MKS-23: WANTED: Workers Actively Seeking Much More than Minimum Wage*

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The global pandemic and subsequent recession have brought many companies to the brink.

At the same time, the fortunes of the 1 percent continue to rise, widening the racial and gender wealth gaps. Depending on which side of the issue you’re on, it’s either the most crucial or the most fraught moment ever to address a long-simmering debate: What’s a livable wage? And how responsible are employers for paying one? Do you want more? Read this!

The current federal minimum wage of $7.25 per hour hasn’t budged since 2009–the longest the U.S. has delayed an increase since the inception of the minimum wage in 1938.

And while a hotly contested $15 national wage did not wind up in the latest stimulus package, the issue isn’t going away.

Read this is you think you should be paid more than minimum wage?

New research rejects the commonly held belief that currently employed workers are not looking for new opportunities.

Indeed’s Talent Attraction Study, conducted within the United States among more than 8,000 adults, reveals that 71 percent of people in the labor force are actively seeking or are open to a new opportunity, and 90 percent of people hired within the past year actively searched for work prior to being hired. Only 10 percent of people hired within the last year received an offer without looking at all.

“No one is passive about their career”.

“While the recruiting industry has traditionally believed employed candidates are passive and not actively looking for new jobs, many employers have already moved on from this notion and dubbed it an antiquated way of thinking.”

About half (49 percent) of the 90 percent of respondents hired within the past year visited an online opportunity board within six months of being hired, 47 percent looked at opportunity listings and 46 percent looked at company careers pages.

Smaller percentages of respondents reported visiting a professional social networking site for opportunities (26 percent), using a mobile search app (25 percent), attending career fairs (20 percent), or using a recruiter (14 percent), according to the study results.

Continuously Job Searching

The study found that 58 percent of respondents look for new opportunities at least monthly. Nineteen percent said they search for opportunities monthly, while 20 percent do so weekly, and 18 percent look daily.

Another 8 percent said they look for new opportunities on a yearly basis, while 19 percent reported that they never look for new opportunities.

According to Indeed, 65 percent of people look at new opportunities within three months of being hired and half of people who make between $100K-$110K look at new opportunities within 28 days of being hired.

The trend line for active opportunity searching goes up for younger and better-educated candidates, according to the study results. Whereas 62 percent of people age 65 and older actively opportunity search, the percentage increases to 75 percent for those ages 45-54; 84 percent for ages 35-44; and 90 percent for ages 18-34.

The education level of those actively searching for new opportunities ranges from 76 percent for those with a high school education or less, 81 percent for those with some college, and 86 percent for college graduates or higher.

Those with a college degree or higher (49 percent) are more likely to be currently subscribed to opportunity alerts than those who have some college or no college (41 percent), the study found.

Owning the Opportunity Search

Candidates are more confident in the opportunities they find themselves, rather than opportunities presented by a recruiter, according to study results.

Nearly two-thirds (64 percent) of employed adults said they would feel more confident that an opportunity is right for them if they picked the company and applied versus if a recruiter contacted them.

About half (52 percent) said they think they would be more successful in an opportunity they found on their own versus one they got because a recruiter or company contacted them first.

Opportunity considerations: Salary (77 percent), location (54 percent) and flexibility (51 percent) are the top three factors when deciding to accept or reject an opportunity offer, respondents revealed.

Are You Satisfied with Your Average American Income?

  1. The median household income in the US in 2019/2020 was $68,703.
  2. The average wage in 2019/2020 in the US was $51,916.27.
  3. $19.33 was the median wage per hour in the US in 2019/2020
  4. The top 1% wage earners in the US contribute 20% of American annual income.
  5. There are 34 million people below the poverty line in the US in 2019/2020
  6. Full-time working women in 2019/2020 had median earnings of $47,299.
  7. Full-time working men in 2019/2020 had median earnings of $57,456.
  8. 35-44 years age group is the highest income age group.
  9. The real median personal income in the US in 2019/2020 is $35,977.
  10. The median average salary for workers in the United States in the first three months of 2020 was $49,764 per year.
  11. About 34.1% of Americans earn an annual salary of over $100,000. Around 15.5% of the population earns between $100,000 and $149,999; about 8.3% of the population earns between $150,000 and $199,999; and about 10.3% of the population earn over $200,000.
  12. According to a research study released in 2018, about 52% of US adults have middle-class income. This income ranges from around $48,500 to $145,500.
  13. The range for a middle-class household of three is between $53,413 and $106,827.
  14. The median household income in the US in 2019/2020 was $68,703.
  15. Full-time working men in 2019/2020 had median earnings of $57,456.
  16. Age Group Monthly Median Average Wage 65+ years of age: $4024 per month, 55–64 years of age: $4432 per month, 45–54 years of age: $4616 per month, 35–44 years of age: $4516 per month, 25–34 years of age: $3672 per month, 20–24 years of age: $2516 per month….What Is the Average American Income in 2021? – PolicyAdvice

If not Satisfied with Your Present Opportunity Income, Try Ours!

