MKS Week 8: Power of Imagination

Week Eight Master Key System focuses on Thought, Its Results and Your Imagination.

Week Eight is one of our favorite part of the Master Key System.

We hope that when we explain it and its place in the sequence of exercises that Haanel has outlined for us that this will also become one of your favorites as well. We are highly confident that we will show you that it is not only powerful within the “System,” but it is a powerful exercise to practice in and of itself. 

Before we get into the exercise, let’s review some of the point that Haanel put forth this week.

  • The imagination will be found to be a great assistance in this direction; the
    cultivation of the imagination leads to the development of the ideal out of which your future will emerge.
  • The imagination gathers up the material by which the Mind weaves the fabric in which your future is to be clothed.
  • Imagination is the light by which we can penetrate new worlds of thought and
  • Imagination is the mighty instrument by which every discoverer, every inventor, opened the way from precedent to experience. Precedent said, “It cannot be done;” experience said, “It is done.”
  • Imagination is a plastic power, molding the things of sense into new forms and
  • Imagination is the constructive form of thought which must precede every
    constructive form of action.
  • A builder cannot build a structure of any kind until he has first received the plans from the architect, and the architect must get them from his imagination.

We are now one-third of the way through the book and things are really beginning to “heat up” when you consider the “Power of Imagination. Many of Haanel‘s points are coming together and by now you should have a clear idea of what Haanel is instructing.

We don’t mean to beat a dead horse, but we think by now it should be obvious that the items we averred in the first episode of this coaching series — focus, thinking correctly, solving problems, seeing things as they really are — to be the real points of The Master Key System rather than it being a manual or how-to primer on the Law of Attraction.

Frankly, if you had any doubts about our views, what is contained in this week — both the points Haanel makes and the exercise — should put them to rest.

In Week Eight, Haanel continues to work with cultivating our imagination. In doing so, Haanel explained the difference between using one’s imagination and day dreaming.

He wrote: Day dreaming is a form of mental dissipation, while imagination is a form of constructive thought that must precede every constructive action.

In building our mental images — visualization or using the “constructive imagination” — we are seeing the things we want: how we want our business to look, the end result toward which we are working, the solution to a problem, the effect we ultimately want.

Day dreaming entails none of that. It is entering a fantasy world that, for all practical purposes, cannot be. While sometimes the difference between the two are slight, they are differences based on the facts that one will eventually provide a blueprint for its attainment whilst the other will not.

To one degree or another, Haanel implied that day dreaming is bad: it’s wasteful, indulgent, and not a good thing to do.

We agree, but not totally. While working with some Master Key Coaching clients, we found that a little daydreaming can be an effective way for a person to discover what it is they want to do as well as to put them in a “state” that encourages them to pursue a course of action (or stay on a course of action).

Who doesn’t imagine themselves at times doing something ridiculously amazing — discovering the cure for cancer, being the ultimate titan of business, presenting a multi-million gift to the world — and receiving the adulations and praise that comes from it?

We all do at one time or another. It’s a human thing to do. It’s fun, relaxing, and at times it is energizing. It “pumps us up.”

It’s also dangerous. It is far too easy to get “trapped” in that fantasy world. Thus, instead of utilizing our constructive imagination — that “hard mental labor” to which Haanel often refers — we get seduced by the immediate gratification of our fantasy world. That is not a good thing. So we must note and know the difference and realize that day dreaming can be “addictive” to one degree or another and we must entertain those thoughts sparingly.

We’ve also used day dreaming to help Master Key Coaching clients discover their “passions” and help devise some courses of action they should follow.

It works like this: When you day dream, in what fantasies do you often find yourself? Perhaps you can take those fantasies and with a little mental work, begin using your constructive imagination to bring perhaps an aspect of them into reality.

You may not be a world-class singer or musician, but you can explore that path doing everything from local theater to management (working with the acts) to teaching. You might not become the titan of industry that you see yourself as in your day dream, but you can start a business — and it might even become a big one!

Use this method sparingly, though. If at all possible, use it only with the guidance of a Master Key Coach.

Now, why do we use the creative imagination? We’ve answered this in many ways before this, but Haanel wrote this week. The cultivation of the imagination leads to the development of the ideal out of which your future will emerge.

