Ready to Transform Your Business from a Cash-Eating Monster to a 7-8 Figure-Making Machine

Running a business can often feel like a very solitary pursuit. However, as with most things in life, having an experienced mentor or coach that you can rely on is one of the most valuable resources available to business owners.

There is a never-ending loop of urgent tasks and responsibilities that keep entrepreneurs from gaining traction toward their important profit goals.

Understanding your financial statements and how to use them to determine the markup and margin that leads to profits.

Developing solid rules of thumb for the operation of your business, and how to implement an effective cash management plan that simplifies accounting and leverages normal human behavior that leads to profits. 

Most business owners looking for advice on how to grow their company have a limited number of resources to turn to. Sure, there are countless online articles and eBooks on how to build and grow a business, but, at the end of the day, every business is unique and generic advice is hardly a suitable substitute for personalized guidance.

* A recent study by Manchester Inc. showed that businesses who employed a business coach saw an average return on their investment of 5.7 times the amount that they paid for the coaching services

* A report conducted by the Personnel Management Association showed that executives who received both coaching and training were able to increase their productivity by 86% compared to a 22% increase in productivity by executives who received training alone

* A Hay Group study showed that 40% of Fortune 500 companies make use of business coaching to train and develop their executives

* A study conducted by Metrix Global LLC showed that businesses who pay for coaching saw a $7.90 return for every $1.00 spent on those services

* 53% of business owners and executives report that it increased their productivity

* 61% of owners report that it increased their job satisfaction

* 23% of executives report that business coaching helped them reduce operational costs

* 22% of companies report that business coaching increased their profitability

* 67% of business owners and executives report that business coaching increased their work skills within their business

Statistics such as these shine a spotlight on the real-world value that business coaching is able to offer.

Like anything else your business spends money on, coaching services are an investment – on that surveys and studies show repeatedly to deliver significant returns in a variety of key areas.

Contact and join us to dramatically accelerate the pace from where you are to where you want to be.

* Whether you want to revive a struggling business or make an already successful business even more successful or whether you are running a small, local business, we’re here to help you.

* We exist not only to help you with a struggling or faltering business but to help get you back on the right track.

* We’ll help you build a new business from the ground up, advising your executives and owners as we go through the process of setting up your business, defining its mission and goals, and putting in place both long-term and short-term strategies for your business success.

* We’ll help you if you’ve hit a plateau with your company’s growth as we figure out how to take your business to the next level.

* Along with improving the operation and growth of your business, we are also able to ease some of the burdens on you to make your journey easier and more enjoyable.

* When you work with us, however, you’ll have someone in your corner who can assist you through the challenges you will inevitably face and serve as a source of experience and expertise that you can rely on when the going gets tough.

In this way, contact us because we are able to make the lives of owners much less stressful, which is a priceless benefit in and of itself.

We serve as both trainers, coaches, and mentors, training you in the skills you need to be successful in your business and serving as a source of information should you ever have any questions about what you should do.

Much like any other coach, we work to refine your talents, hone your goals, guide your decisions, and do everything else that they can do to ensure that you and your business are successful.

We start by learning everything that we can about your brand, from its value propositions to its target customers to the challenges it will face and beyond.

Once we have learned everything that we can about your offerings and systems, we’ll next want to learn more about your vision for your company and the goals that you have for it.

When you contact and join us, you’ll join the ranks of satisfied owners who have worked with us to develop and grow their businesses. They are quick to talk about the many benefits and advantages that they enjoyed throughout the process, and their increased profits.

Live Long and Prosperously,

Reitenbach-Kissinger Institute

Sydney and Michael

Text: 650-515-7545

Email: mjkkissinger@yahoo.com

See: mksmasterkeycoaching.com

See; masterkeyexperience.com

Helped Over 5000+ Businesses Generate $1 Billion Offering Result Only Coaching: Exceptional Profit Results-Proven Strategies and Universal Law Skills Every Business Owner Wants to Achieve Their Essential Transformation

Testimonials are a type of review and social proof. They serve the same purpose (guiding potential customers and helping overcome objections), but they’re different in one big way: Testimonials are sought and selected.

Michael Kissinger had a long history in business, the construction industry and other industries.

He taught in the construction programs at Golden Gate University and San Francisco State University for over 16 years. These programs included Construction Contracts, Construction Law, Construction Collections, Professional Liability of Architects and Engineers and many more.

He taught over 1,000 construction business owners, architects and engineers.

He was also a contributing author in the Daily Pacific Builder for a number of years. For over 125 years, the Daily Pacific Builder has reported on and published construction reports, legal advertising and request for bid notices covering the Northern California and Northern Nevada regions. It is an adjudicated newspaper of general circulation that assists our customers in meeting their project’s legal advertising requirements. It also helps owners, architects, engineers and contractors gather competitive bids and material pricing to meet costing goals.

He also taught small business at Canada College in Redwood City, California for a few years.

He was a carpenter in Carpenter’s Union Local 22 in San Francisco, California where he went from apprentice carpenter to journeyman, to foreman, to superintendent to California licensed general contractor.

INDUSTRY TESTIMONIALS

“Problems we were facing in our contracting business included a severe cash flow crunch, quickly accelerating material cost, employees duplicating work and software programs. Michael Kissinger quickly analyzed our business and presented us with a successful plan of action.” Rebar Subcontractor

“Michael Kissinger could not have been a better fit for us. They quickly understood our requirements and worked toward improving our operations while being mindful of the staff. Their patience with us was appreciated and the key factor in our positive outcome. ” Contractor

“We are excited about the new procedures, controls and innovations that Michael Kissinger has initiated and implemented. We feel that these changes have already proven to be beneficial. We have begun to see more productivity in our operations area in the short time we have been working with Michael Kissinger. Preparing and implementing budgets and cash forecasting will allow us to resume good relationships with our suppliers and will provide us with the tools to keep our payables on track. ” Custom Home Rehabilitation

“There is no way to express the impact that Michael Kissinger had on my company and employees. We have learned so much in such little time and they have enabled us to see that we have so much more potential as a business and individuals than we ever realized. ” Contractor

“Michael Kissinger has been very professional and great to work with. If it wasn’t for their honesty and sincere concern, my company wouldn’t have moved forward. I am more-than-comfortable working with them. ” Contractors

“We are very pleased and satisfied with the service provided to us by Michael Kissinger. They have helped us reach and maintain our company goal. We have enjoyed working with them and are very grateful for what they have helped us to accomplish. ” Contractor

“I am most appreciative of Michael Kissinger ‘s willingness to handle the everyday situations that have helped us learn how to run the business. These included collecting payments owed, presenting information to the bank for a letter of credit and helping design a sales program. Michael Kissinger has been very willing to work closely with us to help train my employees.” Contractor

“I could tell from the first morning on the job that the Michael Kissinger consultant’s participation in all aspects of our office operations that she was serious about helping our firm. His ability to assess conditions and make adjustments to improve operations was amazing and resulted in saving time and my money. ” Contractor

“Before Michael Kissinger ‘s arrival, I was almost at my wits end, but within one month I am positive that my company is on the right track to becoming profitable and successful. Michael Kissinger ‘s insights on running a business have been beyond reproach and have taught me valuable lessons in areas such as personnel management and business finance. ” Heating and Air Conditioning Contractor

“With a joint effort from Michael Kissinger and myself, I know my business will grow and succeed like never before. The benefits now available for my employees will surely make them happy and be proud to be associated with this company. ” Heating and Cooling Contractor

“Because of Michael Kissinger we are excited about our future and have a new positive attitude on going forward and having control of our material and labor costs, managing inventory, marketing and running smoothly to ensure a positive cash flow. ” Homebuilder

“After utilizing Michael Kissinger, I have hope and feel better about where our business is headed. I have been taught invaluable lessons about how to make things better and how to run our company more efficiently. ” Plumbing Contractor

“With Michael Kissinger’s help, our company is now operating with an efficiency beyond even my own expectations of what I thought was possible in such a short time. I am personally looking forward to a lasting relationship with Michael Kissinger.” Painting Contractor

“It has been a pleasure to work with Michael Kissinger and his consultant assessing the opportunities and challenges of improving the profitability of our new landscaping business and instituting changes that will ensure that we move quickly to reach these objectives. I have enjoyed working with Michael Kissinger and I sincerely believe that we could not have repositioned the company without your insight, assistance and guidance. ” Landscaping Contractor

“Michael Kissinger worked closely with us to develop job descriptions, evaluations and human resource documents that mesh well with our company personality. He treated our personnel with respect while teaching us new ways of thinking and new ways of organizing our resources and financial records. I enjoyed his willingness to take the time to talk through the issues and concerns I have as the owner of the company. ” Electrical Contractor

“Michael Kissinger designed and installed systems such as budgeting procedures, estimating processes and cash flow procedures that will increase our profits and allow us to operate much more efficiently. They also educated us on these systems so that we can continue the flow of a successful business long after they are gone.” Landscaping Contractor

“When Michael Kissinger came to our business, we were faced with a serious financial crisis, dwindling sales, poor morale and were struggling to find our way out. We had an idea of where we needed to go, but did not have the tools to get there. Thanks to Michael Kissinger, we now have those tools, a clear vision of where we are going and the proper attitude to get there. ” Landscaping Contractor

