Using a Comprehensive List of Systems and Structures to Create and Maintain a Successful and Profitable Business?

Are You Using a Comprehensive List of Systems and Structures that Will Help You Create and Maintain a Successful and Profitable Business.

A coaching business can benefit from various systems to streamline operations, enhance client engagement, and improve overall efficiency.

Successful Systems and Structures for a Profitable Modern Coaching Business

How Systems and Structures Can Help You and Your Business

Having the right systems and structures in place help you:

* Sell more confidently

* Establish you as the expert (and not look like you are bragging)

* Keep you from taking on “difficult” clients

* Stop you from playing “let’s make a deal” and slashing your prices

* Safeguard both you and your client

* Keep you from auditioning, chasing or convincing on sales calls (“Pick me! Pick me!” feel familiar?)

* Keep you clear on who your ideal client is

* Spares you from making simple mistakes (ever book the wrong time zone for a call?)

* Helps build a strong, easy to train team

* Keep you from seeing “potential” that isn’t really there

* Saves you loads of time (you may even enjoy a 3-day work week!)

Structures will give you oodles of freedom and a higher income level when they are set up right!

Plus: When you’re not worried about these things and you are not second-guessing yourself, you have an immense amount of creativity. Creativity in your content, brand and marketing is what may make you stand out in the crowded coaching industry.

[]The Main Categories of Systems, Boundaries, and Structures

* Mindset

* General Business Set-up & Legal

* Marketing

* Sales

* Payments

* Assistants & Other Team Members

* Personal Support

* Mindset

[]Mindset & Boundaries Systems & Structures:

* Journaling

* Meditation

* Visualizations

* Mantras

* Investing your own coaching and mentorship support

* Wealth consciousness reading

* Surrounding yourself with quality like-minded people and community

* Ideal Client Requirement Checklist

[]General Business Set-up & Legal:

* Legally making your business an entity (LLC, Corporation, or even a DBA – have something in place!)

* Business bank account

* Merchant account that accepts credit cards and ACH transactions

* Client agreement

* Joint venture agreement

* Website Cookie Policy

* Privacy policy

* Earnings disclaimer

* Partnership agreement

* Terms of Service

* Trademarks

* Patents

* Copyrights

[]Employee Agreement & Job Descriptions

* Intern Agreement

* Email address with your name or company (no gmail or hotmail here!)

* Business telephone line (there are several options free and for a nominal fee that will forward to your cell phone like Google Voice or RingCentral)

* If no physical office, have a separate P.O. Box address. Or, even better a UPS

* Store type service

* Password management program

* Appointment scheduling system (like Coconut Calendar, Schedule Once, or TimeTrade)

* Customer relationship management system (CRM) (like 17hats, HighRiseHQ, Infusionsoft, etc.)

* Accounting system (Quickbooks, YNAB)

* Project and task management systems (like Asana, Basecamp)

* Document & media storage and sharing system (like Dropbox, iCloud, Google Drive)

* Teleconference system (like FreeConferenceCall.com)

* System for session and/or interview recordings (I use Skype Call Recorder for this)

* A place to get quick one-off projects done (like Fiverr.com, Freelance.com or Upwork.com)

[] Marketing:

A website with your own domain (do not use the free http://www.yourname.wordpress.com or something similar)

* Lead magnet/freebies/opt-in bribe

* Squeeze page/opt-in page/landing page

* Sales pages

[] Email service provider with drip campaign or autoresponder capability (like MailChimp, MadMimi or Infusionsoft)

* Thank you pages

* Phone enrollment/conversion system

* Ezine (electronic magazine)/solo mailers/newsletters

* Social media scheduling tool

* Social media marketing plan

* Marketing plans in general

* Great photos for your brand and you

* Joint ventures

* Networking groups

* Industry events & conferences

* Sneak preview calls (ones with a theme are best)

[] Graphics & imagery

Branded headers and banners

Bonuses (fast action and on-going)

Free consult session (clarity, strategy, discovery, etc. call)

Testimonials

Blog/videos/podcast

Formal product or program launching system/style/sequence

Facebook, Google, Twitter, LinkedIn

Paid ads (Facebook ads)

Lead generator service (like Noomii.com)

Referral system and/or affiliate program

[] Sales:

Enrollment page

Having an assistant facilitate the sale for you

Follow-up sequence or system

Application for your free consult/strategy/clarity/discovery call

Welcome & orientation/background packet when appropriate

Having set appointment for the duration of their package

[] Payments:

Protect your sale with the right payment boundaries:

Clearly define what you are selling and to whom and for how much

Restrain yourself from playing “let’s make a deal” during your sales conversations with these items in place

Clearly defined packages with prices published on your website and sales materials.