How much you earn depends on the company you are promoting and how much you are committed to winning. Realistically, you can earn anywhere from $500 to $10,000 per month working 10 hours a week if you apply yourself aggressively. Get income tax deductions from $3,000 to $15,000 annually just for starting,

Tax benefits? Is there such a thing in a mlm? : antiMLM

Ask to See the Business of the 21st Century 2 Hours A Day Financial Freedom Formula

Network marketing has created a lot of wealthy people around the world but how much can you make from network market marketing? We have all seen the grand income claims on our social media walls of people far and wide and sometimes very close to home claiming to be making money with MLM.

If these were to be believed, MLM is the surest way to getting rich and seemingly overnight. How much though, do people earn with MLM? That is the question we seek to answer in this article.

Can Network Marketing Make You Rich?

The first question that begs to answer is whether or not network marketing can make you rich. Les Brown, one of the better-known motivational speakers on the planet stated that Network Marketing or MLM has created the most millionaires in the world.

There are people who agree with that and some who disagree with it, but I would like to believe that Les’s assertions are not too far off the mark.

In 2017, the Multi-Level Marketing company Amway reported that they had 400+ USD millionaires in their company. That is a staggering feat if you ask me, and I am sure you will agree. The question then is, are these lofty heights achievable for everyone?

Income Statistics

Let us look at some figures now. Independent research showed that the average income in the MLM industry ranged from $2,400 per year to around $300,000 per year. There are others who make more than that some ranging in the millions, but they are the exception to the rule.

In fact, less than 2% of people who get into MLM make the big money. The remaining 98% make up the rest of the earnings. These figures look depressing but that all really depends on how you look at things.

Those percentages are really a reflection of the state of the world at large. About 3% of people make 97% of the world’s wealth. This is not likely to change soon. The reason that a lot of people fail at MLM is that they approach it the same way they approach life.

What do I mean? Indulge me for a moment and let us assume that life is a game. When you play a game, you ideally want to play to win and not lose. In fact, if you ask most people, they will say that they do not want to lose.

2 outcomes are possible.

The first outcome is winning and the other is losing. There is also a third middle ground and unfortunately, most people play there. This middle ground is playing not to lose. They are not going out to win. They are doing just enough to not lose.

When you see them, they look good, have a decent job, drive a decent car, and have a decent, average life but they are not winning. They are not losing either; they are in the middle ground.

That is why only 2% make it in MLM. The rest are comfortable in the middle of the park simply playing not to lose.

Unfortunately, this is a script that has been drilled into us through our school system. Go to school, get good grades, and get a good job. Work for 40 years then retires. We give up the best years of our lives to working for someone else and miss the most important things in our lives.

You cannot take this approach and expect to make it in life.  It is the same thing with Network Marketing. You need to play to win.

Conclusion

How much you earn depends on the company you are promoting and how much you are committed to winning. Realistically, you can earn anywhere from $500 to $10,000 per month if you apply yourself aggressively.

Network marketing is a great industry that can give you a realistic regular pay if you take the time to apply yourself consistently. The onus is really on you to make this work. Work the business and it will work for you.

If You Would Join A Multi-Level Marketing Company For Retirement Income contact us.

Michael Kissinger andSydney Reitenbach

Phone: 415-678-9965

Email: mjkkissinger@yahoo.com

Michael Kissinger has over 30 years of experience in business and management industry. He was the Business Development Director for Swords to Plowshares and Vitenan Veterans of California

He received his BA from the University of San Francisco. He was an adjunct professor at Golden Gate University and San Francisco State University. He was Honorably Discharged from the US Army as a member of the 10th Special Forces

Disclaimer Our vision is to help you bring your biggest dream into reality. As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. Your results are completely up to you, your level of awareness, expertise, the action you take and the service you provide to others. Any testimonials, financial numbers mentioned in emails or referenced on any of our web pages should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only, as I am sure you understand. That being said, we believe in you and we are here to support you in making the changes you want for your life and giving you methods, strategies, and ideas that will help move you in the direction of your dream.