“The implementation of positive changes along with the upgrading of our accounting systems would never have gotten off the ground without Michael Kissinger’s help and guidance. Their knowledge of sound business practices and skill of using the tools available in business today enabled us to make the transition to a more professional operation ” Homebuilders

“Through the Michael Kissinger process of identifying operational flaws and methodically approaching the flaws with tools countervailing inefficiencies, success will be attained with proper implementation, monitoring and adjustments. Electrical Contractor “

“The plan Michael Kissinger developed was aggressive and entailed the necessary changes we needed to make as a company. We realize that we have a great deal to accomplish to take our company to the next level, but with the tools that Michael Kissinger’s consultants have installed, we are well on our way to reach our goal. ” Electrical Contractor

“The way Michael Kissinger conducted the consultation has allowed us to continue with our daily work and business as well as ease into the changes that have been implemented. It is evident that our company is moving in the right direction due to the effort and concern Michael Kissinger has put forth. ” Electrical Contractor

“We are a young company, just finishing our fourth fiscal year. Michael Kissinger provided a great education for my staff and me. I intend to be in business for a long time and this will keep us going strong. ” Masonry Contractor

“With the operational plans that Michael Kissinger laid out, I now can run the business instead of letting it run me. I will recommend Michael Kissinger to other businesses in the future. ” Carpentry Contractor

“Michael Kissinger listened to and observed our needs, wants and desires. In listening and observing, Michael Kissinger has repaired our business in all the right places. They have been wonderfully patient and precise with solutions. We now have the much needed tools to ensure success both financially and with our staff. ” Civil Engineering Company

“I can honestly say that I have learned a good deal about the financial and organizational health of my company in a very short period, particularly the services I need to help the company grow and prosper in the future. I was impressed with the degree of understanding and knowledge that Michael Kissinger brings to the table and level of professionalism they gave to my staff and me. ” Land Surveyors

“Michael Kissinger has taught us the skills and given us the information necessary to manage our business properly. He took the time to listen to what we wanted to do and understand the goals we wanted to achieve and helped us to put that plan into action.” Contractors

“Michael Kissinger helped us identify several areas in which we may improve our profit. For once, we truly know what our overhead is and how to properly track costs. They also helped us to implement a workable cash flow program and get back on track with our vendors. We truly appreciate their knowledge and help in these areas. ” Electrical Contractor

“I would like to commend the Michael Kissinger consultants for their professional approach and personal courtesy shown to us on our project. The financial planning and marketing strategies we have learned will facilitate growth in our company. ” Pool Installation

“Michael Kissinger’s consultant’s work ethic and accomplishments with our company’s reorganization was top notch. We were able to set our company’s annual budget, set up an accounting program and manage employees. Many more significant contributions were made, as well. ” Pool and Spa Installation

“My experience with Michael Kissinger was a rewarding one. The knowledge and resources we have received are invaluable. Our company has and will continue to benefit greatly from Michael Kissinger ‘s consultation. I am impressed with the high level of professionalism each of their consultants exhibited while working with us. ” Windows, Trim and Vents

“Michael Kissinger helped us with the various financial aspects of our business including budgeting, cost control and teaching us to implement the plan in our daily business activities. I appreciate their patience while we gathered all pertinent documents and their willingness to stay and teach. Michael Kissinger worked onsite with us during normal business hours and provided assistance to a variety of people in our organization. ” Contracting Company

“Michael Kissinger was brought in to help us cope with the problems of controlling expenses and in particular to develop shop rates, which aid us in estimating quotes with built in predetermined profit and cash flows to sustain debt service and growth. The development of a strategic plan with marketing and sales planning has moved us forward in those market segments to expand sales growth and profits. The flexible budget and planning system has improved our focus to control expenses and grow profitably. ” Remediation Management Company

“Our business has been in the family for almost 100 years and I was deeply concerned that we would be out of business in a few short years. Now, with Michael Kissinger ‘s help, I am excited about the future of the company and its profitability. My sons and daughter are excited about being a part of growing and viable company. ” Plumbing Company

“I truly believe that the information I have received from Michael Kissinger will make me more profitable. From the incentive program, to the setup of our new accounting system, to the liberation of my time, I thank you for all your help.” Landscaping Company

“Michael Kissinger could not have been a better fit for us. They quickly understood our requirements and worked toward improving our operations while being mindful of the staff. Their patience with us was appreciated and the key factor in our positive outcome. ” Contractor

“We are excited about the new procedures, controls and innovations that Michael Kissinger has initiated and implemented. We feel that these changes have already proven to be beneficial. We have begun to see more productivity in our operations area in the short time we have been working with Michael Kissinger. Preparing and implementing budgets and cash forecasting will allow us to resume good relationships with our suppliers and will provide us with the tools to keep our payables on track. ” Custom Home Rehabilitation

“There is no way to express the impact that Michael Kissinger had on my company and employees. We have learned so much in such little time and they have enabled us to see that we have so much more potential as a business and individuals than we ever realized. ” Contractor

“Michael Kissinger has been very professional and great to work with. If it wasn’t for their honesty and sincere concern, my company wouldn’t have moved forward. I am more-than-comfortable working with them. ” Contractors

“We are very pleased and satisfied with the service provided to us by Michael Kissinger. They have helped us reach and maintain our company goal. We have enjoyed working with them and are very grateful for what they have helped us to accomplish. ” Contractor

“I am most appreciative of Michael Kissinger ‘s willingness to handle the everyday situations that have helped us learn how to run the business. These included collecting payments owed, presenting information to the bank for a letter of credit and helping design a sales program. Michael Kissinger has been very willing to work closely with us to help train my employees.” Contractor

“I could tell from the first morning on the job that the Michael Kissinger consultant’s participation in all aspects of our office operations that she was serious about helping our firm. His ability to assess conditions and make adjustments to improve operations was amazing and resulted in saving time and my money. ” Contractor

“Before Michael Kissinger ‘s arrival, I was almost at my wits end, but within one month I am positive that my company is on the right track to becoming profitable and successful. Michael Kissinger ‘s insights on running a business have been beyond reproach and have taught me valuable lessons in areas such as personnel management and business finance. ” Heating and Air Conditioning Contractor

“With a joint effort from Michael Kissinger and myself, I know my business will grow and succeed like never before. The benefits now available for my employees will surely make them happy and be proud to be associated with this company. ” Heating and Cooling Contractor

“Because of Michael Kissinger we are excited about our future and have a new positive attitude on going forward and having control of our material and labor costs, managing inventory, marketing and running smoothly to ensure a positive cash flow. ” Homebuilder

“After utilizing Michael Kissinger, I have hope and feel better about where our business is headed. I have been taught invaluable lessons about how to make things better and how to run our company more efficiently. ” Plumbing Contractor

“With Michael Kissinger’s help, our company is now operating with an efficiency beyond even my own expectations of what I thought was possible in such a short time. I am personally looking forward to a lasting relationship with Michael Kissinger.” Painting Contractor

“It has been a pleasure to work with Michael Kissinger and his consultant assessing the opportunities and challenges of improving the profitability of our new landscaping business and instituting changes that will ensure that we move quickly to reach these objectives. I have enjoyed working with Michael Kissinger and I sincerely believe that we could not have repositioned the company without your insight, assistance and guidance. ” Landscaping Contractor

“Michael Kissingerworked closely with us to develop job descriptions, evaluations and human resource documents that mesh well with our company personality. He treated our personnel with respect while teaching us new ways of thinking and new ways of organizing our resources and financial records. I enjoyed his willingness to take the time to talk through the issues and concerns I have as the owner of the company. ” Electrical Contractor

“Michael Kissinger designed and installed systems such as budgeting procedures, estimating processes and cash flow procedures that will increase our profits and allow us to operate much more efficiently. They also educated us on these systems so that we can continue the flow of a successful business long after they are gone.” Landscaping Contractor

“When Michael Kissinger came to our business, we were faced with a serious financial crisis, dwindling sales, poor morale and were struggling to find our way out. We had an idea of where we needed to go, but did not have the tools to get there. Thanks to Michael Kissinger, we now have those tools, a clear vision of where we are going and the proper attitude to get there. ” Landscaping Contractor

“The implementation of positive changes along with the upgrading of our accounting systems would never have gotten off the ground without Michael Kissinger’s help and guidance. Their knowledge of sound business practices and skill of using the tools available in business today enabled us to make the transition to a more professional operation ” Homebuilders

“Through the Michael Kissinger process of identifying operational flaws and methodically approaching the flaws with tools countervailing inefficiencies, success will be attained with proper implementation, monitoring and adjustments. Electrical Contractor “

“The plan Michael Kissinger developed was aggressive and entailed the necessary changes we needed to make as a company. We realize that we have a great deal to accomplish to take our company to the next level, but with the tools that Michael Kissinger’s consultants have installed, we are well on our way to reach our goal. ” Electrical Contractor

“The way Michael Kissinger conducted the consultation has allowed us to continue with our daily work and business as well as ease into the changes that have been implemented. It is evident that our company is moving in the right direction due to the effort and concern Michael Kissinger has put forth. ” Electrical Contractor