Shopping cart links and payment buttons (highly recommend NOT using Paypal!

Long personal story, but just, in general, it is unprofessional)

[] Invoice & bookkeeping system

Client agreement with payment terms clearly defined

Terms & Conditions with a checkbox where applicable

A credit card authorization form

An assistant (or at least a separate “support” type email that handles the payment for you

[]Assistants and Other Team Members:

A well-trained assistant can help you facilitate and close sales among other tasks to make your job and life easier such as:

Follow-up emails after your free calls with payment links, enrollment page URLs, and/or credit card authorization forms

After the client is enrolled, you assistant can help with sending out welcome packets, client guidelines, contracts, etc. (And keeping track of outstanding contracts and other documents)

Perform initial calls to vet out prospects that will not be a good fit for you

And of course any administrative factors like scheduling, travel arrangements, customer service, charging credit cards, special requests or food allergies for live events

This list is truly endless!

Here are some systems and tools you may want to have when you are ready to bring on an Assistant or Other Team Members:

Document and media file sharing (like Dropbox, iCloud, Google Drive, etc.)

Password sharing and protection (like 1Password)

Policy & procedures

Job descriptions (for each team member including yourself!)

Screen sharing tool (for training)

Screen visual & audio recording tool for making training videos (Screenflow for Mac or Camtasia for PC)

Personal support structures:

[] Personal Help that Free Up Your Time and Support You

Housekeeper

Travel agent

Your own life coach

Personal trainer

Personal shopper or stylist

Massage therapist and other spa services

General grooming (hair, nails, etc.)

Home maintenance

Meal planning and/or delivery

Personal assistant

Laundry and dry cleaning

Nutritionist

Therapist & counselors

Doctors

Dentists

Chiropractors

Event planners

Professional Organizer

Have your documents updated and in order (wills, trusts, driver’s license, car registration, voter registration, insurance, jury duty, etc.)

20 Business Systems to Consider:

1. Client Management Systems

CRM Software: Tools like HubSpot or Salesforce help manage client relationships and track interactions.

Scheduling Tools: Calendly or Acuity Scheduling streamline appointment bookings.

2. Communication Tools

Email Marketing: Platforms like Mailchimp or ConvertKit facilitate client communication and marketing campaigns.

Messaging Apps: Slack or WhatsApp can enhance real-time communication with clients.

3. Payment Processing

Payment Gateways: Use Stripe or PayPal for secure transactions and invoicing.

Subscription Management: Tools like Chargebee manage recurring payments for coaching packages.

4. Project Management

Task Management Software: Asana or Trello help organize tasks and track progress on client projects.

Document Sharing: Google Drive or Dropbox allows for easy sharing of resources and materials.

5. Marketing Systems

Social Media Management: Hootsuite or Buffer assist in scheduling and managing social media posts.

Website Builders: Platforms like WordPress or Wix help create a professional online presence.

6. Analytics and Reporting

Website Analytics: Google Analytics tracks website performance and user behavior.

Client Feedback Tools: SurveyMonkey or Typeform gather client feedback for continuous improvement.

7. Coaching Platforms

Online Course Platforms: Teachable or Kajabi enable the creation and sale of online courses.

Virtual Coaching Tools: Zoom or Microsoft Teams facilitate remote coaching sessions.

8. Financial Management

Accounting Software: QuickBooks or FreshBooks help manage finances and track expenses.

Budgeting Tools: Mint or YNAB assist in personal and business budgeting.

Automation Tools

Workflow Automation: Zapier connects different apps to automate repetitive tasks.

Chatbots: Tools like Drift or Intercom provide automated customer support on websites.

These systems can enhance the efficiency and effectiveness of a coaching business, allowing coaches to focus more on their clients and less on administrative tasks.

Reitenbach-Kissinger Institute

Sydney Reitenbach

Michael Kissinger

Text: 650-515-7545

Email: mjkkissinger@yahoo.com

Linked In: https://lnkd.in/gFPY5uT

See: MKS Master Key Coaching: mksmasterkeycoaching.com

See: The Solomon Code: How Biblical Wisdom Creates Unlimited Wealth: https://lnkd.in/gMvcuyBd