MKS-22: WANTED-US Vets or Spouses Seeking to Launch New Career*

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Here’s how to change your career when you have no idea what you are doing. When you are on active duty, it seems like every American employer wants to hire veterans. Yet once you transition, it may seem like you can’t even get an interview, much less a job offer.

Are employers hesitant to hire service members? If the commitment from employers is genuine, then why aren’t you getting hired? 

An estimated 250,000 U.S. military members enter civilian life each year. These brave men and women possess an array of leadership and business skills that make them a valuable asset to any civilian organization. Despite their potential to succeed in the civilian workforce, many struggle with making the transition.

Being a veteran myself, I know firsthand how difficult this transition can be. When it comes to finding a job, new career or starting a new business, where do you even begin?

How do you translate what you’ve done during your years of service into skills and experience that would resonate with civilian employers?

If an enterprise makes a statement of being veteran friendly, unless hiring managers throughout the organization feel similarly and really understand the value veterans can bring, they may not support that policy.

Part of the problem is that it takes focused effort and expertise to find veterans with the skills industry needs.

Even if people are interested in veterans, often they don’t know where to look, what to look for, or how to deal with them. Instead of a straightforward acquisition strategy targeting familiar talent pools, employers would have to take extra time and energy to prepare new veteran-focused strategies. This could include engaging with veteran service organizations, conducting new recruiting practices and learning how to understand the value veterans can add to their business.

It can be a bridge too far. Their veteran friendly policy can turn into: If a vet shows up, maybe I’ll talk.

The awareness of how hiring managers work is important for military members who plan to transition into business.

Businesses are in business to be successful in business. They have constant and critical business pressures to respond to, especially if they are publicly traded. They often don’t have the luxury of hiring talent from unfamiliar sources.

Hiring managers need to find talent capable of delivering now. Since the military veteran by definition has no industry-specific experience, it is hard for the hiring manager to understand how they will get up to speed fast enough — even if it is only a few short months.

Yet military members have spent their careers going from assignment to assignment, getting up to speed, and delivering quickly. Describing their experiences in terms the hiring manager (and the automatic tracking system) can understand is the key to getting the interview.

CareerBuilder and Google Military Partnership

Employers hire candidates they believe most capable of two key things:

  • One, successfully doing the work they need done and,
  • Two, fitting well in the culture.

Which sounds like a tall order. Even though employers are open to hiring veterans or even seeking out vets, no one has the time or experience to translate your career for you. It is your responsibility to tell your story in a way the employer can understand, so they realize the great value you bring.

If you want them to hire you, don’t make it difficult on them. The easiest way is to start in your inner circle and work outward — especially on LinkedIn.

I started by talking to everyone who was a Green Beret who had gotten out. Then, I went to Army vets and later to veterans from the other services. By the time I was talking to non-vets, I had refined how to talk to non-vets. The magic is, once you get out of your bubble, you can convince someone of your value.

Another place you can start to get your message right is by talking to civilians who do the work you want to do. Find out about their deliverables. Collect their language. Begin to understand what employers “Ask” and prepare “Answers” for them all — using words that will land well on their ears. Focus on what you bring and what you want to do. Make reaching out to people in short, 15-minute conversations part of your daily routine.

Like investing for retirement, these small acts can add up to great future return. Finding a transition coach to guide you and keep you accountable can help you get this work done in less time.

The most important thing is to get started on the process at least 18 months before your transition.

Service members attending a meeting.

Transitioning from military to civilian life can seem like a daunting task. Here are some top tips for a successful transiton:

1. Attend a Transition Assistance Program (TAP) workshop

TAP was created to give employment and training information to armed forces members within 180 days of separation or retirement. TAP offers a three-day workshop that all ex-military job seekers should use. The workshop covers the following topics:

  1. Career exploration
  2. Job search strategies
  3. Resume, cover letter, and interview preparation

2. Think about transferable skills

How can you describe your military experiences for a corporate role? Take for example:

  1. If you trained over 200 people on the Bradley Fighting Vehicle, think how your training preparation, delivery, and results could apply in a corporate classroom setting.
  2. If you helped the Navy save $3 million dollars by administering 37 government travel accounts, think how this experience could apply to a financial controller position.
  3. If you were in charge of an aircraft repair department, think how the Six Sigma principles you learned could apply to a manufacturing or operations job.