“We are a young company, just finishing our fourth fiscal year. Michael Kissinger provided a great education for my staff and me. I intend to be in business for a long time and this will keep us going strong. ” Masonry Contractor

“With the operational plans that Michael Kissinger laid out, I now can run the business instead of letting it run me. I will recommend Michael Kissinger to other businesses in the future. ” Carpentry Contractor

“Michael Kissinger listened to and observed our needs, wants and desires. In listening and observing, Michael Kissinger has repaired our business in all the right places. They have been wonderfully patient and precise with solutions. We now have the much needed tools to ensure success both financially and with our staff. ” Civil Engineering Company

“I can honestly say that I have learned a good deal about the financial and organizational health of my company in a very short period, particularly the services I need to help the company grow and prosper in the future. I was impressed with the degree of understanding and knowledge that Michael Kissinger brings to the table and level of professionalism they gave to my staff and me. ” Land Surveyors

“Michael Kissinger has taught us the skills and given us the information necessary to manage our business properly. He took the time to listen to what we wanted to do and understand the goals we wanted to achieve and helped us to put that plan into action.” Contractors

“Michael Kissinger helped us identify several areas in which we may improve our profit. For once, we truly know what our overhead is and how to properly track costs. They also helped us to implement a workable cash flow program and get back on track with our vendors. We truly appreciate their knowledge and help in these areas. ” Electrical Contractor

“I would like to commend the Michael Kissinger consultants for their professional approach and personal courtesy shown to us on our project. The financial planning and marketing strategies we have learned will facilitate growth in our company. ” Pool Installation

“Michael Kissinger’s consultant’s work ethic and accomplishments with our company’s reorganization was top notch. We were able to set our company’s annual budget, set up an accounting program and manage employees. Many more significant contributions were made, as well. ” Pool and Spa Installation

“My experience with Michael Kissinger was a rewarding one. The knowledge and resources we have received are invaluable. Our company has and will continue to benefit greatly from Michael Kissinger ‘s consultation. I am impressed with the high level of professionalism each of their consultants exhibited while working with us. ” Windows, Trim and Vents

“Michael Kissinger helped us with the various financial aspects of our business including budgeting, cost control and teaching us to implement the plan in our daily business activities. I appreciate their patience while we gathered all pertinent documents and their willingness to stay and teach. Michael Kissinger worked onsite with us during normal business hours and provided assistance to a variety of people in our organization. ” Contracting Company

“Michael Kissinger was brought in to help us cope with the problems of controlling expenses and in particular to develop shop rates, which aid us in estimating quotes with built in predetermined profit and cash flows to sustain debt service and growth. The development of a strategic plan with marketing and sales planning has moved us forward in those market segments to expand sales growth and profits. The flexible budget and planning system has improved our focus to control expenses and grow profitably. ” Remediation Management Company

“Our business has been in the family for almost 100 years and I was deeply concerned that we would be out of business in a few short years. Now, with Michael Kissinger ‘s help, I am excited about the future of the company and its profitability. My sons and daughter are excited about being a part of growing and viable company. ” Plumbing Company

“I truly believe that the information I have received from Michael Kissinger will make me more profitable. From the incentive program, to the setup of our new accounting system, to the liberation of my time, I thank you for all your help.” Landscaping Company

Profit Now for Veterans or Spouses: Transform Any Small Business Idea into a Money-Making Machine not a Business “Also Ran”!

Veteran or Spouse’s Workshops, Coaching and FREE Guide to Empower Your Small Business. Turn Your Vision into Reality and Entrepreneurial Dream into Reality Now!

Get The Real, Easy and Proven Secrets to Achieve Financial, Entrepreneurial or Leadership Success (Riches and Lifetime of Financial Abundance in Months)

Free and flexible financial literacy, business and leadership programs that use real world tools for coaching on finances, business, leadership and building confidence.

  • Are You a US Military Veteran, Entrepreneur or Spouse?
  • Do you have an idea for an amazing product or service but you aren’t sure how to start or build a business around it? Then you NEED this information.
  • Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages!
  • Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this coaching.

Recently the U.S. Government received 5.4 million new business applications — a “record high,” according to NPR.

It’s hard to say how many of them will succeed. If anything, these new ventures are evidence of the strong entrepreneurial spirit in America.

But having an entrepreneurial mindset is about more than having business ideas or launching a new product. These new business leaders, like you, are taking a risk and betting on themselves to get through it.

The MKS Master Key Business and Financial Literacy Coaching and Quick Start Guides are Perfect For Startups or On Going Businesses.

It is the ONLY coaching that teaches you everything you need to know about how to build a successful and profitable business from scratch.

From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customized roadmap for your business. 

This is for aspiring veterans, entrepreneurs and spouses who are driven, ambitious, creative, and determined to build a financially successful business and life they love. You’ll get:

  • Insider tips from successful entrepreneurs and financial experts
   • Advice to identify your ideal market and customer
   • Legal guidelines to protect your ass(ets)
   • Budget and forecast tools
   • How to avoid the pitfalls that doom most businesses
   • Guidance on how to scale and grow
   • Suggestions on how to dominate the competition
   •  And more.

This is effective, proven and easy-to-use coaching and with system for creating a highly profitable and successful business. It is based on over 40+ years of research and working with thousands of successful entrepreneurs, veterans, millionaires and CEOs.

The concepts are aimed at giving you a condensed entrepreneurial wisdom that will change your business mindset, practical tips that will shorten your path between an idea and a profitable and successful business, and tools that will make you a stronger entrepreneur.

It includes many insights backed up by scientific research and real-life examples of how to increase chances for building a successful business in a short period of time.

This Coaching and Quick Start Guide is Perfect For

  • All US Military Veterans, Entrepreneurs or their Spouses
  • Would-Be Entrepreneurs With a Ton of Passion!
  • Entrepreneurial Students of All Ages!
  • Beginners with Zero Prior Experience!
  • Managers, Business Owners, and Decisions Makers Growing into a New Role!
  • US Military Veterans or their spouses.

The Difference Between an Idea and an Opportunity!

  • What Makes an Entrepreneurial Opportunity Great!
  • The Very First Steps You Need To Take To Get Your Venture Off The Ground!
  • Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified!
  • The REAL Components of an Entrepreneurial Mindset!
  • Exactly How To Craft Your Value Proposition!
  • How to Write a Comprehensive Business Plan!

Empower Your Entrepreneurial Journey

Entrepreneurship is a journey filled with challenges, growth, and transformation. By learning from and applying these key takeaways, you can navigate your own path with greater confidence and resilience.

By pooling resources, skills, and knowledge with like-minded entrepreneurs, you can unlock new opportunities, expand your reach, and drive innovation in your business. In conclusion, entrepreneurship is a journey filled with challenges, growth, and transformation.

By understanding and applying these key takeaways, you too can navigate your own entrepreneurial endeavors with greater confidence and clarity. Embrace failure as a learning opportunity: Understand that failures are an essential part of growth and can provide valuable lessons for future success.

The entrepreneurial spirit is a mindset that embodies a unique blend of ambition, creativity, and a willingness to take risks. It’s the driving force behind innovators, pioneers, and visionaries in the business landscape.

The entrepreneurial spirit is more than just a desire for success; it’s a deep-seated passion for innovation and a relentless pursuit of the new and the next. It’s what drives people to push boundaries, challenge the status quo, and change the world for the better. In the dynamic landscape of business, this spirit is the difference between mere survival and remarkable achievement.

So, how can you cultivate and maintain this vital entrepreneurial spirit? We provide practical ways to inspire, energize, and sustain the entrepreneurial drive, ensuring that you not only keep up with the pace of change but also become a leader in your field. Let’s dive into these strategies to unlock your full entrepreneurial potential.

The Entrepreneurial Spirit

First, let’s explore the entrepreneurial spirit in more detail. So, what exactly is an entrepreneurial spirit? The entrepreneurial spirit is a complex and dynamic mindset that is essential for anyone looking to make a significant impact in the business world. At its core, this spirit encompasses several key elements:

Innovation: 

Entrepreneurs are innovators at heart. They see possibilities where others see obstacles, and are constantly seeking new solutions and ideas. It is important to note that innovation isn’t just about inventing something completely new; it’s also about improving existing processes, products, or services in a way that adds value.

Resilience: 

This is probably one of the most crucial aspects of the entrepreneurial spirit. The path of an entrepreneur is often filled with challenges and setbacks. Resilience is what allows you to face these challenges head-on, learn from failures, and persist in the face of adversity.

Proactivity: 

Entrepreneurs don’t wait for opportunities to come to them; they create their own opportunities. They are proactive in their approach, anticipating changes in the market, consumer needs, and technological advancements and adapting accordingly.

Vision: 

Entrepreneurs are visionaries. They have a clear, compelling vision of what they want to achieve and are able to inspire others with this vision. This forward-thinking approach is vital for driving momentum and achieving long-term success.

Adaptability: 

The business world is constantly changing, and adaptability is key. Entrepreneurs with a strong spirit are flexible and agile, able to pivot their strategies and approaches in response to changing market conditions and new information.