In other words, we’re seeing the end we want in order to make the plans to accomplish and attain it.

We do this because: The ideal held steadily in mind attracts the necessary conditions for its fulfillment. As Haanel has written, our thoughts lead to actions that attract the people and circumstances that lead to the attainment of our goal — our vision.

We feed our constructive imagination with knowledge. We must be continually growing and learning. This is important because: Keen analytical observation leads to the development of imagination, insight, perception, and sagacity.

“Keen analytical observation” is looking at things logically, soundly, and with an eye to learning from them. That is what the exercise for this week is about. I am going to put here the exercise in full.

Last week you created a mental image—you brought it from the invisible into the visible. This week we want you to take an object and follow it back to its origination, see of what it really consists.

If you do this you will develop imagination, insight, perception, and sagacity. These come not by the superficial observation of the multitude, but by a keen analytical observation which sees below the surface.

EXERCISE: The Exercise in Week Eight of The Master Key System:

Visualize a Battleship. Take the same position as heretofore and visualize a Battleship.

See the grim monster floating on the surface of the water; there appears to be no life anywhere about; all is silence; you know that by far the largest part of the vessel is under water; out of sight; you know that the ship is as large and as heavy as a twenty-story skyscraper; you know that there are hundreds of men ready to spring to their appointed task instantly; you know that every department is in charge of able, trained, skilled officials who have proven themselves competent to take charge of this marvelous piece of mechanism; you know that although it lies apparently oblivious to everything else, it has eyes which see everything for miles around, and nothing is permitted to escape its watchful vision; you know that while it appears quiet, submissive and innocent, it is prepared to hurl a steel projectile weighing thousands of pounds at an enemy many miles away; this and much more you can bring to mind with comparatively no effort whatever.

Visualize how did the battleship come to be where it is; how did it come into existence in the first place? All of this you want to know if you are a careful observer.

Visualize and follow the great steel plates through the foundries and see the thousands of men employed in their production. Go still further back and see the ore as it comes from the mine, see it loaded on barges or cars, see it melted and properly treated.

Go back still further and see the architect and engineers who planned the vessel; let the thought carry you back still further in order to determine why they planned the vessel; you will see that you are now so far back that the vessel is something intangible, it no longer exists, it is now only a thought existing in the brain of the architect; but from where did the order come to plan the vessel?

Probably from the Secretary of War; but probably this vessel was planned long before the war was thought of, and that Congress had to pass a bill appropriating the money; possibly there was opposition, and speeches for or against the bill.

Whom do these Congressmen represent? They represent you and me, so that our line of thought begins with the Battleship and ends with ourselves, and we find in the last analysis that our own thought is responsible for this and many other things, of which we seldom think, and a little further reflection will develop the most important fact of all and that is, if someone had not discovered the law by which this tremendous mass of steel and iron could be made to float upon the water, instead of immediately going to the bottom, the battleship could not have come into existence at all.

This law is that, “the specific gravity of any substance is the weight of any volume of it, compared with an equal volume of water.” The discovery of this law revolutionized every kind of ocean travel, commerce, and warfare, and made the existence of the battleship possible.

You will find Visualization exercises of this kind invaluable.

When the thought has been trained to look below the surface everything takes on a different appearance, the insignificant becomes significant, the uninteresting interesting; the things which we supposed to be of no importance are seen to be the only really vital things in existence.

Do you see what Haanel is doing here? Do you understand the significance? Do you see how powerful this exercise can be in your daily life? Do you see how it will open the doors of knowledge and understanding? Do you see how when done thoroughly and properly you will be able to see the world as it really is rather than seeing its shadow?

  • You can — and should! — use this exercise on everything that you see.
  • Imagine the process by which your computer came into existence. How about your car? A book on your shelf? The pen you may be holding?
  • When you do this exercise, you are exploring the process of creation: from thought to form.
  • You can even do this on intangible things such as ideas and philosophies and mores.

This Visualization exercise is the reason why we often implore people to read more history books and biographies. One sees beyond the personas and rumors and sees the actual mechanisms and methods that brought the people, things, and events of history into existence.