3. Find Friendly Employers

Several employers appreciate the qualities ex-military personnel bring to a civilian job. Furthermore, you’re likely to find co-workers who formerly served in the military. They can mentor you as you ease into a new working environment. For example, P&G has a networking group called “Blue and Grey” where ex-military employees help one another. Home Depot, General Electric, and Proctor and Gamble actively recruit former military officers.

4. Adjust from military to corporate speak

A key to getting the job is fitting in — not only do you have to demonstrate the right skills, but you also need to adopt the right body language and speech. Here are a few examples:

  1. Be wary of military jargon. Rather than say you were the “black swan” expert, explain that you developed contingency plans for rare events.
  2. Rather than use military time, use civilian time. That is, instead of confirming an interview for 15-hundred hours, use 3 pm.
  3. No need to address your professional contacts as Sir or Ma’am. You can typically address them by their first name.

5. Connect with recruiters and headhunters who focus on military to civilian transitions.

6. Play up your strengths as an ex-military candidate.

Military veterans are known for precise communication, individual accountability, impeccable execution and natural leadership. Don’t forget to showcase this during the interview. All four skills are in high demand, regardless of position. Give yourself credit for strengths that many non-military job candidates lack. Other key skills to play up: poise, ingenuity, and ability to handle stressful situations well.

Tech tools to find veteran-friendly jobs

One of the obstacles ex-military personnel face when job searching is understanding how to find civilian job equivalents to the roles they held in the military.

Using the Google Cloud Talent Solution feature, U.S. military service members can enter their military occupational specialty code (MOS, AFSC, NEC) on CareerBuilder and find relevant civilian jobs that require similar skills to those used in their military roles. (You can also include rank codes, for example, 11A for Infantry Officer or 11B for Infrantryman.)

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Utilize online veteran communities

CareerBuilder and RallyPoint, one of the largest military-focused online networks in the world, formed a partnership designed to help veterans quickly connect with top employers who want to actively recruit them to work for their companies.

Transitioning service members often rely on sites such as Military Times for unbiased news and information affecting their military and civilian lives. Their career site hosts a wide range of jobs across industries from employers actively looking to hire veterans, and comprehensive tools for service members and veterans to use in their job search.

Top skills veterans should highlight on their resume

In addition to functional skills and accomplishments, veterans, especially those who feel underemployed or are in low-paying jobs, should highlight their soft skills when marketing themselves to employers.

In particular, employers look for these skills that members of the armed forces typically bring to organizations after leaving active duty: Ability to work as a team. Disciplined work approach. Respect and integrity. Perform under pressure. Leadership skills

ALTERNATIVE TO A Traditional JOB or CAREER

We are recruiting veterans. We see the tremendous value in working with transitioning military personnel and veterans. We are veterans ourselves. Many of these service men and women are eager to start their civilian careers with us.

Network Marketing Alternative

Applying for jobs online may seem like an efficiency way to get jobs, but the reality is it doesn’t work well. For any given job opening, recruiters are bombarded with hundreds, possibly thousands of openings. To rise above the noise, you’ll have to network.

Start with veterans who are now in the corporate world. Don’t rush to ask for a job. If there’s no job available, the remaining time becomes one big letdown. Instead, take time to know the person. Ask how they approached the transition from a military to civilian career. Only at the end of the conversation is it ok for you to ask whether or not they are aware of any job openings. 

Some veterans start with Network Marketing. It offers fantastic benefits. Others start a small business. The above tables shows what to consider.

7 Steps to becoming a Network Marketing Professional - ppt download

Benefits of working wth us include:

  1. Business ownership
  2. Unlimited Income
  3. Complete Training
  4. Mentorship Program
  5. Flexibility of working
  6. Tax Saving-$3,000 to $15,000+
  7. 10 Hour Working Week
  8. Free time for Family Fun
  9. Small Risk
See the Benefits of Network Marketing -- you will get your answer that how Network Marke… | Network marketing opportunities, Network marketing, Business networking
  1. 180 Day Guarantee
  2. Personal Development
  3. Support and Training
  4. Helping Others
  5. Low start up costs
  6. Health and longivity
  7. Many, Many More Perks

If you are a US Military Veteran in transition or seeking a new career that gives you all the benefits you deserve contact us.