Passion and Motivation: 

Passion is the fuel that drives entrepreneurs. Their deep-seated passion for their work, combined with intrinsic motivation, propels them to put in the hard work and long hours required to turn their vision into reality.

Unpacking the Meaning

The entrepreneurial spirit is a dynamic and powerful mindset that distinguishes certain individuals and businesses in their journey toward innovation, growth, and success. Here’s an expanded yet concise overview:

For Individuals

Innovative and Action-Oriented: 

These individuals are not just creative thinkers but also proactive doers. They turn ideas into actionable plans.

Resilient: 

They approach setbacks as opportunities for learning and growth, displaying a remarkable ability to bounce back from failures.

Self-Motivated: 

Their drive is internal, fueled by an intense passion for their work and goals.

Adaptable: 

Quick to adjust and change course when faced with new challenges or market shifts, showcasing flexibility.

For Businesses

  • Culture of Innovation: These businesses prioritize fostering a creative and innovative environment that encourages thinking outside the box.
  • Agile: Capable of swiftly adapting strategies and operations in response to evolving market demands and internal discoveries.
  • Employee Empowerment: There’s a strong focus on empowering employees to take the initiative and make decisions, fostering a sense of ownership and responsibility.

Distinguishing Entrepreneurial Spirit Characteristics

  • Resourcefulness: These individuals and businesses excel at making the most of limited resources, showcasing ingenuity in problem-solving.
  • Leadership: They possess the ability to inspire and lead others, particularly in times of uncertainty, rallying teams towards common goals.
  • Continuous Learning: A commitment to lifelong learning, always seeking to improve themselves and their business practices.

In summary, the entrepreneurial spirit is about more than just business acumen; it’s a blend of innovation, resilience, and proactive thinking. This spirit drives individuals and businesses to not only adapt to changes but also to be the catalysts for change, paving the way for continuous development and impactful success in their respective domains.

5 Entrepreneurial Spirit Characteristics

Entrepreneurial individuals are renowned for their ability to adapt to changing circumstances, a trait that is crucial in today’s fast-paced and dynamic business environments. This adaptability often involves pivoting strategies and approaches in response to new challenges and opportunities, underscoring the importance of flexibility. Here are five key signs of the entrepreneurial spirit:

1. Willingness to Take Risks: 

A fundamental trait of the entrepreneurial mindset is the readiness to take calculated risks. Entrepreneurs understand that stepping out of their comfort zone is essential for innovation and growth. They are willing to take chances on new ideas, ventures, or strategies, knowing that while not all risks will pay off, the lessons learned are invaluable.

2. Resourcefulness: 

Entrepreneurs often work with limited resources, especially in the early stages of their ventures. This limitation fosters a spirit of resourcefulness, compelling them to be creative in solving problems, maximizing efficiency, and finding novel ways to achieve their goals. Resourcefulness is about doing more with less and turning constraints into advantages.

3. Constant Evolution: 

The business world is never static, and neither are successful entrepreneurs. They are committed to constant evolution, both personally and professionally. This includes staying abreast of industry trends, adapting to market changes, and continually refining their products, services, and strategies. Constant evolution ensures that they remain relevant and competitive.

4. Leadership: 

Entrepreneurial spirit often goes hand-in-hand with strong leadership qualities. Entrepreneurs inspire and motivate their teams, lead by example, and cultivate a vision that others are excited to follow. Effective leadership in entrepreneurship is about more than just managing a team; it’s about inspiring collective efforts toward a shared goal.

5. Fear of Failure: 

Interestingly, a healthy fear of failure is a significant aspect of the entrepreneurial spirit. This does not imply giving in to fear but rather using it as motivation to plan meticulously, work hard, and avoid complacency. The fear of failure keeps entrepreneurs grounded and focused, driving them to constantly strive for better.

These characteristics collectively define the entrepreneurial spirit as a blend of risk-taking, resourcefulness, adaptability, leadership, and a balanced approach to failure. It’s this combination that enables entrepreneurs to thrive in the ever-changing, challenging world of business.

15 Ways to Build Your Entrepreneurial Spirit

Building and nurturing the entrepreneurial spirit is crucial for anyone aspiring to innovate and succeed in today’s fast-paced business world. This spirit is not just about having business acumen but also about cultivating a mindset that embraces growth, learning, connections, and calculated risk-taking. Let’s delve into four key practices that are pivotal in developing this spirit:

1. Embrace a Growth Mindset

Embracing a growth mindset is about seeing challenges as opportunities for learning and growth. This mindset reframes setbacks as stepping stones to success, fostering resilience. It’s a perspective that encourages constant adaptation and problem-solving, key traits in the entrepreneurial journey.

2. Continuous Learning

Continuous learning is the fuel that keeps the entrepreneurial spirit alive. Staying curious and committed to enhancing your knowledge and skills is vital. This can be achieved through reading books, attending workshops, and staying informed about industry trends. By constantly learning, you ensure that you remain at the cutting edge of your field, ready to embrace new opportunities.

3. Network Effectively

Effective networking is about building a strong network of like-minded individuals. It’s not just about collecting contacts; it’s about forging valuable connections, collaborations, and insights that can significantly fuel your entrepreneurial journey. Networking opens doors to new ideas, opportunities, and partnerships, making it a cornerstone of entrepreneurial success.

4. Risk-Taking with Purpose

Risk-taking is inherent in entrepreneurship. However, it’s about taking calculated risks that are aligned with your goals. Stepping out of your comfort zone while ensuring that the risks are strategic and informed can lead to significant innovation and success. This approach to risk-taking encourages stepping into the unknown, a necessary step for breakthroughs and advancements in any entrepreneurial venture.

5. Adaptability

In the ever-evolving business landscape, adaptability is crucial. Entrepreneurs must be prepared to pivot and adapt to new circumstances. This flexibility allows them to thrive in dynamic environments, responding effectively to market changes and emerging trends.

6. Passion for Your Mission

A deep passion for your mission is a powerful fuel for your entrepreneurial journey. It provides the motivation and drive needed to overcome obstacles and persist through challenges. Passion breeds enthusiasm and commitment, which are infectious and can inspire your team and stakeholders.

7. Resilience

Entrepreneurship is a path filled with ups and downs. Developing resilience is key to navigating these challenges. It enables entrepreneurs to bounce back from setbacks with renewed determination and learn from their experiences to forge ahead stronger.

8. Effective Time Management

Mastering time management is essential for productivity and success. Prioritizing tasks, setting realistic goals, and efficiently allocating time ensure that entrepreneurs can focus on what matters most, leading to better decision-making and business outcomes.

9. Customer-Centric Approach

Prioritizing customer satisfaction is fundamental. Understanding and meeting the needs of your customers not only fosters loyalty but also ensures long-term success. A customer-centric approach leads to improved products or services and can differentiate your business in the market.

10. Innovative Thinking

Fostering innovative thinking is key to standing out in today’s competitive business world. Embracing creativity helps find unique solutions to problems and can lead to the development of distinctive products or services.

11. Financial Literacy

A strong grasp of financial management is crucial. Sound financial decisions underpin the sustainability and growth of any business. Understanding financial principles helps in effective budgeting, investment, and overall financial planning.

12. Build a Strong Team

The importance of surrounding yourself with a talented and motivated team cannot be overstated in the entrepreneurial journey. A strong team brings together diverse skill sets and perspectives, fostering collaborative efforts that are crucial for the overall success of your business. The right team can enhance creativity, drive innovation, and provide the support needed to overcome challenges.

13. Set Clear Goals

Setting clear, achievable goals is fundamental for guiding your entrepreneurial endeavors. These goals act as a roadmap, providing direction and a sense of purpose. They help in focusing efforts, measuring progress, and keeping the team aligned with the business’s vision and objectives. Clear goals also aid in decision-making and strategy formulation.

14. Stay Positive

Maintaining a positive outlook is essential for both personal well-being and business success. Positivity boosts morale, not just for the entrepreneur but also for the entire team. It fosters a culture of optimism and can influence the atmosphere within your business. A positive mindset helps in facing challenges with a constructive approach and encourages innovation and risk-taking.

15. Celebrate Small Wins

Acknowledging and celebrating small victories is vital to keeping the entrepreneurial spirit alive and maintaining positive momentum. Celebrating these achievements, no matter how minor, can provide a sense of accomplishment and motivation. It also helps in recognizing the efforts of the team, boosting morale, and fostering a culture of appreciation and positivity.

These practices, from building a strong team to celebrating small wins, are key to cultivating and sustaining an entrepreneurial spirit. They not only empower individuals to embark on entrepreneurial journeys but also drive innovation and success in their business endeavors.

The 5 P’s of Entrepreneurship

As you’re looking to incorporate the general characteristics of someone with an entrepreneurial mindset, it can help to think in terms of the five Ps of entrepreneurship.

As you work through your day, this framework will help you focus on what matters to develop a more entrepreneurial mindset (including spiritual entrepreneurship, which prioritizes benefiting others).  

Take a look at the five P’s of entrepreneurship. Think about how you can become more intentional about developing these dimensions in your life. Be deliberate about checking in with yourself daily to keep the five Ps top of mind and see what strategies work for you to make progress in each.