When you do to this week’s Visualization exercise, you’ll gain knowledge from doing this exercise — real knowledge that you can put to work for you. Then, instead of walking through life relying on chance and happenstance, you’ll have “insight, perception, and sagacity.”

And those are powerful allies indeed.

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PART EIGHT: Think About these Study Questions with Answers

  • What is the imagination? A form of constructive thought. The light by which we penetrate new worlds of thought and experience. The mighty instrument by which every inventor or discoverer opened the way from precedent to experience.
  • What is the result of imagination? The cultivation of the imagination leads to the development of the ideal out of which your future will emerge.
  • How may it be cultivated? By exercise; it must be supplied with nourishment or it cannot live.
  • How does imagination differ from day dreaming? Day dreaming is a form of
    mental dissipation, while imagination is a form of constructive thought which must precede every constructive action.
  • What are mistakes? The result of ignorance.
  • What is knowledge? The result of man’s ability to think.
  • What is the power with which successful men build? Mind is the very moving
    force with which they secure the persons and circumstances necessary to complete their
  • What pre-determines the result? The ideal held steadily in mind attracts the
    necessary conditions for its fulfillment.
  • What is the result of a keen analytical observation? The development of
    imagination, insight, perception and sagacity.
  • To what do these lead? Opulence and harmony.

Until next week, get for yourself the best of everything.The Benefits of the Exercise for Week Seven

Join us to get started to make this your best year ever to build a life, career, business, or financial assets in just a few days with our signature, expert, proven world-class systems and see your dreams become a reality!

Start thinking in abundance. Start working to become the person who’ll achieve the big goal(s) you promised yourself. And then imagine how your future self will look back a year from now and think, “This was my best year ever!” 

Sydney Reitenbach

Michael Kissinger

Phone: 650-515-7545


Phone: 650-515-7545 — Email: mjkkissinger@mjkkissinger



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MKS Week 7: Power of Visualization

The Exercise in Week Seven of The Master Key System requires you visualize a friend, see him exactly as you last saw him, see the room, the furniture, recall the conversation, now see his face, see it distinctly, now talk to him about some subject of mutual interest; see his expression change, watch him smile.

Can you do this? All right, you can; then arouse his interest, tell him a story of adventure, see his eyes light up with the spirit of fun or excitement. Can you do all of this? If so, your imagination is good, you are making excellent progress.

The Exercise for Week Seven Explained

Through all the ages man has believed in an invisible power, through which and by which all things have been created and are continually being recreated.

We may personalize this power and call it God, or we may think of it as the essence or spirit, which permeates all things, but in either case the effect is the same.

So far as the individual is concerned, the objective, the physical, the visible, is the personal, that which can be cognized by the senses. It consists of body, brain, and nerves.

The subjective is the spiritual, the invisible, the impersonal.

The personal is conscious because it is a personal entity.

The impersonal, being the same in kind and quality as all other Being, is not conscious of itself and has therefore been termed the subconscious.

The personal, or conscious, has the power of will and choice, and can therefore exercise discrimination in the selection of methods whereby to bring about the solution of difficulties.

The impersonal, or spiritual, being a part or one with the source, and origin of all power, can necessarily exercise no such choice, but, on the contrary, it has Infinite resources at its command. It can and does bring about results by methods concerning which the human or individual mind can have no possible conception.

Utilize the potentialities of Infinity by making use of the subconscious mind.

The Benefits of the Exercise for Week Seven

Visualization is the process of making mental images, and the image is the mold or model which will serve as a pattern from which your future will emerge.

  • Make the pattern clear and make it beautiful.
  • Do not be afraid. Make it grand.

Remember that no limitation can be placed upon you by anyone but yourself. You are not limited as to cost or material. Draw on the Infinite for your supply, construct it in your imagination; it will have to be there before it will ever appear anywhere else.

  • Make the image clear and clean-cut, hold it firmly in the mind and you will gradually and constantly bring the thing nearer to you. You can be what “you will to be.”

Work is necessary – labor, hard mental labor, the kind of effort which so few are willing to put forth.


[1]: The first step is Idealization.