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Michael Kissinger and Sydney Reitenbach Phone 415-678-9965 — Email: mjkkissinger@yahoo.com

Michael Kissinger has over 30 years of experience in business and management industry. He was the Business Development Director for Swords to Plowshares and Vitenan Veterans of California. He received his BA from the University of San Francisco. He was an adjunct professor at Golden Gate University and San Francisco State University. He was Honorably Discharged from the US Army as a member of the 10th Special Forces.

branches of military - Google Search | Military veterans, Military branches, United states armed forces

Our Mission: We empower veterans and veteran business owners to effectively build their business and to communicate with a highly skeptical, media-blitzed consumer by using progressive business and marketing strategies that produce tangible results. We’ll help you uncover the pain points of your ideal audience, differentiate yourself from your competitors and focus your valuable resources on your company’s strengths. This will enable you to constantly be on the lookout for new opportunities and never stop growing.

Disclaimer Our vision is to help you bring your biggest dream into reality. As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. Your results are completely up to you, your level of awareness, expertise, the action you take and the service you provide to others. Any testimonials, financial numbers mentioned in emails or referenced on any of our web pages should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only, as I am sure you understand. That being said, we believe in you and we are here to support you in making the changes you want for your life and giving you methods, strategies, and ideas that will help move you in the direction of your dream.

MKS-20: WANTED:  Small Business Seeking Financial Solutions*

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We’re looking for small business owners facing debt collectors or possible bankruptcy or ones seeking debt relief.

There are many media sources reporting there is a new reckoning for small business owners.

These media sources are reporting as the Pandemic Recedes, Small Businesses Face a New Plague: Debt Collectors. Creditors may have held off collecting unpaid debts, but rest assured, they’ll want to get paid. The worst of the pandemic may be over, but many small businesses are headed for a reckoning.

As relief efforts like the Paycheck Protection Program (PPP) wind down, and state and federal protections such as eviction moratoriums begin to lapse, companies that may have been limping along or on the edge could soon topple.

These media sources are saying, “Expect a total avalanche of bankruptcies soon.”

SBACare - Small Business Debt Relief Program

Small businesses form the backbone of the United States economy. According to the Small Business Administration, 99.9% of businesses in the U.S. qualify as “small” (500 or fewer employees), and these employ 58.9 million people — or 47.5% of the private workforce.

Considering how vital small businesses are to our economy, it’s shocking to learn that 70% of small businesses will have failed by their 10th year.

For 82% of business owners, that failure comes down to cash flow problems—basically, the amount of money that’s coming in versus the amount that’s going out. 

If you’re struggling with debt management and cash flow problems as an entrepreneur, you’re not alone. Though it can feel discouraging, there’s good news: with a few simple steps, you can get back on your feet, relieve some of your debt, and get back to providing the products or services that make your business so valuable to the community.

The Ultimate Guide to Small Business Debt — Debtry

The Facts on Small Business Debt

Though out-of-control debt can certainly be damaging, debt isn’t a bad thing. For many business owners, loans are the only option for getting their business started, buying equipment and inventory, and managing expansions.

Let’s take a closer look:

  • The majority of businesses use financing. Although some business owners may fund their ventures out of pocket, 69% of small firms use financing to reach their goals. As a quick breakdown, Finder.com discovered that businesses use loans to invest in a new opportunity or expand (59%), cover operating expenses (43%), and refinance (26%).
  • Unsecured debt is commonly used. To fund their start-up enterprises, many small business owners seek unsecured business funding. Basically, this means that they take out loans that have no collateral (house, land, equipment) attached. Around half of small business owners have a business card, while 29% use credit cards to meet capital needs in their business. On average, small business owners have a monthly payment of $2,032.
  • Pros and cons of credit cards. Unsecured loans like credit cards are attractive to many entrepreneurs because they’re easier to get, take less time to receive than other loan types, and often have fewer restrictions. The downside is that credit card debt often has high interest rates.
  • Overall business debt in the United States. Though debt can seem overwhelming, it’s important to keep in mind that it’s very common. For example, the average business loan from a small bank is a whopping $150,000.

Working in conjunction with your financial advisor, attorney, mentor, and other trusted consultants, review the various options available to your business. While the options for handling your debt vary, they can be categorized in 2 primary ways:

  1. Preserve your business by dealing with your debts or
  2. End your business in a way that mitigates the negative consequences.

Let’s look at ways to save your business, as this is the preferable path in nearly all situations. Some of these suggestions involve managing the debt itself, while others are geared toward freeing up more money that could then be used to pay down the debt. In many cases, it’s ideal for 2 or more options to be used simultaneously.