1. Planning

No matter your goal, whether it’s to start a business or implement a new initiative at work, you’ll need a plan. You’ll also need a certain tolerance for risk.

Whether it’s a business plan or a work plan, it should:

  • Have clearly-defined objectives
  • Be easy to understand
  • Allow for flexibility
  • Have a clear deadline
  • Clearly define the roles and tasks of all team members
  • Acknowledge the calculated risks involved
  • Have a plan to mitigate the risk

2. Passion

People who have an entrepreneurial spirit know their passions. 

When you know what makes you happy and excites you, it’s easier to wake up in the morning, set goals, and do the work of achieving them. With passion fueling you, every step will feel like a pleasure, not a chore.

3. Patience

When you adopt an entrepreneurial spirit, you accept that you’re in it for the long haul. You also have an undying belief that good things come to those who wait. This will help you be more resilient in the face of adversity. 

And have no doubt: there will be adversity. Whether your seed funding didn’t come through, your project proposal was rejected, or your prototype failed, you’ll need to keep the faith. These are minor setbacks in the grand story of your success. Learning how to be patient isn’t easy, but it’s worth it.

4. Perseverance

Successful entrepreneurs know that failures and mistakes are part of life. But you need to meet failures with perseverance. This means:

  • Remembering why you started this journey in the first place
  • Evaluating and learning from your failures
  • Understanding that, in the grand scheme of things, most setbacks are temporary
  • Adapting your plan to accommodate your new situation

5. Problem-solving

Problems are waiting around the corner at all times. The entrepreneurial mindset welcomes issues because it presents an opportunity to face them head-on. A strong leader is never afraid to get their hands dirty for the sake of the team.

And solving problems may require help. Don’t be afraid to rely on your coworkers, friends, family, and previous mentoring relationships. They can offer moral support and an outside perspective on your dilemma — invaluable assets when mulling over a big decision.

You should also make sure that you’re bringing your Whole Self to the project. Use all of your personal resources, skills, and experiences to work toward innovative ideas and solutions.

Tips for Developing Entrepreneurial Characteristics and Behavior

You can’t develop these characteristics overnight. Shifting to an entrepreneurial mindset takes hard work and effort. Tracking your progress and staying focused on your goals makes the process much easier on your well-being. 

If you’re looking to get started, here are four tips on how to develop an entrepreneurial mindset. 

1. Be specific with your intentions

You hinder your growth when you’re unorganized and don’t know what you want to set out to achieve. To stay focused, set clear, specific goals. And make sure they’re realistic goals. You can dream big, but make sure your long-term goals are made of several, achievable short-term goals.

Zero in on your dreams through purposeful intentions and actions. Gather your resources to focus on your goal. Adopt a “doer” mindset, thinking about what you’re looking to achieve.

2. Don’t rely on one plan and one plan only

Embrace confidence, but not at the cost of ignoring warning signs. It’s great to be unafraid of risks and view challenges as motivation, but you need to recognize when you have a severe problem.  

Some red flags are hard to ignore and may cost you later on, like if you’re approaching burnout from working too much or trying to complete tasks you don’t have skills for. 

True confidence means admitting what you don’t know, asking for help, and changing your mind based on new information.

It’s never a sign of weakness to acknowledge that things aren’t working. Switching to a new plan might even widen your perspective and open up new opportunities to create value or get the job done more effectively.

3. Adapt to change 

The only constant in life is “change.” People who accept this and can adapt are more likely to succeed. This fact is true even when “changes” feel more like “setbacks.” 

But adaptability is an important skill for entrepreneurs. You’ll inevitably miss deadlines, fail launches, or underestimate a direct competitor. You’ll have to use your critical thinking skills to evaluate what went wrong in these moments. Then you can look objectively at your situation for new opportunities. 

“Change” puts your problem-solving and leadership qualities to the test. Next time you face an unexpected change of plans, try your best to adapt instead of fighting it.

4. Never stop learning 

Every moment is an opportunity to learn. There’s a universe of knowledge out there, all of which can help you be a better person, leader, and entrepreneur. 

Here are some ideas to lean into your curiosity:

  • When talking to someone, ask a lot of questions. Everyone has a story. Learning theirs can help you develop your empathy and gain insights you might have missed otherwise.
  • Read biographies of your favorite people. They always have wisdom and lessons to share. See which ones you can apply to your life.
  • Listen to podcasts about your industry during your morning commute. If you lead a busy lifestyle, keeping track of your industry can be difficult. Luckily, podcasts provide an easy format for you to consume while doing other things.
  • Keep up with the daily news. Your work exists in the context of world events. Keeping up will help you track situations that could affect you — even for five minutes with your coffee.
  • Find people on LinkedIn whom you’d like to learn from. Social media is the modern Rolodex. Make time to expand your contacts and learn from your new connections.
  • Develop new skills. Countless online workshops and courses can help you expand your skills. This will make you a more valuable asset in the long run.

Fostering the Entrepreneurial Spirit

An entrepreneurial mindset never stays still — it’s constantly looking for the next opportunity or challenge. But, like the most beautiful plants, it needs fertile soil to grow. 

You need to configure your life appropriately if you want your spirit to thrive. And along the way, you can inspire the entrepreneurial spirit in others. Here’s what you can do.

1. Maintain an innovation-friendly work culture

Whether you’re a leader or an employee, teamwork makes the dream work. It’s important to facilitate a positive and collaborative work environment.

You can start by facilitating the open exchange of ideas. Create a space where everyone can share their insights, lessons learned, and experiences. You’ll spark interesting discussions, which can lead to creative solutions and new approaches to your work. Plus, you’ll inspire each other to grow and be better.

2. Always pull in the same direction

Yes, it’s important to be adaptable and open to change. But it’s even more important to have a general strategic direction, or else you risk being pulled off course.

You should always start with a plan — even if you have to change it later. And you should loop in your team every step of the way. When everyone knows the goal, they can work together to achieve it.

3. Avoid making decisions out of fear

The world is rife with risk and uncertainty. These days, that feels more true than ever. It makes sense to proceed cautiously, carefully evaluating your next move before committing. 

But it’s important not to give in to fear. It’ll cloud your judgment and take away your view of the big picture.

Entrepreneurship involves accepting a certain degree of risk. Evaluate every decision carefully, calculate your risk, and execute with confidence. You might fail, but you will have learned something. But, you might also succeed — and all the work will have been worth it.

Cultivating Entrepreneurial Skills

Entrepreneurship is not just about having a great idea; it’s also about having the skills to bring that idea to fruition. Among these skills, leadership, decision-making, and creativity are paramount. Developing these skills can significantly enhance the chances of entrepreneurial success.

Developing Leadership Qualities

Leadership is a cornerstone of entrepreneurial success. Effective leaders inspire their teams, drive vision into action, and navigate through challenges while maintaining team cohesion and morale.

  • Empathy and Communication: Understanding and relating to your team’s perspectives and challenges is crucial. Effective communication builds trust and ensures that everyone is in alignment with the business’s goals.
  • Vision and Inspiration: A clear vision for your business and the ability to inspire others to buy into that vision are vital. It helps in steering the team towards achieving common objectives.
  • Delegation and Trust: Knowing when and how to delegate tasks is a sign of strong leadership. It shows trust in your team’s abilities and helps in developing their skills.

Mastering Decision-Making

In the fast-paced world of entrepreneurship, making informed and timely decisions is crucial for business growth and adaptation.

  • Gather Information: Effective decision-making starts with gathering relevant information. This includes market research, customer feedback, and financial data.
  • Analyze Risks and Benefits: Weighing the potential risks and benefits of each decision is vital. This helps in making choices that align with business goals and strategies.
  • Decisiveness: Once informed, being decisive is key. Timely decisions can capitalize on opportunities and mitigate risks.
  • Learn from Outcomes: Reflect on the outcomes of your decisions, whether successful or not, to refine your decision-making process in the future.

Harnessing Creativity

Creativity is the fuel for innovation in entrepreneurship. It’s about thinking outside the box and finding novel solutions to challenges.

  • Brainstorming Sessions: Regular brainstorming sessions can stimulate creative thinking. Encourage free thinking and the sharing of ideas without judgment.
  • Diverse Perspectives: Surround yourself with a team that offers diverse perspectives. This diversity can spark creativity and lead to innovative solutions.
  • Creative Exercises: Engage in exercises that challenge conventional thinking, such as mind mapping or reverse brainstorming.
  • Foster a Creative Environment with Intrapreneurship: Encourage an environment where creativity and intrapreneurial thinking are at the forefront. This means valuing unconventional ideas and promoting experimentation, not just for its own sake but as a means of driving internal innovation akin to entrepreneurship within the organization.

By focusing on developing leadership qualities, mastering decision-making, and harnessing creativity, aspiring entrepreneurs can equip themselves with the skills necessary to navigate the complex and rewarding journey of entrepreneurship. These skills not only drive business growth but also contribute to personal development and the achievement of long-term goals.

