why didn’t someone explain psychology like this when I was younger? Everyone else talks about ‘behavior’ while Dr. Hartman has found the key in The Color Code with his explanation of ‘MOTIVE.’ I initially learned more about myself and my relationships in one hour with this book than I ever learned in the last thirty-three years. And after rereading this book, I can’t believe how deep it goes. I can’t imagine dating long-term, let alone marrying or hiring someone, without knowing their personality color. This is the best relationship model I have ever discovered.”

—Johnny Simms, Charlotte, North Carolina

Training Covers



Chapter 1. The Elements of Personality

Chapter 2. The Hartman Personality Profile

Chapter 3. Color-Coded Motives

Chapter 4. Personality in Perspective


Chapter 5. Reds: The Power Wielders

Chapter 6. Blues: The Do-Gooders

Chapter 7. Whites: The Peacekeepers

Chapter 8. Yellows: The Fun Lovers

Chapter 9. Secondary Colors



Chapter 10. The Red Connections

Chapter 11. The Blue Connections

Chapter 12. The White and Yellow Connections

Chapter 13. The Rainbow Connection: Building Successful Relationships

Part Four: Building Character

Chapter 14. Character: How to Become Your Best Color



Color Code International has been providing world-class training workshops, keynote speeches, and team building events for over twenty-five years. If you are looking for a speaker, trainer, and/or facilitator for an upcoming event, we have highly qualified professionals on staff who will absolutely deliver the results you are looking to achieve – every time! 

Our presentations are centered in the Color Code Personality System developed by Taylor Hartman, PhD. Because we deal with people and personalities, topics can be customized to fit many different Soft-Skills or EQ related topics. BLOG:

Some of these topics include:

  • Team Building
  • Interpersonal Relationship Skills
  • Communication Strategies
  • Sales Effectiveness
  • Leadership/Management
  • Customer Service
  • Personal & Professional Development
  • Dating/Couples/Parenting
  • Etc., (many other topics can be customized upon request)
The Color Code - Personality

Getting Started:

The Color Code Personality Assessment is the most accurate, comprehensive, and easy to use personality test available to help you build your life, career or business.

Unlike other personality tests, The Color Code not only identifies what you do but why you do it, allowing you to gain much deeper and more useful insights into what makes you and those around you tick.

If you want A New Way to See Yourself, Your Relationships, and Life contact us.

Michael Kissinger and

Sydney Reitenbach

Phone 415-678-9965


Published by Reitenbach-Kissinger Business Success Institute

Reitenbach-Kissinger Business Success Institute helps entrepreneurs and small business owners and their families live better lives, create success faster, build their businesses and assets they love while creating unlimited incomes or profit. Join us. Risk Free Satisfaction Guarantee

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