BUSINESS DEBT SOLUTIONS - Home

Possible Debt Solutions for Your Business

[1]: Reach Out to Your Creditors.

It can be tempting to look for big solutions with big payoffs, but some of the quickest relief can come from a simple conversation. It can be tempting to look for big solutions with big payoffs, but some of the quickest relief can come from a simple conversation. Before you take any other action, get in touch with your creditors. They need to know what you’re struggling with. They’ve undoubtedly spoken with many other entrepreneurs in similar situations and could have some helpful suggestions.

In some cases, the lender might agree to a restructuring of your repayment. Perhaps they will even decrease the interest rate so you have more breathing room from a financial perspective.

[2]: Bail Out Your Business Using Your Own Money. Just as business owners use personal resources to start a business, some will also go back to that original source to handle debt. This approach requires you to have the cash necessary to put a serious dent in what you owe, which can be a challenge for any business owner whose business might be struggling.

Another factor to consider with this approach is the obvious risk involved. Carefully review the situation before deciding whether it is reasonable to use your money in this way. When done correctly, paying off debt with your own money can alleviate the pressure and put your business back on the road to success. In other cases, it can lead to severe financial consequences.

[3]: Lower Your Business Costs. When you’re spending less money on various costs, you have more financial firepower to throw at your debt. Work with your team to find ways to save money on your recurring expenses. This might include putting off the hiring of additional staff, reducing the amount of money you spend on utilities, or finding a more affordable internet provider.

At the same time, look for ways to offset your remaining costs by making extra money for your business. Consider selling computers and other electronic devices that aren’t needed or renting out some of your lesser-used equipment.

[4]: Work With Your Suppliers. Communication is always essential when you’re dealing with financial strain. Reach out to your suppliers and explain the situation. If you have established a good relationship with the supplier, you can expect them to be empathetic with your position.

Ideally, your suppliers will offer solutions. For example, they might help you find comparable products that come with a more affordable price tag. Or they could hook you up with a discount on your orders. In some situations, they might even arrange for deferred payments so you can put your money toward immediate debt relief.

[5]: Work With Your Customers. You can also work things from the opposite direction by connecting with your top customers. If you have customers who owe you money, you could incentivize them with the same type of discounts you sought from your suppliers. It might be better to get a slightly reduced amount of money today than the full amount in 3 months.

[6]: Consolidate Your Loans. While many of the suggestions thus far on the list have been of the à la carte variety, this is a much more substantial way to relieve your debt. When done correctly, consolidating your loans can potentially bring the following benefits:

  • Only one creditor to deal with
  • Only one payment to manage
  • Lower interest rate
  • No negative impact on your credit

The way it works is a debt consolidation company or nonprofit lender agrees to take on your various debts. They pay the remaining balances on your outstanding loans and then “consolidate” everything into one monthly payment.

Not only does this arrangement simplify your life and save you time, but it can also provide a lower interest rate. To qualify for a debt consolidation loan, you might need to secure the loan with business assets such as property, real estate, or equipment. If you find yourself unable to meet the terms of this new loan, you would need to forfeit your assets.

[7]: File for Chapter 11 or Chapter 13 Bankruptcy:  This is hardly the preferred route. But if your business faces financial demands that are temporary in nature and you feel you have long-term viability, bankruptcy might be a potential solution.

You should know in advance that bankruptcy is a costly process. And the amount of paperwork and hoop-jumping required can be daunting. But if you have the assistance of a trusted attorney, you can determine whether or not this is a good solution.

A bankruptcy can often work when your total debt exceeds the value of your business assets. With Chapter 11 and Chapter 13 bankruptcies, you basically renegotiate debt and pay the asset’s value, as opposed to the total amount you’d otherwise owe. Chapter 11 bankruptcy is for businesses such as corporations or partnerships, while Chapter 13 is used for sole proprietorships.

Any type of bankruptcy will impact your credit in a major way. This results in difficulty obtaining loans down the road. Even when you are approved, the interest rates and terms will be much less favorable than before your bankruptcy. But bankruptcy is still an option that should be considered. Thousands of small business owners file for bankruptcy each year, and many of them are able to continue on with their entrepreneurial dreams intact.

Nashville Parthenon (Nashville, Tennessee)

[8]: Properly Applying Marketing Fundamentals-Why it is critical to build a Greek Parthenon Type of Business. The Parthenon Philosophy Debt Solution

The Parthenon Philosophy is the most powerful marketing concept I have ever encountered. It was introduced to me several years ago by marketing master Jay Abraham. And since, everything I do in business is based on this very same principle.