Real-World Examples

Profiles in Entrepreneurial Spirit

Exploring the success stories of entrepreneurs provides valuable insights into the practical application of an entrepreneurial spirit. Their journeys, challenges, and the impact of their mindset on their success can serve as inspiration and learning experiences for aspiring entrepreneurs. Let’s look at some notable examples:

Jeff Bezos – Amazon

Journey: Jeff Bezos started Amazon in 1994 as an online bookstore. His vision was to create an “everything store” – a dream that has since been realized on a scale that far exceeded initial expectations.

Challenges: Bezos faced numerous challenges, including early skepticism about the viability of online retail and intense competition.

Impact of Mindset: His relentless focus on long-term strategy, customer satisfaction, and continuous innovation has been central to Amazon’s success. Bezos’s risk-taking approach and his commitment to evolving the business model have been key aspects of his entrepreneurial spirit.

Whitney Wolfe Herd – Bumble

Journey: Whitney Wolfe Herd, the founder of Bumble, a dating app that empowers women by allowing them to make the first move, broke ground in a male-dominated industry.

Challenges: Wolfe Herd navigated a highly competitive market and faced challenges in creating a brand that resonated with women’s empowerment in the dating world.

Impact of Mindset: Her innovative approach to online dating, commitment to safety, and strong stance on gender issues have significantly contributed to Bumble’s success. Her leadership style and entrepreneurial spirit reflect on the company’s culture and brand identity.

Elon Musk – Tesla, SpaceX

Journey: Elon Musk is known for his work with Tesla Motors and SpaceX, pushing the boundaries in the automotive and space industries.

Challenges: Musk’s journey involved high financial risks, technological challenges, and skepticism from experts in both the auto and aerospace industries.

Impact of Mindset: His vision for a sustainable future, willingness to take massive risks, and commitment to solving seemingly insurmountable challenges showcase his distinct entrepreneurial spirit.

The Impact of Entrepreneurial Spirit

Driving Innovation and Growth

A strong entrepreneurial spirit is a crucial driver of innovation within industries. It propels individuals and companies to challenge the status quo, explore new possibilities, and create solutions that meet evolving market needs.

Innovation in Industries: Entrepreneurs, with their inherent risk-taking ability and creative thinking, often lead the charge in introducing new products, services, or processes that revolutionize industries. This innovation is essential for adapting to changing consumer demands and technological advancements.

Economic Growth and Development: Entrepreneurial ventures often stimulate economic growth by creating jobs, fostering competition, and encouraging productivity. Startups and small businesses, driven by an entrepreneurial spirit, contribute significantly to the economy by generating new markets and opportunities.

Entrepreneurial Spirit in Team Building

Entrepreneurial leaders play a pivotal role in shaping a culture that values innovation, motivation, and collaborative effort.

Fostering a Culture of Innovation: Leaders with an entrepreneurial mindset encourage their teams to think creatively, take calculated risks, and embrace challenges. They create an environment where new ideas are valued and experimentation is encouraged.

Strategies for Team Building: To instill an entrepreneurial spirit within a team, leaders can adopt strategies like promoting open communication, setting clear and inspiring goals, providing opportunities for professional growth, and recognizing and celebrating innovative efforts.

Sustaining Entrepreneurial Spirit

Long-Term Strategies

Maintaining an entrepreneurial spirit as businesses grow and evolve is essential for continued success and relevance.

Adaptation and Evolution: 

As businesses mature, their entrepreneurial spirit must also evolve. This involves remaining open to new ideas, continuously assessing the market for opportunities, and being willing to pivot strategies as necessary.

Balancing Innovation with Stability: 

While fostering innovation, mature businesses also need to maintain a balance with operational stability. This balance is key to sustainable growth.

Mentorship and Continuous Learning

Mentorship and continuous learning are fundamental to nurturing and sustaining the entrepreneurial spirit.

Role of Mentorship 

Mentors can provide guidance, share valuable experiences, and offer insights that are crucial for navigating the entrepreneurial journey. They can help in refining ideas, avoiding common pitfalls, and making informed decisions.

Stay Updated 

Staying updated with the latest industry trends, skills, and knowledge is crucial. Aspiring entrepreneurs can engage in formal education, online courses, workshops, webinars, and networking events to enhance their skills and stay ahead of the curve.

This is your chance to explore what it takes to be an entrepreneur! Frequently Offered MKS Master Key Financial, Business, and Leadership Programs

We are thrilled to offer you a series of events and educational opportunities tailored to support your entrepreneurial journey. Whether you’re just starting out or looking to grow your existing business, these no-coat sessions are designed to equip you with the knowledge and tools you need to succeed.

For the US Military, Entrepreneurs and Spouses we offer a variety of no-cost workshops covering essential topics such as funding, marketing, government contracting, and more—all aimed at helping you turn your business goals into reality. Join us and take the next step toward achieving your entrepreneurial dreams!

Business Planning for Those Who Serve & Their Families

Whether you are launching, expanding or pivoting your business, this deep dive will take you through the process of how to complete each step in the business plan outline. This is your chance to get started! Contact us for the details.

The Basic a 8-week Beginners Program Focused on Starting or Running a Small Business.

This course is designed for entrepreneurs who wish to further explore entrepreneurial ideas and gain a deeper understanding of running a small business.

This course develops skills in evaluating, articulating, refining, and pitching a new product or service offering, either as a new business idea or as an additional offering in an existing business.

In addition, this course examines the steps and process of starting a new business from the logistics of establishing the business, supply chain planning, initial financing, building a management team, and forecasting. These are on-line Zoom training programs

Business Fundamentals: Basic Training

This is open to all Veteran and Spouses, Veterans of all eras, members of the Guard and Reserve, and military-connected family members who are interested in starting or growing a small business. Any interested community members are invited to join the Veterans for this exploration of entrepreneurship.

This weekly Zoom class is offered online on Tuesdays from from 6:00 pm – 8:00 pm Pacific Time. The modules can be taken in any order.

Module 1: Introduction to Business Ownership: Objective: Provide an overview of the entrepreneurial process, what it means to be an entrepreneur, the opportunities and challenges and military skills and attributes that transfer over to entrepreneurship.

Module 2: The Right Idea? Basics of Opportunity Recognition: Objective: Describe the process and activities related to understanding the ‘business case’ for turning an idea into a sustainable business concept. Understand how to refine and refocus current ideas.

Module 3: Understanding Markets & Your Competitive Space Objective: Understand how to conduct market research, the importance of market research, and the basics of competitive strategy/analysis. Understand ways to conduct low-cost customer validation and market research. Understand how to evaluate an industry

Module 4: The Economics of Small Business Start-Up Objective: Understand the foundation for the cost, price, volume relationship, as it informs profit potential and sustainability for the planned venture.

Module 5: Legal Considerations for Veteran-Owned Small Businesses: Objective: Understand the various legal forms of a business and the opportunities and challenges associated with each. Offer an overview of other legal considerations impacting veteran-owned businesses. How is the owner paid, taxed, and what type of liability are they exposed to. The importance of seeking legal counsel.

Module 6: Introduction to Business Planning: Objective: Understand the concepts and value of business planning. Learn about tools and models that can help your business planning process. Identify the essential elements of a business plan and focus them, based on your audience. Utilize SBA Resource Partners and tools to develop a viable business plan.

Module 7: Financing Your Venture: Objective: Understand what types of financing are available for your business. Understand the difference between debt & equity financing. Explore what lenders and investors look for when deciding whether to finance your business.

Module 8: Resources to Support Your Efforts: Objective: Understand the resources available through the SBA, VA, and other resource partners positioned to provide future training and support of the participant’s efforts to launch and grow a sustainable business venture.

This is your chance to explore what it takes to be an entrepreneur and stand with the growing number of small business owners! Join us and learn how to put your small business ownership dreams into action!

Funding Your Dreams

This program is tailored to equip participants with the knowledge and strategies needed to secure funding for their life and new business ventures. This two-hour workshop will discuss the following topics:

  • Goals and Objectives
  • Market Research
  • Business Planning
  • Exploring Funding Options
  • Cash Management
  • Financial Strategy
  • Credit and Funding

Marketing Fundamentals

If you have ever wondered how marketing works or want to develop your own marketing plan, then this is your chance to get started! If you answered yes to any of the questions, please join us for the Marketing Fundamentals Program.

In this two hour class, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses.

Training Topics Include:

  • Marketing & Industry Research
  • Marketing Mix
  • Customer Service
  • Elements of a Marketing Plan
  • How to Leverage Your Veteran Status

This is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.

GETTING ONLINE AT YOUR OWN PACE

 Explore this workshop designed to help you start, enhance and grow your own business. This program is tailored to equip participants with the knowledge and strategies needed to put your new business online. Contact us for the details.

Marketing Essentials: Advance Training

Are you wondering how best to market your business? If you have ever wondered how marketing works or want to develop your own marketing plan, then this is your chance to get started! Contact us for the details.

Marketing Essentials presents some of the most effective marketing activities available to small business owners.

This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including

  • Branding
  • Customer Relationship Management (CRM)
  • Advertising
  • Digital Marketing
  • Search Engine Marketing
  • Content Marketing
  • And other cost-effective ways to get your message out to your prospects and customers.