It is likewise the most important step, because it is the plan on which you are going to build. It must be solid; it must be permanent.

See the end before a single step is taken; picture in your mind what you want. You are sowing the seed, but before sowing any seed you want to know what the harvest is to be. This is Idealization.

If you are not sure, return to the chair daily until the picture because plain; it will gradually unfold.

First the general plan will be dim, but it will take shape, the outline will take form, then the details, and you will gradually develop the power by which you will be enabled to formulate plans which will eventually materialize in the objective world. You will come to know what the future holds for you.

[2]: Then comes the Process of Visualization.

You must see the picture more and more complete, see the detail, and, as the details begin to unfold the ways and means or bringing it into manifestation will develop. One thing will lead to another.

Thought will lead to action, action will develop methods, methods will develop friends, and friends will bring about circumstances, and finally, the third step, or Materialization, will have been accomplished.

We all recognize the Universe must have been thought into shape before it ever could have become a material fact. And if we are willing to follow along the lines of the Great Architect of the Universe, we shall find our thoughts taking form, just as the Universe took concrete form. It is the same mind operating through the individual. There is no difference in kind or quality, the only difference is one of degree.

If you can conscientiously follow these directions, you will develop Faith, the kind of Faith that is the “Substance of things hoped for, the evidence of things not seen.”

You will develop confidence, the kind of confidence that leads to endurance and courage.

You will develop the power of concentration which will enable you to exclude all thoughts except the ones which are associated with your purpose.

The law is that thought will manifest in form, and only one who knows how to be the divine thinker of his own thoughts can ever take a Mater’s place and speak with authority.

Clarity and accuracy are obtained only by repeatedly having the image in mind.

Each repeated action renders the image more clear and accurate than the preceding, and in proportion to the clarity and accuracy of the image will the outward manifestation be.

You must build it firmly and securely in your mental world, the world within, before it can take form in the world without, and you can build nothing of value, even in the mental world unless you have the proper material.

When you have the material, you can build anything you wish, but make sure of your material.

This material will be brought out by millions of silent mental workers and fashioned into the form of the image which you have in mind.

You have over five million brain cells – mental workers – ready and in active use. There is another reserve force of at least an equal number, ready to be called into action at the slightest need.

Your power to think, then, is almost unlimited, and this means that your power to create the kind of material which is necessary to build for yourself any kind of environment which you desire is practically unlimited.

In addition to these millions of mental workers, you have billions of mental workers in the body, every one of which is endowed with sufficient intelligence to understand and act upon any message or suggestion given.

These cells are all busy creating and recreating the body, but, in addition to this, they are endowed with psychic activity whereby they can attract to themselves the substance necessary for perfect development.

Tips for the Best Practice of Week Seven’s Exercise

Make the Mental Image. Make it clear, distinct, perfect. Hold it firmly. The ways and means will develop. Supply will follow the demand. You will be led to do the right thing at the right time and in the right way.

Earnest Desire will bring about Confident Expectation, and this in turn must be reinforced by Firm Demand.

These three cannot fail to bring about Attainment, because the Earnest Desire is the feeling, the Confident Expectation is the thought, and the Firm Demand is the will, and, as we have seen, feeling gives vitality to thought and the will holds it steadily until the law of Growth brings it into manifestation.

There are many who fail to bring the law into operation. The difficulty in almost every case is that they are dealing with externals. They want money, power, health, and abundance, but they fail to realize that these are effects and can come only when the cause is found.

Those who will give no attention to the world without will seek only to ascertain the truth, will look only for wisdom, will find that this wisdom will unfold and disclose the source of all power, that it will manifest in thought and purpose which will create the external conditions desired. This truth will find expression in noble purpose and courageous action.

Create ideals only, give no thought to external conditions, make the world within beautiful and opulent and the world without will express and manifest the condition which you have within. You will come into a realization of your power to create ideals and these ideals will be projected into the world of effect.

For instance, a man is in debt. He will be continually thinking about the debt, concentrating on it, and as thoughts are causes the result is that he not only fastens the debt closer to him, but actually creates more debt. He is putting the great Law of Attraction into operation with the usual and inevitable result – Loss leads to greater “Loss.”