Most small businesses owners I interact with continuously rely on one or two marketing approaches to grow and sustain their business. Direct sales and / or referral marketing aka word-of-mouth marketing are the two most common instruments businesses deploy to get more clients and increase their revenue.

What happens when direct sales becomes less effective?

What happens when people stop sending you referrals?

Your business stream diminishes and you start losing ground. That’s not a very smart approach, don’t you think?

So why not increase the stability of your business by building it on several robust pillars aka revenue streams. Why not build a Greek Parthenon type of business from the very beginning.

The Diving Board Philosophy vs. The Parthenon Philosophy

Let’s start with a brief description of both philosophies.

  • The Diving Board Philosophy states that you build your business on a single revenue stream or marketing pillar (e.g. direct sales).
  • The Parthenon Philosophy states that you build your business on several robust pillars or marketing profit centers (e.g. direct sales + referral system + joint ventures + advertising + email marketing + telemarketing + podcasting).

OK, so now that you understand the underlying principle of the Parthenon Philosophy and why it’s critical to build a business that has a strong foundation, you might be faced with the following trick question:

You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't. - ppt download

But which pillars?

Especially with the online craziness going on and the gazillions of marketing weapons at hand, how do you know what works and what not? How do you know which pillars to pick?

I’ll get into that in a few seconds but first, let’s have a closer look at the different ways you can grow your business. It’s not as complicated and overwhelming as most people think it is. Actually it’s quite simple.

There are ONLY 3 ways to grow a business… any business.

There are only three ways to grow your business:

1. Get more clients.

2. Get each client to do more business.

3. Get clients to do business more often.

Generally speaking, when people think about growing their business, they tend to focus on getting more clients.

B-Tribe | Lesson 5: Marketing: The Parthenon

Greek Parthenon Pillars

We are bombarded on a daily basis with all kinds of marketing instruments, tools, messages and what not. And there lies the biggest challenge: Where do you put your attention? Which ones do you choose?

Here’s a quick checklist as to how to go about this topic so that you pick your marketing channels wisely:

1. Always start with your prospect’s and customer’s mind. Get inside the head of your ideal audience: prospect, customer, client, or patient. One of the biggest mistakes business owners make is they start with tactics or strategies. That’s the wrong order. Start with targeting first.

2.    Be crystal clear about your unique selling proposition (USP). Be a preferred choice.

3.    Pick your offline marketing streams first, especially if you have a brick and mortar business.

Nothing beats Face-to-Face marketing to this day and age. If you onboard customers by attending all kinds of trade shows and fairs, include that into your marketing arsenal. If advertising on the local radio station works amazingly well for you, continue doing that.

This is how you build your own Greek Parthenon: trade shows is marketing stream #1, advertising on local radio station could be marketing stream #2.

You’re a consultant or work-at-home business owner?

Great. Don’t dismiss the power of offline just because sitting in front of the computer is “more comfortable”. There are a ton of home-based business owners who generate way more sales via offline methods than online gurus who do a couple of hundred or thousand dollars by posting on social media, writing a blog, or uploading some fancy YouTube videos.

4.    Pick your online marketing streams based on #1… Your TARGETING.

Go where your audience is. If they spend most of their time on Facebook and LinkedIn, you gotta be there. If they like to consume video, make sure you use YouTube appropriately.

Browsers search on Google, buyers search items on Amazon… therefore look at how you can embed Amazon into your online marketing strategy. It’s a fantastic revenue stream.

Have an email marketing system in place, a so called follow-up or autoresponder sequence. Use Facebook’s powerful targeting features to capture leads, promote your next event, or get people to call you straight from a local awareness ad.

Whatever you do, just don’t rush into too many channels. Pick 1-2 social marketing channels and master those prior to adding another one to your portfolio. Online marketing is not about having profiles all over the place and posting willy-nilly.

Furthermore, you need to be aware of the fact that as a small business owner you have more important tasks to accomplish than sending out tweets or wasting numerous hours on Periscope, Snapchat, you name it trying to figure out how this next social thing works — especially if your ideal clients have never heard of Snapchat & Co.

Jay Abraham's Power Parthenon Strategy of Geometric Business Growth

Wrapping It Up

The world is changing at a rapid pace. New online marketing platforms are launched on a daily basis. Innovative search engine tools, CRM tools, or social media tools are a dime a dozen.