During the class you will see real world examples of Veteran-owned businesses that have successfully grown their businesses by applying these concepts.

The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already.

This is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.

Empowering Military Spouse Pathway to Business and Control Their Lives

Military spouses are the ideal candidate to run their own businesses! Being an entrepreneur totally works when you’re always on the move with your military family. Our Pathway to Business course is here to help out military spouses – and guess what? It won’t cost you a dime!

Spouses learn a diverse range of entrepreneurial business topics, including market research, economics, legal considerations, and finances. This is your chance to get started! Contact us for the details.

Whether you are generating ideas or already have a solid business concept. this curriculum leads you through the key steps for evaluating business concepts, and provides the foundational knowledge required to develop a business plan.

Topics will include:

  • Market Research
  • Economics
  • Legal Considerations
  • Finances
  • Startup Capital
  • Receiving Technical Assistance
  • Earning Contracting Opportunities
  • and more!

This is your chance to explore what it takes to be an entrepreneur and stand with the growing number of small business owners! Join us and learn how to put your small business ownership dreams into action!

The Zoom link and password will be emailed to registered participants the day before the class. There is no charge for this event. Note: https://www.militaryspouse.com/career/guide-to-start-small-business-as-a-military-spouse/

Turning Side Gigs into Successful Businesses.

Are you a military veteran or spouse with an entrepreneurial spirit? Have you been exploring side gigs and wondering how to turn your passion into a thriving business?

Turning Side Gigs into Successful Businesses is an empowering workshop designed specifically for Veterans or Spouses like you, offering a roadmap to transition your skills and experiences into a lucrative entrepreneurial venture.

Led by seasoned business coaches and fellow Veteran entrepreneurs, this course is crafted to guide you through the journey of transforming your side gigs into sustainable and successful businesses.

Whether you’re still in the ideation phase or have already launched a side project, this course will provide you with the insights, strategies, and support needed to take your Veteran-led venture to new heights.

Topics covered:

  • Idea Creation
  • Identifying Your Strengths
  • Building Your Brand
  • Mentorship
  • Legal Consideration
  • Launching Your Business

This is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.

Federal & State Government Contracting

This informative workshop will provide you with an introduction into what is involved in getting started with contracting with the federal and state governments. This is your chance to get started!  Join us for this informative workshop that will provide you with an introduction into what is involved in getting started with State and Federal Government contracting.

Topics to be discussed include:

  • Identifying your industry and getting registered
  • Small business certifications and eligibility with an emphasis on Veteran-owned businesses
  • Marketing to the State and Federal Government
  • Finding contracting opportunities
  • Regulations
  • Resources

After completion of the workshop, one on one consulting is available to assist you with your next steps! Register today!

Ecommerce for Those Who Serve & Their Families


Frequent moves and a hectic schedule often mean that careers and business ideas can be placed on the back burner.

The goal of this ecommerce workshop is to help you build a business that can travel around the world with you and your family!

Ecommerce is an exciting opportunity for you to launch, expand or pivot a business idea from home (where ever that is) while working around your busy schedule.

Training Topics Include:

  • Ecommerce Basics
  • Platform Options
  • Drop Shipping
  • Basics of Website Development
  • Payment Processing
  • SEO (Search Engine Optimization)
  • Analytics
  • Social Media Platforms
  • Additional Resources for Launching and much more!

Join us and learn how to build an ecommerce business that can travel around the world with you and your family!

This is your chance to explore what it takes to be an entrepreneur! Join us online or in person and learn how to put your small business ownership dreams into action!

The essence of cultivating and sustaining an entrepreneurial spirit lies in a combination of passion, resilience, and a proactive approach. Key elements include embracing a growth mindset, continuous learning, effective networking, purposeful risk-taking, and harnessing creativity. Developing leadership qualities, making informed decisions, building a strong team, and maintaining a positive and resilient outlook are also crucial.

As you embark on or continue your entrepreneurial journey, let these ideas and principles guide you. Embrace the challenges and opportunities with enthusiasm and determination.

The path of entrepreneurship is rewarding, offering endless opportunities for innovation, personal growth, and the chance to make a significant impact.

Let your entrepreneurial spirit be the driving force behind your endeavors, leading you to success and fulfillment.

Elevate your entrepreneurial game with actionable advice and inspiring interviews from high-level entrepreneurs, business owners, and overall badasses in the game. Get more insight and inspiration from our blog posts, podcast episodes, or invite-only community. 

Contact, join us if you want to change your life. You’ll never be alone; we will guide and support you every step of the way.

Frequently Asked Questions (FAQs)

How Do You Know If You Have An Entrepreneurial Spirit?

If you’re naturally driven, innovative, and adaptable, with a passion for pursuing and materializing your ideas, you likely possess an entrepreneurial spirit. A willingness to take calculated risks, fortitude in the face of setbacks, and a constant search for new opportunities are additional indicators of this.

What Are The Skills Of Entrepreneurial Spirit?

The entrepreneurial spirit is characterized by a blend of skills, including creativity, risk-taking, resilience, adaptability, and leadership. It also encompasses effective decision-making, strategic networking, and financial literacy. These skills enable entrepreneurs to navigate challenges, seize opportunities, and drive innovation in their ventures.

What Are The Benefits Of Entrepreneurial Spirit?

The entrepreneurial spirit drives innovation, fostering personal and professional growth. It enables flexibility and adaptability in changing markets, creating and seizing new opportunities for success. This spirit also cultivates a proactive mindset, encouraging continuous learning and improvement, which is essential for long-term business sustainability and impact.

How Does Creativity Contribute To The Entrepreneurial Spirit?

Creativity is a cornerstone of the entrepreneurial spirit, fueling innovation and problem-solving. It enables entrepreneurs to devise unique solutions, differentiate their offerings in the market, and approach challenges with fresh perspectives. Creativity in entrepreneurship leads to the development of new products, services, and business models, driving growth and success.

Live Long and Prosperously,

Reitenbach-Kissinger Institute

Sydney Reienbach and Michael Kissinger

Text: 650-515-7545

Email: mjkkissinger@yahoo.com

Review: mksmasterkeycoaching.com

Michael Kissinger

Helped Over 5000+ Businesses Generate $1 Billion Offering Result Only Coaching: Exceptional Profit Results-Proven Strategies and Universal Law Skills Every Business Owner Wants to Achieve Their Essential Transformation

Found Your Dream Job Yet? Earn $100K, $200K, or $380K+/year in Your Dream Job Now!

Have You Found Your Passion and Your Dream Job in Your 40’s, 50’s or 60’s Yet? Now You can Find and Easily Laid your Ultimate Dream Job, Follow this Easy-Proven System!

 If you’re feeling unfulfilled or unmotivated at work, getting your dream job might sound far-fetched, but with the right preparation your dream can become your reality.

Trying to find any job can be stressful and overwhelming, let alone your dream job. Especially if you’re graduating or early in your career, how are you supposed to answer “What is my dream job” without much experience?

Luckily, you don’t need to have tons of (or any!) professional experience to figure out how to find your dream job.

Considerations for Your Dream Job

Your interests: things you like to do and responsibilities you enjoy

Your skillswork you’re good at and excel in

Your preferred work environment: whether you want a remote job, hybrid work, or in-office work, as well as who you work with daily 

The company culturethe values, beliefs, and practices of the company you work for

Your goals: what you want out of work, whether that’s to fulfill a purpose, achieve a mission, or support a specific lifestyle

Your preferred benefitsthis includes your salary, paid time off, retirement benefits, and other benefits (like mentorship or even a gym membership) that matter to you

8 Steps and Secrets to Finding Your Dream Job

1. Take a How to Find Your Dream Job Quiz

If you have no idea what your dream job might be, taking a fun, low-stress career quiz can give you a great place to start.

When we were trying to take career quizzes, we were frustrated by how many quizzes asked us questions we didn’t know how to answer — how could we pick between marketing and coding if we hadn’t tried either?

That’s why we’ve written a career quiz that requires no prior knowledge but still measures critical aspects of your personality, strengths, preferences, and goals. Ask us for your FREE quiz and discovery session.

How to Find Your Dream Job Steps

Ready to answer “What is my dream job?” Let’s get started on these points!

1. Get Specific With Your Interests…

Your interests are one of the most critical parts of figuring out your dream job; however, it’s hard to narrow down if you’re interested in financial modeling or programming if you’re unsure what those interests are. 

Start by asking yourself more straightforward questions like:

What subjects am I naturally drawn to?

What hobbies do I enjoy?

What makes me lose track of time?

What am I passionate about?

What clubs or activities do I enjoy?

What problems or issues make me want to learn more?

Daniel Space, senior HR business partner director, recommends getting savvy with LinkedIn searches to uncover how your natural interests relate to jobs.

“Go onto LinkedIn and type in a word you like — ‘money, shoes, music, numbers, food.’ Look at the results and start to come up with the common identifiers that seem to gain interest. When you read job descriptions, do you like the ones that seem to be focused more on data? Move toward analytics, insights, and research roles. Do you like storytelling and social media? Move toward marketing and brand roles.” 

Once you’ve identified the types of roles you might like, Space recommends looking at their larger career path. 