What, then, is the correct principle?

Concentrate on the things you want, not on the things you do not want. Think of abundance, idealize the methods, and plans for putting the Law of Abundance into operation. Visualize the condition which the Law of Abundance creates; this will result in manifestation.

We must plant the seed and leave it undisturbed. This does not mean we sit and do nothing. We will do more and better work than we have ever done before, new channels will constantly be provided, new doors will open. All that is necessary is to have an open mind, be ready to act when the time comes.

Ask yourself a few questions and then reverently await the response.

Q.) Why do many fail?
A.) Because they concentrate on loss, disease, and disaster. The law is operating perfectly; the things they fear are coming upon them.

Q.) What is the alternative?
A.) Concentrate on the ideals which you desire to see manifested in your life.

Sydney Reitenbach

Michael Kissinger

Phone: 650-515-7545


Phone: 650-515-7545 



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MKS Week 6: Power of Attention

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With this, Week Six of The Master Key System, we are now one-quarter of the way through the Master Key System book. It is beginning to get good now.

If you’ve been following us, the first four exercises trained us to get into the “state” of relaxation and receptivity.

We now know how to keep ourselves still, how to relax, how to quell our thoughts, and how to “let go” of discordant feelings.

With Week Five, we began our studies into visualizing, a most important aspect of personal development. Hopefully, you’ve mastered Week Five’s exercise — and had some fun with it! If so, let’s progress to Week Six…

The Exercise in Week Six of The Master Key System

24. In order to cultivate the power of attention, bring a photograph with you to the same seat in the same room in the same position as heretofore.

Examine it closely at least ten minutes: Note the expression of the eyes, the form of the features, the clothing, the way the hair is arranged — in fact, note every detail shown on the photograph carefully.

Now cover it and close your eyes and try to see it mentally. If you can see every detail perfectly and can form a good mental image of the photograph, you are to be congratulated; if not repeat the process until you can.

25. This step is simply for the purpose of preparing the soil; next week we shall be ready to sow the seed.

26. It is by such exercises as these that you will finally be able to control your mental moods, your attitude, your consciousness.

The Exercise for Week Six Explained

This exercise will be building within you two important skills: attention to detail and the power to recall. In doing so, we will be building our ability to visualize.

With a photograph in hand, take your seat in your usual place. (On the call, I explain the importance of having a place that you do these exercises.) Once you are there, get into the “state” as you learned in the first four exercises. Next, study the photograph. Cover it and then recall it from memory.

That’s about it! Mr. Haanel‘s instructions are pretty easy and clear.

The Benefits of the Exercise for Week Six

As Haanel wrote, you will be cultivating your “power of attention.” This is huge! It’s your ability to look at something and notice details that not many other people do. By mastering this exercise, you will be learning a technique that could turn you into the next Sherlock Holmes.

Along with that, you are training yourself to keep yourself in the “Now” rather than running on autopilot playing with the shibboleths in your mind. How many times have you met someone who just “wasn’t there” with you? Thus, they didn’t notice much — if anything — of what was occurring about them.

How many times was that person you?

Yes, we all get preoccupied at times. Sometimes we have a pressing concern on our mind. For too many people, though, this is a normal state of being. Even worse, they really have nothing on their mind! They’re trapped with their shadows, never noticing anything around them.

By taking the time to make note of the things around us, we begin to pay attention to all the things around us.

Digging even deeper, as we develop this power of attention, as we study a problem or research something in which we’re interested, we will see those details that others miss. Those details can then become the basis for our fortune! The examples of this happening are practically limitless.

This exercise — and skill — is very important. Master it!

Tips for the Best Practice of Week Six’s Exercise

The best tip for mastering this exercise is to follow Haanel’s instructions exactly: Use a photograph of a person. Do your best to use your same seat and place as you usually do. Notice every detail. Take your time with it. Practice until you get it right.

That’s it. Nothing fancy.

It’s funny how sometimes the more important exercises are the simplest ones. This is one of those times. It’s simple, but oh so powerful.

Until next week, please get for yourself the best of everything…

Sydney Reitenbach

Michael Kissinger

Phone: 650-515-7545