It’s paradise for those who suffer from the Shiny Object Syndrome (SOS) and it’s a mess for all those looking to find out what really works. Use the above checklist as a starting point and let it guide you to success. No one knows your customers better than you do.

  • How many marketing pillars are necessary to your long-term business success?
  • What are these pillars?
  • Contact us and we’ll discuss them with you.

Grow Your Business System Debt Reduction Strategies.

[1]: The first way to quickly grow your business is by building a sales funnel. If you don’t have a sales funnel, you’re making a monumental mistake. Sales funnels can help to automate your business. It helps you to scale and grow quickly and easily. Sure, there’s some front-end work involved. Obviously. But, once those processes are in place, it’s smooth sailing from there.

[2]: Manually tracking transactions is hard. No one wants to do that. It gets too cumbersome as the business grows. If you want to scale quickly, use a customer management system. There are plenty to choose from. But, it really depends on your line of work. Of course, cloud-based software like SalesForce is always a viable option.

[3]: When going to market, and you’re really looking to get your offer to the masses, you need to research the competition

[4]: Loyalty programs are great ways to increase sales. It costs up to three times more money to acquire new customers than it does to sell something to an existing customer. Other resources pin this number anywhere from four to 10 times more. However, any way that you slice it, acquiring new customers is expensive.

[5]: Analyze new opportunities in your business by understanding your demographic better. Understand everything from distribution channels to your direct competitors, and even an analysis of foreign markets and other potential industries. There are likely dozens of new opportunities you could pursue immediately with the proper amount of analysis.

[6]: One of the most best and most effective ways to grow a business quickly is to build an email list. Clearly, that means you need to have a lead magnet. Why else would people subscribe to your list? And, with a lead magnet, comes the necessity for a sales funnel. Look into companies like Aweber, ConstantContact, ConvertKit, Drip, GetResponse and others for building and managing your list.

[7]: Strategic partnerships with the right companies can truly make a world of difference. It could allow you to reach a wide swath of customers quickly. Identifying those partnerships might be easier said than done. But, look out for companies that are complementary to your own. Contact them and propose opportunities for working together.

[8]: Doing licensing deals is a great way to grow your business without too much added effort. If you have a product that you can license to others and share a revenue of, that’s an ideal way to grow quickly. Taking a popular or successful product and bringing it to a company with a large footprint can help you achieve market saturation quicker.

[9]: If you have a successful business, and you’re really looking to grow quickly, consider franchising it. Although franchise costs are high and moving to a franchise model is complex and takes a lot of marketing know-how, it could make all the difference if you’re truly looking for quick growth.

[10]: Look into diversifying your offers. What complementary products or services or information can you offer in your business? In order to grow, you need to think about expansion. Identify new opportunities within your niche. Uncover the pain points. What else can you sell to your clients. Where else can you add value in the exchange?

[11]:  Growing a business takes significant effort. If you’re dealing with razor-thin margins, consider building passive income streams. This way, you don’t have to worry so much about keeping the lights on, so to speak. Passive income will afford you the opportunity to make mistakes and not have to lose your shirt. It’ll keep you in business and provide a basis to grow and market and scale quickly by giving you ample resources.

[12]: Sometimes, acquiring other businesses is a very quick way to grow your own business. If you can find competitors or businesses in other industries that would complement your own, you could use them as platforms to scale fast. Take a look within your industry and even outside of it to find potential for potential opportunities.

[13]: Webinars are a great way to promote any product or service. It can also help you grow any business relatively fast. Webinars provide an automated selling tool for literally taking any product or service to market and reaching a wide audience quickly. The webinar medium is great for captivating audiences to clinch sale after sale, automatically.

Michael Kissinger

Sydney Reitenbach

Phone: 415-678-9965

Email: mjkkissinger@yahoo.com

  1. Michael Kissinger Professional Summary – MKE: Your Beautiful
  2. Michael Kissinger Professional Summary • Get a Blueprint to follow so your strategies are effective while meeting your objectives with the least amount of risk… • Get the secrets that will help you save time, reach new markets, joint venture with the giants, customize your market,…

Our Mission: We empower business owners to effectively communicate with a highly skeptical, media-blitzed consumer by using progressive marketing strategies that produce tangible results. We’ll help you uncover the pain points of your ideal audience, differentiate yourself from your competitors and focus your valuable resources on your company’s strengths. This will enable you to constantly be on the lookout for new opportunities and never stop growing.

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