“Play with different variations of job title and industry, and locate and identify the types of roles you resonate with — and then create a path to get there by connecting with people who are ahead of you already,” he says. “Five years before I got my job at EA Games, I reached out to five VPs of HR at various video game companies, and they gave me incredible advice and remained mentors for years to help me achieve my goal.”

2. Get Specific With Your Strengths

Your strengths are the second part of the equation for finding your dream job. Your strengths are both what you’re naturally good at and what you’ve learned to do well. To uncover your strengths, ask yourself questions like:

What subjects or activities come easily to me, even if they seem hard for others?

  • If I were teaching a class, what subject would I be most excited to teach?
  • What do people compliment me on the most?
  • What skills do I tend to use when overcoming a challenge?
  • What tasks or projects are satisfying for me to complete?

While these strengths might be more common ideas like math or science, English or art, remember other strengths that can come in handy in the workplace in the form of soft skills. For example, are you great at negotiating with people to get what you want? Are you highly organized with impeccable time management skills? 

>>MORE: Learn more about your strengths by taking our career aptitude test.

3. Consider You Value in the Market Place

Your values are critical to understanding what you want out of your dream job. These can be some of the most challenging aspects to consider if you’ve never stepped into an office (or worked virtually), but you can use your experience from working with others at school to help you out! 

Ask yourself:

  • Do I prefer to work independently or as part of a team?
  • How important is work-life balance to me?
  • Would I prefer to work on projects I love or for a company I love?
  • What’s a class project I enjoyed and what did I like about the experience?
  • Do I prefer a steady routine or variety?
  • What work environments do I find stressful?
  • Are there causes or issues I feel strongly about?
  • What would be a deal breaker for me in a job offer?

A job is much more than what you do on a day-to-day basis — it’s who you interact with, who you work for, how much you work, and how you work on your tasks. Thinking big-picture about these values can help you distinguish between roles with similar titles and responsibilities as you start your dream job search.

4. Talk to People

Asking others about their roles and talking to people about different opportunities is one of the best ways to get an inside view of a role or career path.

“Embrace the art of cold calling or reaching out directly to recruiters and industry professionals, even if there isn’t an open position advertised,” . “This proactive approach can uncover hidden opportunities and allow you to make a strong impression by showcasing your initiative and enthusiasm. You can even approach the call to learn more about their field and interview them as the ‘expert.

>>MORE: Learn who to ask for an informational interview and what questions to ask.

5. Try it Out

“We often encourage people to embrace what we call ‘intentional experimentation,’”. “This involves stepping outside traditional job search methods and actively seeking out experiences that expose you to different roles and industries.”

There are tons of ways to “try out” a career without starting a full-time role, including:

  • Internships: work-based learning experience where you do entry-level tasks, usually lasting a few months
  • Externships: observing a day in the life of someone else’s work and helping them with entry-level tasks, usually for a day to a few weeks
  • Job shadowing: observing a day in the life of someone else’s work, usually for a day
  • Job simulations: virtual work-based learning experiences where you learn what it’s like to work in a specific role at a particular company
  • Volunteering: helping contribute to an organization without pay
  • Independent projects: Working on projects to build or expand specific skills, like writing articles if you’re hoping to work in journalism or coding if you want to become a software engineer

By actively exploring and experimenting, you can gain a clearer understanding of what truly resonates with you, opening doors to unexpected career paths you may never have considered”.

6. Get Savvy With Your Search

After considering your interests, strengths, and values, talking to people, and trying out different paths, you may be ready to begin your dream job search. So, how do you find roles that match what you’re looking for? You’ll need to be savvy with your search and your applications.

Look at Specific Job Search Sites

While general job search sites like LinkedIn and Indeed can have great job opportunities, you can also use more specific sites to help you find roles that align with your dream job interests.

For example, if you’re interested in working for a nonprofit, startup, or company with a four-day workweek, there are job boards that showcase roles matching those specifications.

>>MORE: Learn about The 85 Best Job Search Sites and Apps This Year.

Look at Companies You’re Interested In

Another great way to find open roles is to go straight to the source: a company’s career page. If you’re interested in a specific company, you can sort through its open roles and even sign up for notifications when roles you want become available (this is often true for bigger companies).

If you’re unsure what companies you’re interested in but know you want a company that supports a specific mission, career type, or identity group, there are tons of “best companies” lists online that can spark inspiration.

For example:

Top Companies to Work For (if You’re a Gen Zer)

  • 22+ Top AI Companies to Watch in 2024
  • 20+ Top Fintech Companies of 2024
  • Top 10 Investment Banking Companies in 2024
  • 15 Environmentally Friendly Companies for Gen Z on the Job Hunt
  • 15+ Top Law Firms in 2024
  • Top Accounting Firms of 2024

Network, Network, Network

While getting savvy with where you’re searching for roles online is important, there are many open opportunities you may only know about once you talk to someone in the field. Attend alumni events, reach out to people on LinkedIn, and even start conversations with people in your personal network — who knows what your cousin’s hairdresser’s friend might have in store! 

Don’t ‘Spray and Pray’

Applying to jobs is challenging; it takes time and effort to customize your applications to each role! Instead of “spraying and praying,” or applying to anything you might be a fit for, only apply to roles that fit what you’re looking for and what you would accept. 

This saves you precious time and energy and ensures you’re focusing on the applications that matter.

7. Know It’s OK to Change Your Dream Job Definition

What you consider your dream job now might not be your dream job forever, and that’s OK. 

“You should avoid the mistake of limiting yourself to a narrow career path based solely on your major or initial interests,”. “It’s essential to remain open-minded and explore different roles and industries. Sometimes, the job you never considered might turn out to be your true passion. Also, often people don’t land their dream job as their first position. It can take a few positions or companies to realize what is important to them in their careers.”

The journey to your dream job might have some twists and turns, but by checking in with yourself and getting clear on what you want, you’ll never go wrong.

Our goal when we created the MKS Master Key System Find Your Dream Job Coaching Program was simple:

  • To help you get the job and salary that’ll fast-track your Rich Life. 

Even if you don’t have the “right” experience on paper. Even if you’re a “job hopper.” Even if you don’t know what your Dream Job is yet — or if it even exists.

You deserve to be getting paid what you’re worth in a career you love. 

So we just wanted to give you one last reminder that enrollment in MKS Master Key System Find Your Dream Job Coaching program is CLOSING in a few hours.

If you’ve been reading our LinkedIn messages, and you’re ready to break out of the career rut you might be stuck in, the time to take action is NOW.

Join MKS Master Key System Find Your Dream Job Coaching Program.

But is the program right for you?

It’ll only take you a minute to figure this out. Just read these questions:

  • Do you want to make $100K, $200K, or $380K+/year?
  • Do you want to get a raise, enjoy flexible hours, get equity and higher bonuses, and work remotely when I want?
  • Do you want to feel secure, valued, and enjoy the sense of satisfaction and growth that comes with a fulfilling career?
  • Are you nodding along? If you are, you’re not going to find a more comprehensive, step-by-step system anywhere else. 

It’s based on strategy.

It’s founded on real-life experience.

It’s been proven for decades, with THOUSANDS of people, and in DOZENS of industries.

No BS. Just incredible results.

And you can get instant access to the entire program.

Join before MKS Master Key System Find Your Dream Job Coaching Program closes

Imagine what it would mean if you could find a better, higher-paying job and live your Rich Life.

You’d be able to take an annual dream vacation with your family, treat yourself to the things that bring you joy, and not constantly stress over money. 

“We are able to travel to places whenever we want without worrying how much it costs. We are afforded quite a bit of flexibility both in terms of the schedules we work, how much PTO we get, and our salary.”

Your Wealthy Life is Yours!

Yours to design, yours to build, and yours to live. Start building it today by joining MKS Master Key System Find Your Dream Job Coaching Program.

Still on The Fence?

Test-drive the entire program for 30 full days. If you aren’t totally satisfied, send us an email, and we’ll personally give you a full refund. That means you can start now and do the entire program with zero risk…then decide if a career leap is right for you. 

Last chance to Find Your Dream Job

  • Do you want to find and easily land your ultimate Dream Job?
  • Our goal when we created the MKS Master Key System Find Your Dream Job Coaching Program was simple:
  • To help you get the job and salary that’ll fast-track your Rich Life. 
  • Even if you don’t have the “right” experience on paper. Even if you’re a “job hopper.”
  • Even if you don’t know what your Dream Job is yet — or if it even exists.
  • You deserve to be getting paid what you’re worth in a career you love. 

Last chance to Find Your Dream Job. Take it now!

Live Long and Prosperously,

Reitenbach-Kissinger Institute
Sydney Reitenbach and Michael Kissinger
Text: 650-515-7545

Email: mjkkissinger@yahoo.com

See: mksmasterkeycoaching.com

He has Helped Over 5000+ Businesses and Employees Generate $1 Billion Offering Result Only Coaching: Exceptional Profit Results-Proven Strategies and Universal Law Skills Every Business Owner Wants to Achieve Their Essential Transformation

Most people occasionally spend time thinking about what they’d like a little more of in life… and what they’d like a little less of.

How about you? The truth is, you can have anything you want when you join us.